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Sports Marketing and Today's College Athlete · LearnSpace
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Sports Marketing and Today's College Athlete

Курс от University of Maryland, College Park
Начальный≈ 11.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is aimed at prospective college athletes and their parents, marketing and sports marketing students and professionals, and sport enthusiasts who are interested in NIL and the journey of college athletes. By the end of this course you will grasp the scope of right of publicity and why it shapes NIL rights. You’ll appreciate the journey of D1, D2, and D3 athletes, and be able to pinpoint how uniformed student athletes can be taken advantage of. You’ll also discuss strategies to monetize opportunities, and consider how the issues inherent in NIL can be taken into account as you reflect on your personal brand and online persona.

Навыки, которые вы освоите

Contract ReviewIntellectual PropertyBrand ManagementBrand MarketingCivil LawMarketing CommunicationsBrand AwarenessHigher EducationCase LawBrandingMarketing StrategiesWeb PresenceMarketingMarketing EffectivenessSocial Media ContentCommercializationLegal RiskMarket Opportunities

Программа курса

3 модулей · 35 учебных материалов

01Course Introduction and the Right of Publicity15 материалов

Course Introduction

Course OverviewЧтениеMeet Your InstructorВидеоGetting HelpЧтениеCourse Intro: Gaining Power Over Your Own ImageВидео

Учитесь у экспертов

Dr. Hank Boyd, Esq.

Assistant Dean for Civic Engagement | Clinical Professor of Marketing

Sports Marketing and Today's College Athlete
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Обучение на Coursera

≈ 11.3 ч

3 модулей

Язык: Английский

Субтитры: Казахский

Часть программы вашего университета
Meet Your Learning GroupОбсуждение

Module 1: Right of Publicity

Introduction: Right of PublicityЧтение1.1 Right of PublicityВидео1.2 Right of Publicity Under Maryland LawВидео1.3 Right of Publicity: DefensesВидео

Module 1 Activities

Module 1 Comprehension QuizЗаданиеExploring State Rights of PublicityВзаимная проверкаCase Study Introduction: Landmark Cases in NIL HistoryЧтениеComprehension: Landmark Cases in NIL HistoryЗаданиеLandmark Cases in NIL History: The Future of NIL on a Federal LevelОбсуждениеModule 1 Wrap-UpЧтение
02The Journey of a College Athlete10 материалов

Module 2: The Journey of a College Athlete

Introduction: The Journey of a College AthleteЧтение2.1 The Journey of D1 AthletesВидео2.2 The Journey of D2 and D3 AthletesВидео2.3 NIL and Student RetentionВидео

Module 2 Activities

Module 2 Comprehension QuizЗаданиеUnderstanding NIL Contract LanguageЧтениеUnderstanding NIL Contract LanguageЗаданиеCase Study: The Transfer Portal: Should I Stay or Should I Go?Взаимная проверкаMarch Madness Superstars: Where Are They Now?ОбсуждениеModule 2 Wrap-UpЧтение
03College Athletes as Celebrity Endorsers10 материалов

Module 3: Student-Athletes as Celebrity Endorsers

Introduction: Student-Athletes as Celebrity EndorsersЧтение3.1 Student-Athletes as Celebrity Endorsers: Source AttractivenessВидео3.2 Student-Athletes as Celebrity Endorsers: Meaning Transfer HypothesisВидео3.3 Student-Athletes as Celebrity Endorsers: Business CaveatsВидео

Module 3 Activities

Module 3 Comprehension QuizЗаданиеAssessing NIL Deals and ApproachesВзаимная проверкаCase Study: Salty StampedeОбсуждениеModule 3 Wrap-UpЧтение

Final Reflection and Course Wrap-Up

Final ReflectionОбсуждениеCourse OutroВидео