Назад в каталог
Курс от University of California, Davis
courseraБизнес
Optimizing a Website for Google Search
Курс от University of California, DavisО курсе
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Навыки, которые вы освоите
Competitive AnalysisExpectation ManagementContent StrategyKeyword ResearchKey Performance Indicators (KPIs)A/B TestingContent Development and ManagementWeb ContentContent Performance AnalysisClient ServicesWeb AnalyticsPerformance MeasurementPerformance ReportingForecastingMarketingContent MarketingSearch Engine OptimizationWeb Analytics and SEOCampaign ManagementContent Optimization
Программа курса
4 модулей · 75 учебных материалов
01Introduction to Optimizing a Website for Google Search18 материалов
Applying Keyword Research, Part 1
Applying Keyword Research IntroductionВидеоWhy do a Competitive Analysis?ВидеоУчитесь у экспертов
Rebekah May
Organic Growth Consultant & SEO Instructor