Community Awareness: Negotiating for Financial Success

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Most financial literacy courses teach you how to budget, save, invest, and manage credit. But they overlook one critical skill that determines whether you actually gain value from those decisions: negotiation. Every major financial milestone involves negotiation—buying a car, renting an apartment, negotiating a salary, or launching a business. You may understand the numbers, but without the ability to negotiate effectively, you risk leaving money and opportunity on the table. This course bridges that gap by showing you how to turn financial knowledge into financial success. In Negotiation for Financial Success, you will focus on the most important stage of any negotiation: preparation. You’ll learn how to identify your reservation price, target, stretch goal, and BATNA (Best Alternative to a Negotiated Agreement), and how to use these tools to strengthen your bargaining position. You’ll also explore ethical considerations, cross-cultural negotiations, and strategies for assessing your negotiation style. This course serves as unit one of the highly popular Successful Negotiation: Essential Strategies and Skills program, giving you a strong foundation for preparing to negotiate the deal, close the agreement, and manage performance.

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George Siedel

Williamson Family Professor Emeritus of Business Administration and Arthur F Thurnau Professor Emeritus of Business Law