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Product Launch and Post-Launch Management · LearnSpace
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Product Launch and Post-Launch Management

Курс от Microsoft
Начальный≈ 29.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations. By the end of the course, you will be able to: - - Plan and coordinate a successful product launch. - Develop and implement product marketing and sales strategies. - Apply quality assurance and control techniques to ensure product quality. - Manage the product life cycle post-launch, including updates and improvements. - Complete a final project that Explain the ability to launch and manage a product. -Execute enterprise software deployments -Ensure compliance monitoring A Microsoft 365 license or free trial is needed to complete the course activities.

Навыки, которые вы освоите

Responsible AIProduct ImprovementSales StrategyPerformance AnalysisProduct ManagementQuality AssuranceProduct DevelopmentRelease ManagementQuality Assurance and ControlMarketing PlanningCampaign PlanningPerformance MeasurementProduct PlanningNew Product DevelopmentPromotional StrategiesProduct Lifecycle ManagementTechnical Product ManagementQuality MonitoringProduct Quality (QA/QC)AI Product Strategy

Программа курса

7 модулей · 169 учебных материалов

01Product launch planning30 материалов

Crafting a winning launch plan

Product Launch and Post-Launch Management SyllabusЧтениеMicrosoft AI Product Manager program set upЧтениеIntroduction to the launchpadВидеоThe launch timelineВидео

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Microsoft

Преподаватель курса

Product Launch and Post-Launch Management
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Обучение на Coursera

≈ 29.4 ч

7 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
The product launch checklist Чтение
Managing product updates with Microsoft ProjectВидео
What's on the product launch checklist?Задание
Building a launch timeline with Microsoft ProjectВидео
Budgeting for success Чтение
Launching in the B2B worldОбсуждение
Key components of a successful product launch planЗадание

Building bridges

The launch teamВидеоBreaking down silosВидеоCollaboration tools for product managersЧтениеCollaboration with Microsoft TeamsВидеоNavigating conflictsDIALOGUEUnited we launchВидеоSecurity team integrationЧтениеEnterprise software deployment guideЧтениеEffective cross-functional collaboration during product launchЗадание

Amplifying your message

The marketing megaphoneВидеоCrafting a compelling messageЧтениеMarketing channels for product launchЧтениеCreating engaging social media content for launchВидеоCase study - Enterprise software launch successЧтениеCase study follow upЗаданиеCreating effective product presentationsВидеоEnterprise presentation best practicesЧтениеMarketing and communication strategies for a product launchЗаданиеActivity: Enterprise platform launch planningЗадание
02Product marketing and sales strategies25 материалов

Mastering the marketing mix

The marketing symphonyВидеоDigital marketing decodedЧтениеB2B marketing strategiesЧтениеMaking an impact in the offline worldВидеоHow to make an impact online and offlineЗаданиеUsing Dynamics 365 for marketingВидеоMarketing channels and tactics for product promotionЗадание

Sales strategies for product success

The sales funnel in actionВидеоNurturing leads and closing salesВидеоSales techniques for product managersЧтениеCreating a sales pitch deckЧтениеHandling customer concerns with confidenceDIALOGUEDriving revenue and customer satisfactionВидео

Monitoring and adapting for continued growth

From launch to legacyВидеоCustomer feedback loopЧтениеUnveiling user behavior and trendsЧтениеAnalyzing user behavior with Power BIВидеоDecoding user behaviorЧтениеUser and market trendsЗадание
03Quality assurance and control24 материалов

Testing, testing

Putting your product to the testВидеоTypes of testingЧтениеUser acceptance testingВидеоCrafting crystal-clear user acceptance criteria with Azure DevOpsЧтениеNavigating test results in Microsoft ExcelВидеоBug huntingЧтениеSecurity testing requirementsЧтениеTesting and evaluation techniquesЗадание

Proactive risk mitigation

Controlling qualityВидеоRisk Management in product developmentВидеоIdentifying and categorizing risksЧтениеUsing a risk register to prioritize risksВидеоDeveloping mitigation strategiesЧтениеEmpowering through quality controlВидео

The feedback loop

Beyond the launchВидеоGathering feedbackЧтениеAnalyzing and prioritizing feedbackЧтениеManaging customer feedback with ProductboardВидеоAnalyzing and managing customer feedbackЗаданиеIssue resolutionDIALOGUEManaging customer feedback and driving continuous product improvement
04Post-launch management24 материалов

