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Optimize Campaigns: Boost Your AI Visibility
Курс от CourseraО курсе
Modern marketing teams juggle multiple platforms—HubSpot, Meta Ads, and Google Ads—while striving to make every dollar count. In this course, learners explore how to design and optimize AI-driven omnichannel campaigns that boost visibility and meet performance goals. Through videos, readings, and practical labs, they learn how to coordinate cross-channel assets, monitor cost per lead (CPL), and calculate return on ad spend (ROAS). The course goes beyond setup—it teaches how to evaluate results, identify underperforming channels, and propose budget reallocations using real data. By the end, learners can launch integrated campaigns, analyze performance confidently, and communicate optimization recommendations through clear, data-driven presentations to leadership.
Навыки, которые вы освоите
Campaign ManagementPerformance AnalysisBudget ManagementMarketing StrategiesCoordinationMarketing ChannelGoogle AdsDigital Marketing CampaignsSocial Media CampaignsReturn On InvestmentData PresentationMarketing BudgetsAdvertising CampaignsMarketing EffectivenessPerformance marketingCampaign PlanningMeta Ads ManagerCross-Channel MarketingData-Driven Decision-MakingData-Driven Marketing
Программа курса
1 модулей · 16 учебных материалов
01Optimize Campaigns: Boost Your AI Visibility16 материалов
Lesson 1: Launching Omnichannel Campaigns for Visibility
Launch Across PlatformsDIALOGUEWelcome to the CourseВидео Omnichannel Strategy in Action ВидеоLaunch CampaignsЧтениеУчитесь у экспертов
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