New ways of investments : Private equity reshaping sports

О курсе

This course explores how private equity, financialisation, and technology partnerships are reshaping the global sports industry. Learners will examine the rise of private equity, multi-club ownership, and sport as an investable asset class, along with the organisational and competitive consequences of these shifts. The course also looks at how clubs are evolving into data platforms and how technology partnerships and in-house innovation are driving new monetisation strategies and fan-centric business models. In addition, it analyzes the growing role of mergers, acquisitions, media strategy, and platform expansion in building scale across the sports ecosystem. Finally, the course explores how athletes and celebrities are becoming central players in the next phase of sports entertainment, moving from talent to creators, media assets, and owners. By the end of the course, learners will understand the major financial, technological, and cultural dynamics transforming modern sport and how these forces are redefining ownership, value creation, and influence across the industry.

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Marisa Sáenz

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