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Operations & Closing Skills · LearnSpace
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Operations & Closing Skills

Курс от Coursera
Средний≈ 16.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Strengthen the operational skills needed to manage sales opportunities and close deals effectively. In this course, you’ll learn how to structure the sales process, manage opportunities through the pipeline, and apply closing techniques that help move deals toward successful outcomes. The course focuses on practical approaches for organizing sales activities, tracking opportunities, and guiding clients through the final stages of the buying process. You’ll explore how sales operations support successful deal execution, including pipeline management, opportunity tracking, and coordination of sales tasks. Through real-world scenarios, you’ll practice identifying deal readiness, responding to buyer concerns, and applying closing strategies that help convert opportunities into completed sales. What makes this course unique is its focus on the operational side of sales success. Instead of relying only on persuasion techniques, you’ll learn how structured sales processes, workflow organization, and effective deal management improve closing performance. These skills help sales professionals maintain momentum in the sales cycle and ensure deals move forward efficiently in complex B2B environments.

Навыки, которые вы освоите

Closing (Sales)NegotiationSales ProcessDecision MakingSales PresentationsPrice NegotiationPresentationsStakeholder ManagementStakeholder AnalysisSelling TechniquesSalesStrategic PlanningSales ManagementEnterprise SalesSales OperationsSales PresentationPlanningB2B SalesSales PipelinesGeneral Sales Practices

Программа курса

17 модулей · 101 учебных материалов

01Navigate Sales Funnel: Understanding the Six Stages of the B2B Sales Funnel6 материалов
Why Sales Funnels Exist in B2B NegotiationВидеоCoach: Where Do Sales Conversations Break Down?DIALOGUEUnderstanding the Six Stages of the B2B Sales Funnel ЧтениеWhat Each Funnel Stage Looks Like in Real Sales ConversationsВидео

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Преподаватель курса

Operations & Closing Skills
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Обучение на Coursera

