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Negotiation & Deal Closure · LearnSpace
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Negotiation & Deal Closure

Курс от Coursera
Средний≈ 8.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Develop the negotiation skills needed to navigate complex B2B sales conversations and reach mutually beneficial outcomes. In this course, you’ll learn practical negotiation strategies that help sales professionals prepare for discussions, understand stakeholder priorities, and manage pricing and value conversations effectively. You’ll explore techniques for structuring negotiation plans, identifying decision-makers, and responding confidently to objections or competing proposals. Through realistic business scenarios, you’ll practice balancing client expectations with business goals while maintaining strong professional relationships. What makes this course unique is its focus on negotiation within modern B2B sales environments. Rather than focusing only on tactics, the course emphasizes preparation, stakeholder understanding, and value-based discussions that support sustainable business relationships. These skills help sales professionals approach negotiations strategically, communicate value clearly, and reach agreements that benefit both the client and the organization.

Навыки, которые вы освоите

NegotiationOvercoming ObjectionsPrice NegotiationClosing (Sales)Contract NegotiationPerformance AnalysisStakeholder EngagementDecision MakingStakeholder ManagementGeneral Sales PracticesProblem SolvingSelling TechniquesRoot Cause AnalysisStakeholder AnalysisSalesValue PropositionsSales StrategyB2B Sales

Программа курса

9 модулей · 46 учебных материалов

01Tackle Client Objections: Diagnosing Root-Cause Pain Points5 материалов
Introduction and WelcomeВидеоFrom Reaction to Diagnosis: Rethinking Client ObjectionsDIALOGUEDiagnosing Root-Cause Pain PointsВидеоDiagnostic Questioning FrameworkЧтение

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Преподаватель курса

Negotiation & Deal Closure
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Обучение на Coursera

≈ 8.6 ч

9 модулей

Язык: Английский

Часть программы вашего университета
Hands-On Learning: Root Cause ReflectionЗадание
02Tackle Client Objections: Building the Objection-Resolution Matrix5 материалов
Designing Strategic Responses That Address the Real IssueDIALOGUEMapping Objections to Strategic SolutionsЧтениеDesigning the Objection-Resolution MatrixВидеоHands-On Learning: Build and Upload Your MatrixЗаданиеGraded Assessment - Tackle Client ObjectionsЗадание
03Plan & Debrief Deals: Design the Renewal Before It Happens6 материалов
Why Renewals Quietly Erode MarginDIALOGUEFrom Instinct to Structure: Planning the $500K RenewalВидеоWhy Planning and Debriefing Drive Enterprise Negotiation SuccessЧтениеDesigning Trade-offs and Stop-Price DisciplineВидеоHands-On Learning: Draft a Two-Page $500K Renewal BriefЗаданиеPractice Quiz: Evaluating Renewal Preparation DisciplineЗадание
04Debrief the Deal: Strengthening Negotiation Performance7 материалов
Listening for Leverage: Anchoring, Silence, and Discount TimingВидеоThe Negotiation Debrief Checklist ExplainedЧтениеWhy Planning and Debriefing Are Core to Enterprise B2B NegotiationЧтениеWould You Have Discounted There?DIALOGUEHands-On Learning: Complete the Renewal Debrief ChecklistЗаданиеWhat You’ve Built and How to Apply ItВидеоGraded Assessment: Enterprise Renewal Negotiation Planning and Debrief MasteryЗадание
05Anchor Price Like Pro: Control the Negotiation With Anchors and Ranges5 материалов
Welcome and Course IntroductionВидеоSet Your Target Margin & “Walk-Away” RulesDIALOGUEAnchoring Bias in NegotiationЧтениеAnchor and Bracket for Price NegotiationВидеоHands-On Learning: 3-Round Negotiation: Anchor and BracketЗадание
06Anchor Price Like Pro: Control Concessions and Protect Margin with Value Trades5 материалов
Negotiation Concessions ExplainedЧтениеTag Concessions and Plot Margin Movement from a TranscriptВидеоTag Concessions and Choose Your Best TradeDIALOGUEHands-On Learning: Concession Map and Trade Plan ЗаданиеGraded Assignment : Anchoring, Bracketing, and Concession CadenceЗадание
07Seal Deals Smartly: Executing the Summary-Then-Choice Close5 материалов
Shifting the Close from “Whether” to “When”ВидеоCrafting a Precision Recap That Builds Buying MomentumDIALOGUEDesigning Two Compelling Implementation TimelinesЧтениеDelivering the Choice with Authority and TimingВидеоHands-On Learning: Closing Simulation and Decision CaptureЗадание
08Seal Deals Smartly: Measuring and Evaluating Close-Rate Performance5 материалов
Establishing Your Close-Rate BaselineDIALOGUECalculating and Interpreting Close-Rate ChangeЧтениеExample Walkthrough: How to Solve a Pipeline Close-Rate scenarioЧтениеHands-On Learning: Pipeline Review Performance ReportЗаданиеGraded Quiz: Applying and Evaluating the Summary-Then-Choice CloseЗадание
09Project: Mastering Negotiations: Strategic Deal Execution and Closure3 материалов
Why Negotiation Strategy and Deal Closure Matter ЧтениеNegotiation Strategy and Deal Closure: Project Requirements ЧтениеExecute a Negotiation Strategy and Deal Closure Plan Задание