К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Negotiation, Closing, and Account Success · LearnSpace
Назад в каталог
courseraБизнес

Negotiation, Closing, and Account Success

Курс от STARWEAVER
Средний≈ 15.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Top enterprise sellers close 40% more deals at 23% higher margins than average performers, yet most sales professionals never receive formal negotiation training. This course transforms competent sellers into strategic negotiators who orchestrate complex, multi-stakeholder deals with confidence. Master the psychology of principled negotiation, learning to expand value rather than simply dividing it. Develop expertise in reading buying signals and applying the right closing technique for each situation, from assumptive to collaborative approaches. Build competitive intelligence capabilities that position you to win, while creating forecasts that accurately predict revenue and identify improvement opportunities. The course culminates in an Enterprise Sales Toolkit for manufacturing, complete with negotiation plans, closing playbooks, and battle cards that demonstrate your readiness for high-stakes deals. Graduate prepared to negotiate like a diplomat, close with confidence, and deliver predictable results.

Навыки, которые вы освоите

NegotiationCompetitive IntelligenceEnterprise SalesClosing (Sales)Sales PipelinesKey Performance Indicators (KPIs)Market ResearchValue PropositionsPerformance AnalysisValue EngineeringSales ProcessPerformance MetricSelling TechniquesCompetitive AnalysisPerformance MeasurementPrice NegotiationSales ManagementMarket IntelligenceCross-Functional CollaborationSales Strategy

Программа курса

4 модулей · 93 учебных материалов

01Strategic Negotiation and Closing 27 материалов

Welcome

Course IntroductionВидеоMeet the ExpertsВидеоExpert Viewpoints: The Art and Science of Deal MakingВидеоCourse Welcome and Overview Чтение

Учитесь у экспертов

Starweaver

Global Leaders in Professional & Technology Education

Eric Zackrison

Educator, Consultant, Speaker, and Trainer focused on building better leaders, better teams and better organizations

Negotiation, Closing, and Account Success
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 15.2 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Course SyllabusЧтение
Helpful Tips for Course CompletionЧтение

Negotiation Strategy and Value Creation

Negotiation Principles and BATNAВидеоConcession Strategy and Trade-OffsВидеоWin-Win Strategies and Value CreationВидеоCreative Option Generation (MESOs) ВидеоNegotiation Prep Checklist and Planner TemplateЧтениеDownloadable Resource: Negotiation Planning Template ЧтениеLab 1.1: Draft a Negotiation Planner Взаимная проверкаDownloadable Resource: Lab 1.1 Exemplar Solution ЧтениеFAQ: "Negotiating with Procurement" - Strategies for Tough Buyers ЧтениеNegotiation Strategy and Value CreationЗадание

Closing Execution and Post-Close Management

Demo Video: Buying Signals and Closing TechniquesВидеоCreating Ethical UrgencyВидеоSmooth Success TransitionsВидеоMaintaining Momentum and Building AdvocacyВидеоClosing and Post-Close PlaybookЧтениеDownloadable Resource: Handoff Checklist Template ЧтениеLab 1.2: Execute a Close and Transition PlanВзаимная проверкаDownloadable Resource: Lab 1.2 Exemplar Solution ЧтениеClosing Execution and Post-Close Management ЗаданиеSummary and Highlights: Negotiation Mastery ЧтениеNegotiation MasteryЗадание
02Market Intelligence and Positioning 24 материалов

Market Research and Analysis

Market Analysis FundamentalsВидеоTurning Trends into Sales StrategyВидеоMarket Research MethodologyЧтениеLab 2.1: Conduct a Mini-Market Analysis Взаимная проверкаDownloadable Resource: Lab 2.1 Exemplar Solution ЧтениеMarket Research and AnalysisЗадание

