courseraБизнес

Monitor Email KPIs

Курс от Coursera

Начальный≈ 1.8 чАнглийский

О курсе

Ready to turn your email campaigns into data-driven powerhouses? This Short Course was created to help marketing professionals accomplish strategic KPI monitoring and dashboard management for email campaigns. By completing this course, you'll be able to identify the most important metrics that matter to your business goals, master professional-grade dashboard systems, and confidently present performance data to stakeholders. By the end of this course, you will be able to: List the KPIs commonly tracked in email marketing Update the KPI dashboard with recent email campaign data points This course is unique because it bridges the gap between basic email metrics and strategic business intelligence, teaching you to transform raw campaign data into actionable insights that drive marketing success. To be successful in this course, you should have a background in basic email marketing concepts and familiarity with digital marketing terminology.

Навыки, которые вы освоите

Data Visualization Presentations Key Performance Indicators (KPIs)Continuous Monitoring Email Marketing Campaign Management Data-Driven Marketing Data-Driven Decision-Making Business Metrics Dashboard Performance Measurement Stakeholder Management Stakeholder Communications Performance Reporting Performance Metric Business Intelligence Marketing Analytics

Программа курса

2 модулей · 14 учебных материалов

01Module 1: Email Marketing KPIs Framework6 материалов

Importance of KPI Monitoring Видео Categorizing Email MetricsВидео Selecting the Right KPIs for Your ProgramЧтение Setting Up KPI Tracking SystemsВидео

Учитесь у экспертов

Professionals in the Industry

Преподаватель курса