≈ 16.1 ч

17 модулей

Язык: Английский

Часть программы вашего университета
Hands-On Learning: Arrange the B2B Sales Funnel on a TimelineЗадание
Practice Quiz: Can You Identify Funnel Stages Correctly?Задание
02Navigate Sales Funnel: Applying the Sales Funnel: Placing Activities Where They Belong5 материалов
Sales Activities vs. Sales Stages — Why Confusion Costs DealsВидеоMapping Sales Activities to Buyer Readiness in the FunnelЧтениеHands-On Activity: Place Sales Activities into the Correct Funnel StageЗаданиеCoach: Justifying Funnel Placement in a Live Pipeline ReviewDIALOGUEGraded Assessment: Assessing Sales Funnel Judgment: From Stage Recognition to Activity PlacementЗадание
03Plan Negotiation Success: Start Strong with BATNA5 материалов
Knowing When + Why to Walk AwayDIALOGUEWhy Preparation Determines Negotiation SuccessВидеоWhat Happens When You Negotiate Without a BATNAВидеоWhy Walking Away Is Often EmpoweringЧтениеHands-On Learning: Spot the BATNAЗадание
04Plan Negotiation Success: Building a Strong Pre-Call Plan with BATNA6 материалов
Building a Strong Pre-Call Plan with BATNADIALOGUEFrom BATNA to Strategy: Filling the Planning SheetВидеоAnticipating Concessions Without Undermining Your BATNAВидеоThe Pre-Call Planning Sheet That Stops You from Winging It ЧтениеHands-On Learning: Build Your Pre-Call Planning SheetЗаданиеNegotiation Readiness: BATNA AssessmentЗадание
05Map Deal Stakeholders: Identify the Three Stakeholder Roles That Shape Most Enterprise Deals6 материалов
Map the Decision System, Not Just the ContactsВидеоWhat Makes Someone “The Buyer” in a Complex Deal?DIALOGUEThe Hidden Architecture of the Deal ЧтениеSpotting Roles from Real Deal EvidenceВидеоHands-On Learning: Diagnose Stakeholder Roles Before the First Call ЗаданиеDefend Your Stakeholder Classification Like a ProfessionalDIALOGUE
06Map Deal Stakeholders: Build the Influence–Interest Map That Guides Engagement and Negotiation5 материалов
Influence vs Interest—The Two Variables That Prevent Deal SurprisesВидеоStrategic Navigation: The Rules of the MapЧтениеHands-On Learning: Create a Stakeholder Influence-Interest Map for an Enterprise ProspectЗаданиеWhat Would You Do Differently Because of This Map?DIALOGUEGraded Assessment: Mapping Stakeholders with Evidence: Roles, Influence, and Strategic JudgmentЗадание
07Smart Decision Matrix: Why Structured Decision Matrices Improve Sales Decisions7 материалов
Introductory Video: Welcome to Smart Decision MatrixВидеоThinking Clearly Before ChoosingDIALOGUEBeyond Pros and Cons: The Logic of Weighted DecisionsЧтениеWhat Makes a Decision Matrix Credible: Evidence Before Scoring ВидеоHands-on Learning: Understanding Decision CriteriaЗаданиеHow Shared Criteria Improve Sales AlignmentВидеоPractice Quiz: Shared Criteria in Decision-Making Задание
08Smart Decision Matrix: Building and Defending a Weighted Decision Matrix5 материалов
How to Build a Weighted Decision MatrixВидеоJustifying the Preferred OptionDIALOGUEHands-on Learning: Create a Weighted MatrixЗаданиеReading the Dashboard: How to Interpret Matrix Results ЧтениеGraded Assessment: Evaluating Pricing Options Using a Decision MatrixЗадание
09Price Talk Tactics: Core Price-Negotiation Tactics6 материалов
Let's Learn How To Talk PriceВидеоThe Deal Review Session DIALOGUEThe Big Three: Anchoring, Bracketing, and Trade-OffsВидеоA Practical Taxonomy of Price-Negotiation TacticsЧтениеHands-On Learning: Festival Deal Negotiation: Spot the StrategyЗаданиеPractice Quiz : Recognizing Price-Negotiation Tactics in Real ConversationsЗадание
10Price Talk Tactics: Apply Anchors and Trade-Offs in Live Price Talks8 материалов
Why Discounting Too Fast Costs You More Than Margin?ВидеоWhat Did You Trade—and Why?DIALOGUENon-Price Concessions That Buyers Actually ValueЧтениеHandling the Counter-AnchorВидеоAnchoring High and Trading SmartВидеоStrategic Price Anchoring and Trade-Off Role-PlayDIALOGUEHands-on Learning : Simulated Price CallЗаданиеGraded Assesment : Run the Price ConversationЗадание
11Pitch with Impact: Why Visual Hierarchy Makes or Breaks a Pitch 6 материалов
Why Great Ideas Still Fall FlatDIALOGUEIntroduction and WelcomeВидеоWhy Visual Hierarchy Drives PersuasionВидеоVisual Hierarchy Basics: Contrast, Alignment, RepetitionЧтениеHow Audiences Read SlidesВидеоHands-On Learning: Spot the Hierarchy ProblemsЗадание
12Pitch with Impact: Designing Slides That Guide Attention6 материалов
Why Visual Hierarchy Shapes What Your Audience Takes AwayDIALOGUEWhy Slide Structure Matters More Than Content DensityВидеоApplying Contrast, Alignment, and RepetitionВидеоA Simple Framework for Structuring Pitch SlidesЧтениеRedesigning a Slide for ClarityВидеоHands-On Learning: Redesign One Pitch SlideЗадание
13Pitch with Impact: Delivering a Pitch with Clarity and Confidence7 материалов
Why Delivery Shapes Perceived ConfidenceDIALOGUEWhy Clear Structure Supports Confident DeliveryВидеоStructuring a 3-Slide Mini-PitchВидеоDelivering with Clarity and ConfidenceВидеоA Practical Guide to Confident Pitch DeliveryЧтениеHands-On Learning: Deliver Your 3-Slide Mini-PitchЗаданиеGraded Assessment: Designing and Delivering Effective PitchЗадание
14Close Deals Confidently: Foundations of Closing in B2B Sales7 материалов
Welcome to Closing Deals ConfidentlyВидеоWhy Closing Techniques Matter in B2B Sales DIALOGUEWhy Deals Stall at the Finish LineВидеоClosing with Precision: Integrating Technique, Context, and Delivery in Modern B2B Sales ЧтениеRecognizing the Right Moment to CloseВидеоHands-On Learning: Identify Closing Signals in Real DealsЗаданиеRecognizing Closing MomentsЗадание
15Close Deals Confidently: Selecting the Right Closing Technique7 материалов
Choosing How to CloseDIALOGUEIntroduction to Choosing the Right CloseВидеоWhy the Right Close MattersВидеоBuyer Signals and Closing FitВидеоSelecting the Right Close: Aligning Technique with Buyer Behavior in B2B SalesЧтениеHands-On Learning: Match the Close to the DealЗаданиеMatch the Close to the ScenarioЗадание
16Close Deals Confidently: Delivering the Summary Close 6 материалов
From Knowing to Doing: Closing with ConfidenceDIALOGUEWhy Delivery Matters as Much as TechniqueВидеоDelivering the Close with ConfidenceВидеоClosing Techniques: Summary closesЧтениеHands-On Learning: Deliver the CloseЗаданиеClosing Techniques QuizЗадание
17Project:Managing Sales Operations: Deal Execution and Closing Strategy 3 материалов
Why Sales Operations and Deal Execution Matter ЧтениеSales Deal Execution: Project Requirements ЧтениеExecute a Sales Deal Plan and Closing StrategyЗадание