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Mobile Marketing · LearnSpace
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Mobile Marketing

Курс от Simplilearn
Начальный≈ 7.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This comprehensive Mobile App Marketing and Monetization program will equip you with the skills needed to excel in app marketing and prepares you for entry-level digital marketing and e-commerce roles. You'll learn to optimize your app for success, driving downloads, engagement, and business growth. By the end of this course, you will be able to: - Master Mobile App Marketing Fundamentals: Understand the importance of apps in online business and implement effective monetization strategies to maximize revenue. - Implement Effective App Store Optimization (ASO) Techniques: Enhance app visibility, conduct keyword research, and rank higher in app stores, including getting your app featured. - Leverage Advanced Promotion Strategies: Boost app downloads with influencer marketing, video ads, social campaigns, and effective management of app ratings and reviews. - Utilize AppTweak for Enhanced ASO: Optimize your app's performance using AppTweak, mastering key features to manage audiences and track essential metrics. - Enhance CRM Capabilities with HubSpot: Send targeted emails, create and manage deals, and streamline customer support with HubSpot CRM to effectively manage your app's user base. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical mobile app marketing skills, preparing you for success in the competitive app market.

Навыки, которые вы освоите

HubSpot CRMBusiness MetricsMarketing StrategiesSearch Engine OptimizationCustomer Acquisition ManagementPerformance MetricCustomer Relationship ManagementOnline AdvertisingContent OptimizationDriving engagementSocial Media MarketingKeyword ResearchAdvertising CampaignsCustomer EngagementPromotional StrategiesProduct Promotion

Программа курса

2 модулей · 73 учебных материалов

01Mobile Marketing70 материалов

Mobile Marketing Introduction

Mobile Marketing IntroductionВидеоWhat Will You LearnВидео

Mobile App Marketing and Monetization

Introduction to Mobile App Marketing and MonetizationВидеоIntroduction to Mobile App MarketingВидео

Учитесь у экспертов

Simplilearn Instructor

Преподаватель курса

Mobile Marketing
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в новой вкладке

Обучение на Coursera

≈ 7.5 ч

2 модулей

Язык: Английский

Часть программы вашего университета
Importance of an App in Online BusinessВидео
How to Monetize the App and Earn MoneyВидео
Key Metrics in App MonetizationВидео
App Monetization User Acquisition MetricsВидео
App Monetization Revenue MetricsВидео
Tracking of Engagement MetricsВидео
App Monetization Technical Performance MetricsВидео
Quick RecapВидео
Quiz on Mobile App Marketing and MonetizationЗадание
Mobile App Marketing and MonetizationЧтение

App Store Optimization

Introduction to App Store OptimizationВидеоIntroduction to App Store Optimization (ASO)ВидеоNeed of App Store OptimizationВидеоASO Keyword ResearchВидеоHow to Rank the Chosen Keywords HigherВидеоHow to Write the Mobile App DescriptionВидеоKeyword vs KeyphraseВидеоImproving Ranking Among Comparable AppsВидеоASO in Apple App Store vs Google Play StoreВидеоBurst CampaignsВидеоASO vs SEOВидеоGetting Featured in App Store or Play StoreВидеоGoogle Search Engine Optimization (SEO)ВидеоDemo AsodeskВидеоQuick RecapВидеоSpotlightВидеоQuiz on App Store OptimizationЗаданиеApp Store OptimizationЧтение

Implementing Mobile Marketing

Introduction to Implementing Mobile MarketingВидеоWays of App PromotionВидеоThe Famous Influencer Marketing Worth It or Not ВидеоCo MarketingВидеоVideo MarketingВидеоManaging App Ratings and ReviewsВидеоGuest BloggingВидеоGoogle Universal App Campaigns (UACs)ВидеоMaking an Interactive and Social AppВидеоInstall Ads by Facebook AppВидеоTwitter MarketingВидеоYouTube MarketingВидеоFacebook Contests an Effective App Download StrategyВидеоDemo App Install Campaign in Google AdsВидеоQuick RecapВидеоQuiz on Implementing Mobile MarketingЗаданиеImplementing Mobile MarketingЧтение

AppTweak

Introduction to AppTweakВидеоIntroduction to ASO FeaturesВидеоHow to Add the First App to the AccountВидеоHow to Add Competitors to the AccountВидеоHandling the DashboardВидеоWorkspace Integration with AppTweakВидеоDemo Key Features of the AppTweak ASO ToolВидеоQuick RecapВидеоQuiz on AppTweakЗаданиеAppTweakЧтение

HubSpot CRM

Introduction to HubSpot CRMВидеоHubSpot CRMВидеоUsing HubSpot to Send Emails to ContactsВидеоImproving Sales and Customer Support with HubSpotВидеоCreate Deals in HubSpot and Dashboard ManagementВидеоDemo How to Navigate the HubSpot CRM Mobile AppВидеоQuick RecapВидеоSpotlightВидеоCase Study on Legal Brand MarketingВидеоQuiz on HubSpot CRMЗаданиеHubSpot CRMЧтение
02Assessment for Mobile Marketing3 материалов
Assessment for Mobile Marketing 1ЗаданиеAssessment for Mobile Marketing 2ЗаданиеMobile Marketing Practice ProjectЧтение