The metrics that matter

The ongoing journey of product successВидеоMeasuring what mattersЧтениеTracking KPIs with PowerBIВидеоCan you tell a story with data?ЗаданиеFocusing on actionable insightsDIALOGUENavigating the post-launch landscapeВидеоCloud service analyticsЧтениеKey performance indicators (KPIs) for measuring successЗадание

The voice of the customer

Listen and learnВидеоFeedback channelsЧтениеThe art of active listeningЧтениеVoice of the customerЗаданиеPrioritizing and addressing customer needsВидеоClosing the loopDIALOGUEFeedback as fuel

The product evolution

The never-ending journeyВидеоCharting your product's futureВидеоEmbracing flexibility and iterationЧтениеManaging product updates with AsanaВидеоStrategic vision and iterationЗаданиеDefining "done"ЧтениеPlanning and implementing product updates and enhancements
05Performance evaluation and process improvement26 материалов

The post-launch pulse check

Beyond the fireworksВидеоThe post-launch reality checkВидеоPost-launch analyticsЧтениеPost launchЗаданиеDeep dive into user behaviorВидеоCustomer feedback in the post-launch phaseЧтениеThe post-launch report cardВидеоEnterprise analytics best practicesЧтениеProcess improvement methodologies for enterprise softwareЧтениеEvaluating product performance using key metricsЗадание

Uncovering opportunities for growth

Data as your guideВидеоAdvanced analytics techniquesЧтениеData visualization for product managersЧтениеPredictive analytics in actionВидеоTurning insights into actionВидеоUsing Power BI for advanced analyticsВидео

The iteration cycle

The evolution of excellenceВидеоEmbracing flexibility and responsivenessВидеоThe product feedback loop post launchЧтениеManaging enterprise software updatesЧтениеProduct feedback loopЗаданиеBalancing user needs and business goalsЧтение
06Application of GenAI in product management16 материалов

Generative AI's impact on product management

AI as your co-pilotВидеоUnlocking AI's potential for product innovationВидеоThe product manager's guide to generative AIЧтениеBrainstorming with CopilotВидеоGaining deeper insights into customer needs with AIDIALOGUEAI fundamentalsЗаданиеPersonalization and automation at scaleВидеоThe AI-powered product managerВидеоUnderstanding the role of generative AI in product managementЗадание

AI in your toolkit

The AI-powered toolboxВидеоAI for product planningВидеоAI-driven marketing automationЧтениеGenerating marketing copy with CopilotВидеоAI-powered sales enablementВидеоAssessing generative AI's impact on product successЗадание
07Launching and managing AI product lifecycles24 материалов

Monitoring AI performance and gathering feedback

The AI product lifecycle: A continuous journeyВидеоKey metrics for monitoring AI performance in enterprise productsЧтениеUnderstanding and addressing algorithm driftЧтениеAI performance dashboard designЗаданиеAI performance monitoringЗадание

Iterative updates and A/B testing for AI

Improving AI: The power of iterationВидеоIterative model updates: A continuous improvement cycleЧтениеA/B testing AI featuresВидеоAnalyzing A/B test results for AI optimizationDIALOGUEBest practices for A/B testing AI featuresЧтениеAI iteration and A/B testingЗадание

Ethical considerations and compliance in AI

Building trust and transparencyВидеоEthical considerations in AI development and deploymentЧтениеBuilding trust and transparency in AI productsЧтениеThe future of responsible AI in the enterpriseЧтениеEthical AI developmentЗаданиеActivity: Managing the lifecycle of an AI-powered feature in Dynamics 365Задание

AI-powered career launch

Level up your prepВидеоThe product management interviewВидеоTop 10 generative AI tools for interview prepЧтениеResume revamp with AIВидеоAI-powered mock interviewsВидеоGenerative AI for the job huntЗадание
Enterprise sales enablementЧтение
Sales techniques and strategies for driving product adoptionЗадание
Case study: Enterprise platform evolutionЧтение
Implementing product improvements based on feedbackВидео
Analyzing market feedback and data for product successЗадание
Activity: Marketing enterprise software solutionsЗадание
Security risk managementЧтение
Risk mitigation techniquesЗадание
Задание
Activity: Quality assurance for enterprise softwareЗадание
Видео
Strategies for gathering and analyzing customer feedbackЗадание
Задание
Activity: Post-launch management for enterprise softwareЗадание
Process optimization techniquesВидео
Applying data analysis techniques to gain insightsЗадание
Strategies for continuous product improvementЗадание
Activity: Evaluating and enhancing enterprise software solutionsЗадание
Activity: Launching your product vision: A product management simulation using AIЗадание
Activity: Practice a mock interviewЗадание