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On-Page SEO · LearnSpace
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On-Page SEO

Курс от Alex Genadinik
Уровень не указан≈ 5.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Get the tools and tactics to have near-perfect on-page SEO copywriting and organization for your website in 1 day. I'll show you how to create pages that have ideal on-page SEO. If your pages are content pages like articles, blog posts, or sales pages for products, I'll show you how to create them so that: Your page is the most attractive one on the Google search result page and gets a high clickthrough percentage from search results Your page is optimized for both: SEO keywords AND your website visitors so that they engage with your content and buy from your sales pages If you are new to on-page SEO, this course will clear up confusion about which tools to use and what to write on your website and where. SEO is often made into something extremely complex, but the truth is that it can be very simple. Your on-page SEO must target the right keywords using correct ways, and I walk you through that in this course by sharing my screen and showing exactly what I do. Once you correctly implement your on-page SEO, it is something you can set and forget, which will free up your time to begin working on the next steps in the SEO process like your off-page SEO which includes domain authority building, link-building and getting your website to rank better. INSTRUCTOR BACKGROUND I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide, helping them create 6- and 7-figure businesses in the process, and I would love to help you. I am an expert growth marketer, and I create winning marketing strategies for my clients on a daily basis. Now it is your turn to benefit from my marketing strategies to grow your business and fulfill your dreams. BONUSES INCLUDED * Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable * Personal invitation to my Facebook community after you complete the course * My list of 50 business-success skills when you complete the course RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. NEW: SEO COPYWRITING FOR ARTICLE WRITING Some students have been asking for examples of SEO article writing and I recently added an example SEO article. The example is a typical article I get from a copywriter and I walk you through every common and important element of SEO article copywriting so you can do it as a freelancer for clients. SEO ARTICLE WRITING FOR FREELANCERS If you are an SEO freelancer and you want to know exactly how to write your articles and how to deliver them to clients, there are tutorials that walk you through every part of SEO article writing starting from the title to different elements like image SEO, article length, and much more. HOW SEO COPYWRITING IS DIFFERENT THAN SALES COPYWRITING The term "copywriting" is used in different contexts. There is a specific field of sales copywriting which focuses on writing that sells. We cover some sales copywriting in this course. On the other hand, there is SEO copywriting which is the kind of copywriting you would do if you were writing a blog post for SEO. SEO copywriting is the primary focus of this course. SEMRUSH TOOL The course goes over a number of SEO tools including SEMRush. Some of these tools require you to enter your contact and email information. You don't have to use those tools if you are not comfortable giving out that information. Also, SEMRush is a paid tool, but it does offer a free trial. CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE    When you complete 100% of the videos in this on page SEO course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your on page SEO marketing expertise, and that you have completed a certain number of hours of on page SEO. Invest in your future. Enroll now and start growing your business.

Навыки, которые вы освоите

Sales StrategyContent OptimizationCopywritingBlogsWeb Analytics and SEOContent CreationDigital Marketing ToolsContent StrategyGenerative AIKeyword ResearchSearch Engine OptimizationWeb Content

Программа курса

8 модулей · 68 учебных материалов

01On-page SEO course introduction and welcome2 материалов
On-page SEO course introductionВидеоExample of a structure of a website designed for SEOВидео
02Important page elements - starting with meta tags10 материалов
Introduction to on-page SEOВидеоHow to set the SEO title and description meta tags for any pageВидео

Учитесь у экспертов

Alex Genadinik

Преподаватель курса

On-Page SEO
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Обучение на Coursera

≈ 5.4 ч

8 модулей

Язык: Английский

Часть программы вашего университета
WordPress Yoast plugin for on-page SEOВидео
Shopify title and description for Ecommerce SEO copywritingВидео
Featured snippets and rich snippets to enhance SERP clickthrough rateВидео
Meta tag writing exerciseВидео
Meta tag writing exercise - answerВидео
Second meta title exercise with a music websiteВидео
Second meta tag exerciseВидео
Second meta title exercise with a music website - answerВидео
03On-page SEO elements19 материалов
Cornerstone content to help you rank higher in SEOВидеоThe skyscraper method to build the best on-page SEO contentВидеоGoogle EAT and YMYL - quality content according to GoogleВидеоCorrect use of H1 and H2 tagsВидеоChange in Google use of meta tagsВидеоTitle tooltip tagВидеоImage ALT tag for SEOВидеоNo-follow vs. follow linksВидеоOn page link attributes like nofollow, UGC, and sponsoredВидеоHow to interlink your website's pages for SEO boostВидеоAdvanced on-page interlinking strategy to boost your SEOВидеоCreating a link to itself in HTML to boost your on-page SEOВидеоCreative way to use nofollow on different pages in on-page SEOВидеоLinking out for SEOВидеоHow long should each blog post or page be?ВидеоPage keyword density checkerВидеоContent freshness to rank higherВидеоFew more strategies for content freshnessВидеоRank higher and boost sales through lowering your bounce rateВидео
04Artificial Intelligence For On-Page SEO19 материалов
Introduction: How to create your website's entire SEO with AIВидеоCreating a comprehensive prompt for AI vibe codingВидеоResults after minutes of workВидеоPricing and membership tiersВидеоSection introduction - Artificial Intelligence tool for on-page SEOВидеоGetting a domain nameВидеоAI website launchВидеоShowing the live websiteВидеоIf you have an existing website: How to port or recreate entire websitesВидеоTechnical SEO with AIВидеоMore technical SEO with AI: schema and interlinkingВидеоIncreasing site speedВидеоBeginning to use the On-Page AI toolВидеоWord recommendations and related wordsВидеоOver-optimization and keyword stuffing protectionВидеоFitting into Google categories (a little known but important topic)ВидеоCompetitor analysis for on-page SEOВидеоContent suggestions and swipe contentВидеоTopic authority questions & generating SEO content with Artificial IntelligenceВидео
05Successful case study of winning with on-page SEO in a competitive niche4 материалов
On-page experimentВидеоExperiment update in August, 2 months laterВидеоWhat I do to my pages to make them rank higherВидеоBig spike just a few days laterВидео
06If you are doing SEO article writing for a client2 материалов
If you are doing SEO article writing for a clientВидеоHow to begin using Google Docs for SEO article writing if you don't use it yetВидео
07Sales page on-page SEO to boost conversion8 материалов
Introducing on-page SEO copywriting and combining it with sales copywritingВидеоCHECKLIST: Sales page conversion checklist to boost sales in addition to SEOВидеоEXAMPLE sales page that balances SEO copywriting and conversion optimizationВидеоWriting enticing meta tags to increase Google search result page clickthroughВидеоExercise for boosting conversionВидеоExercise for boosting conversion - answerВидеоOn-page SEO meta title exercise building from a previous exerciseВидеоOn-page SEO Exercise for boosting conversion - answerВидео
08Content Penalty - be careful and avoid thin content in your SEO copywriting4 материалов
Google Panda penalty for thin content - be careful not to trigger thisВидеоArtificial Intelligence detector tools, and how to avoid SEO AI detectionВидеоGoogle forming the policy for AI-generated contentВидеоCourse testЗадание