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Multichannel Content Marketing · LearnSpace
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Multichannel Content Marketing

Курс от Adobe
Начальный≈ 17.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In today’s fast-paced digital landscape, multichannel content marketing strategies are essential. This course prepares you to design and manage cross-channel campaigns that reach audiences across platforms with consistency and impact. In this multichannel content marketing course, you’ll learn to plan, execute, and optimize strategies that align with audience needs and business goals. Explore key concepts, analyze behavior across channels, and build hands-on skills using Adobe Express and Firefly AI. By the end of the course, you’ll be ready to lead multichannel content marketing efforts that drive engagement and deliver measurable results.

Навыки, которые вы освоите

Content StrategyAI PersonalizationMarket ResearchData-Driven Decision-MakingMarketing ChannelCross-Channel MarketingContent Development and ManagementData-Driven MarketingData EthicsContent MarketingMarketing AnalyticsCampaign ManagementMarTechPersonalized CampaignsContent Performance AnalysisSocial MediaAdobe ExpressIntegrated Marketing CommunicationsMarketing StrategiesMarketing Automation

Программа курса

4 модулей · 75 учебных материалов

01The multichannel landscape20 материалов

Lesson 1: Multichannel marketing

IntroductionВидеоCourse OutlineЧтениеInsight to Impact: Crafting a Data-Driven Campaign StrategyЧтениеMultichannel vs omnichannel marketingВидео

Учитесь у экспертов

Adobe

Преподаватель курса

Multichannel Content Marketing
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 17.3 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Гаитянский, Индонезийский, Азербайджанский, Испанский, Дари, Японский, Казахский

Часть программы вашего университета
Crafting an effective multichannel marketing strategyЧтение

Lesson 2: Market research

Market researchВидеоHow to conduct market researchЧтениеCompetitor research: Finding opportunities for growthЧтениеConducting market researchЗаданиеIntegrating market research insights into strategyЧтениеActivity: Presenting your market researchЗаданиеQuiz: Market researchЗадание

Lesson 3: Integrated content strategy

Integrated content strategyВидеоCollaborating across teams for consistent content deliveryЧтениеContent atomizationВидеоUnlocking the power of content atomization ЗаданиеKey takeawaysЧтениеQuiz: Foundations of multichannel marketingЗаданиеLearning Paths and CertificationsЧтениеJoin the Adobe CommunityЧтение
02Crafting integrated campaigns17 материалов

Lesson 1: Understanding the digital marketing trifecta

Digital marketing trifectaВидеоBest practices for building your digital marketing strategyЧтениеInbound and outbound marketingВидеоTools and tips for managing inbound and outbound campaignsЧтениеDisplay advertisingВидеоSearch advertisingВидеоUsing display and search advertisingЧтение

Lesson 2: Building relationships through lead nurturing campaigns

The art of lead nurturingЧтениеCreate lead-generation adsЧтениеPersonalized campaigns for lead nurturingЧтениеActivity: Create a lead-nurturing campaign in expressЗаданиеQuiz: Building relationships through lead nurturing campaignsЗадание

Lesson 3: Measuring success — evaluating content effectiveness

Defining and measuring content effectivenessВидеоMeasuring content success: Seven key metricsЧтениеBuilding trust and cultural sensitivity in brand messagingЧтениеKey takeawaysЧтениеQuiz: Designing effective marketing campaignsЗадание
03Measure and optimize performance19 материалов

Lesson 1: Introduction to campaign metrics and KPIs

Breaking down campaign metrics and KPIsЧтение10 KPIs for marketersЧтениеContent web optimizationВидеоHow to optimize a campaign that isn’t meeting KPI targetsЧтениеQuiz: Introduction to campaign metrics and KPIsЗадание

Lesson 2: Collect, evaluate, analyze, and optimize

The what, how, and why of data collectionЧтениеMaking data work for you ЧтениеThe power of real-time marketingВидеоImproving campaign performance: Best practices for digital marketersЧтениеA/B testing and iterationЧтениеActivity: A/B testing with Adobe ExpressЗаданиеQuiz: Collect, evaluate, analyze, and optimizeЗадание

Lesson 3: Data-driven decision making

From data to actionВидеоPresenting data effectivelyЧтениеUnderstanding ethical data usageЧтениеActivity: Data analysis and reportingЗаданиеInterpreting data to make informed decisionsЧтениеKey takeawaysЧтение
04Future trends in marketing19 материалов

Lesson 1: The rise of AI, automation, voice search, and conversational marketing

Emerging trendsВидеоNew marketing experience technologiesЧтениеMarketing personalizationВидеоThe value of personalization and dataЧтениеHow to create a pitch presentationЧтениеCreate a pitch presentationЗаданиеBalancing innovation with responsibilityЧтение

Lesson 2: Influencer marketing

The benefits of influencer marketingЧтение5 tips for working with influencersЧтениеStrategies and considerations for using outsider contentЧтениеNavigating ethical collaborations in influencer marketingЧтениеKey takeawaysЧтениеQuiz: Emerging trends in marketingЗадание

Lesson 3: Wrap up

Final stretchЧтениеFinal project: Create a campaign analysis reportЧтениеFinal project exemplarЧтениеTurn your final project into a creative portfolio with BehanceЧтениеYou did it — now share the loveЧтениеConclusionВидео
Quiz: Optimizing campaigns with dataЗадание