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Курс от University of Colorado Boulder
courseraАнализ данных
Network Analysis for Marketing Analytics
Курс от University of Colorado BoulderО курсе
Use generative AI and large language models as auditable classifiers for marketing text. Learners connect language-model training and contextual embeddings to classification, design strict prompts and machine-readable label contracts, validate outputs before batch inference, compare prompting with fine-tuning, and evaluate results against audited gold-standard labels using accuracy, macro F1, and class-level errors.
Навыки, которые вы освоите
Программа курса
4 модулей · 21 учебных материалов
01Network Analysis Introduction and Terminology7 материалов
Учитесь у экспертов
Chris J. Vargo
Associate Professor
Scott Bradley
Senior Engineer