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Modern Recruiting: Channels, Outreach, Nurture · LearnSpace
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Modern Recruiting: Channels, Outreach, Nurture

Курс от PracticalGrowth
Начальный≈ 19.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course will help you build a clear talent thesis, map the talent market, choose the right sourcing channels, run smarter candidate searches, write outreach that earns replies, and design lightweight nurture systems that keep strong candidates warm over time. You will also learn how to create a more respectful candidate experience, plan recruiting capacity realistically, and follow up in ways that build long-term trust. What makes this course unique is that it treats recruiting as a strategic, end-to-end system rather than a set of disconnected tasks. Instead of focusing only on job posts or one-off outreach, it shows how talent strategy, market mapping, sourcing, messaging, campaign tracking, candidate experience, and follow-through all work together. The approach is practical, modern, and designed for real workplace constraints. Whether you are a hiring manager, recruiter, or HR partner, this course will help you build stronger pipelines, engage better-fit candidates, and create recruiting processes that are more organized, inclusive, and effective.

Навыки, которые вы освоите

Recruitment StrategiesTalent SourcingStrategic SourcingExperience DesignHuman Resources Management and PlanningFull Cycle RecruitmentCommunication StrategiesWorkforce PlanningCapacity PlanningTalent PipeliningCustomer Relationship Management (CRM) SoftwareDiversity and InclusionRecruitmentCampaign ManagementTalent ManagementDiversity AwarenessTalent Acquisition

Программа курса

4 модулей · 51 учебных материалов

01Strategy First: Talent Thesis & Market Mapping15 материалов

Your Talent Thesis — Who Are You Actually Looking For?

Your Talent Thesis — Who Are You Actually Looking For?ВидеоTalent Thesis WorksheetЧтениеSorting Exercise: Must-Have / Nice-to-Have / Deal-Breaker ЧтениеGoing deeper into building a sourcing-ready talent thesisЧтение

Market Mapping: Understanding the Talent Landscape

Учитесь у экспертов

Evan Kimbrell

Преподаватель курса

Modern Recruiting: Channels, Outreach, Nurture
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Обучение на Coursera

≈ 19.8 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Market Mapping: Understanding the Talent LandscapeВидео
3 Sample Market MapsЧтение
Market Map Starter WorksheetЧтение
Mapping the market before you sourceЧтение

Diversity-Aware Sourcing from Day One

Diversity-Aware Sourcing from Day OneВидеоMini Case Study: Diverse Pipeline, Wrong StrategyЧтениеWhere Does Our Search Start Too Narrow?ОбсуждениеExpanding your sourcing lens from day oneЧтение

Module 1 Knowledge Check

Module 1 Knowledge CheckЗадание

Role play

Broadening the Search: Persuading a Hiring Manager to Source More InclusivelyDIALOGUE

Module 1 Assignment

Build a Talent Thesis and Market MapЗадание
02Channels & Search: Finding the Right People Where They Are12 материалов

Picking the Right Channel for the Role

Picking the Right Channel for the RoleВидеоBest-Fit Channel Mixes by Role TypeЧтениеChoosing the best recruiting channels for each roleЧтение

Search Techniques & Signal Hunting

Search Techniques & Signal HuntingВидеоExamples List: Non-Obvious Fits That Could Be Great HiresЧтениеSharpening your search and reading candidate signalsЧтение

Hooks That Cut Through the Noise

Hooks That Cut Through the NoiseВидеоPersonalization That Scales Without Becoming FakeЧтениеCrafting outreach that earns a replyЧтение

Module 2 Knowledge Check

Module 2 Knowledge CheckЗадание

Role play

First-Contact Outreach: Using Personalized Hooks to Engage a Passive CandidateDIALOGUE

Module 2 Assignment

Applied Sourcing Scenario: Channels, Search, and Outreach HooksЗадание
03Cold Outreach, Campaigns & Nurture Systems12 материалов

Cold Outreach That Respects Candidates

Cold Outreach That Respects CandidatesВидеоMini Case Study: Improving a Low-Response Outreach SequenceЧтениеBuilding respectful cold outreach that people actually answerЧтение

Outreach Campaign Tracking & Core Metrics

Outreach Campaign Tracking & Core MetricsВидеоWhat Different Outreach Metric Patterns Usually MeanЧтениеTracking outreach like a recruiting campaignЧтение

Lead Nurturing & Lightweight CRM Systems

Lead Nurturing & Lightweight CRM SystemsВидеоWorksheet: Candidate Nurture Tracker + Re-Engagement PlanЧтениеKeeping warm talent warm: nurturing, tags, and talent poolsЧтение

Module 3 Knowledge Check

Module 3 Knowledge CheckЗадание

Role play

Re-Engaging a Silver Medalist: Nurture Conversations That Build Long-Term TrustDIALOGUE

Module 3 Assignment

Outreach Campaign Design, Metrics & Candidate NurtureЗадание
04Candidate Experience, Capacity Planning & Follow-Through12 материалов

Designing a Candidate Experience for Today’s Workforce

Designing a Candidate Experience for Today’s WorkforceВидеоSmall Touches That Make a Recruiting Process Feel High-TrustЧтениеDesigning a proactive candidate experience that feels clear and coordinatedЧтение

Capacity Planning for Recruiting Work

Capacity Planning for Recruiting WorkВидеоWorksheet: Recruiter Capacity Planning Calculator + Priority GridЧтениеPlanning recruiter capacity without burning out the processЧтение

Follow-Ups & Closing the Loop

Follow-Ups & Closing the LoopВидеоWriting Rejections That Preserve RelationshipsЧтениеClosing the loop with clarity, speed, and respectЧтение

Module 4 Knowledge Check

Module 4 Knowledge CheckЗадание

Role play

Recruiting Capacity Under Pressure: Negotiating Priorities with Senior LeadershipDIALOGUE

Module 4 Assignment

Diagnosing Candidate Experience and Capacity BreakdownsЗадание