Competitive Intelligence and Battle Cards

Ethical Intelligence MethodsВидеоDemo Video: Analyzing a Competitor's PositioningВидеоCompetitive Analysis Framework ЧтениеDownloadable Resource: Competitor Profile TemplateЧтениеLab 2.2: Build a Competitor ProfileВзаимная проверкаDownloadable Resource: Lab 2.2 Exemplar Solution Чтение

Strategic Positioning and Win/Loss Analysis

Building Effective Battle CardsВидеоWin/Loss Analysis Excellence ВидеоWhy Trap Questions Are So EffectiveЧтениеDownloadable Resource: Battle Card Template ЧтениеLab 2.3: Finalize a Battle Card with Trap QuestionsВзаимная проверкаDownloadable Resource: Lab 2.3 Exemplar Solution Чтение
03Sales Performance and Forecasting 26 материалов

Essential Sales KPIs and Dashboards

Essential Sales KPIsВидеоLeading vs. Lagging IndicatorsВидеоBuilding Effective DashboardsВидеоLeading v/s. Lagging KPIs ЧтениеLab 3.1: Design a Personal KPI DashboardВзаимная проверкаDownloadable Resource: Lab 3.1 Exemplar Solution ЧтениеFAQ: "Which Metrics Matter Most" - Role-Specific Guidance ЧтениеEssential Sales KPIs and DashboardsЗадание

Forecasting Fundamentals and Pipeline Analysis

Forecasting FundamentalsВидеоPipeline Analysis ExcellenceВидеоDemo Video: Identifying Pipeline Red FlagsВидеоHow to Spot Red Flags in Your PipelineЧтениеDownloadable Resource: Forecast Accuracy Tracker ЧтениеLab 3.2: Conduct a Pipeline Health CheckВзаимная проверка

Performance Analysis and Optimization

Effective Performance ReviewsВидеоOptimization Through TestingВидеоPersonal Performance PlanningВидеоPerformance Optimization PlaybookЧтениеLab 3.3: Draft a Performance Improvement PlanВзаимная проверкаDownloadable Resource: Lab 3.3 Exemplar Solution Чтение
04Complex Deal Orchestration and Final Project 16 материалов

Multi-Party and Cross-Cultural Negotiations

Stakeholder Mapping and CoalitionsВидеоSequencing and Process Control ВидеоDemo Video: Cross-Cultural Negotiation ScenariosВидеоCultural Adaptation Guide ЧтениеLab 4.1: Multi-Party Negotiation SimulationВзаимная проверкаDownloadable Resource: Lab 4.1 Exemplar Solution ЧтениеFAQ: "Multi-Party Deal Orchestration" - Managing Complexity ЧтениеMulti-Party and Cross-Cultural NegotiationsЗадание

Final Project and Final Exam

Final Project Overview: Enterprise Negotiation and Closing Toolkit for Manufacturing ЧтениеFinal Project: Enterprise Sales Toolkit CreationВзаимная проверкаFinal Exam: Negotiation, Closing, and Account Success Задание

Course Wrap-Up

Course Wrap-Up ВидеоExpert Viewpoints: Tips and Advice for a Career in Enterprise SalesВидеоCongratulations and Next StepsЧтениеTeam and AcknowledgmentsЧтениеCourse Glossary: Negotiation, Closing, and Account SuccessЧтение
FAQ: "Competitive Intelligence Sources" - Where to Look Чтение
Competitive Intelligence and Battle CardsЗадание
Strategic Positioning and Win/Loss AnalysisЗадание
Designing a Trap QuestionОбсуждение
Summary and Highlights: Intelligence and Positioning Чтение
Intelligence and PositioningЗадание
Downloadable Resource: Lab 3.2 Exemplar Solution Чтение
FAQ: "Accurate Forecasting Tips" - Common Pitfalls and Solutions Чтение
Forecasting Fundamentals and Pipeline AnalysisЗадание
Performance Analysis and OptimizationЗадание
Summary and Highlights: Metrics and ForecastingЧтение
Metrics and ForecastingЗадание