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DeepSeek AI for Business Strategy and Decision-Making · LearnSpace
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courseraIT и технологии

DeepSeek AI for Business Strategy and Decision-Making

Курс от Packt
Средний≈ 7.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. This course helps learners understand how DeepSeek AI can be applied to modern business strategy, enabling smarter decision-making in uncertain and fast-changing markets. You will gain the ability to think strategically, interpret complex environments, and integrate AI-driven insights into real business planning. The course begins with foundational strategic thinking, exploring VUCA, BANI, TUNA, and RUPT frameworks to understand uncertainty. Learners then examine how leaders redesign strategy cycles and embed adaptability into planning systems. The course then introduces DeepSeek AI setup, search capabilities, and mobile usage for real-time insights. Learners compare DeepSeek AI with ChatGPT and explore how prompt engineering improves output quality for business applications. This course is designed for business leaders, analysts, and entrepreneurs seeking to apply AI-driven strategy. No advanced technical background is required, though basic business understanding is helpful. Difficulty: intermediate. By the end of the course, you will be able to build AI-driven strategy, run market analysis, and optimize decisions with

Навыки, которые вы освоите

Responsible AIBusiness StrategyPrompt EngineeringDeepseekStrategic PlanningDecision IntelligencePrompt Engineering ToolsArtificial IntelligenceAI EnablementRiskingMarket TrendFinancial ModelingDigital TransformationWeb Analytics and SEOBusiness TransformationPerformance MeasurementStrategic ThinkingMarketingPrompt PatternsStrategic Marketing

Программа курса

6 модулей · 57 учебных материалов

01Strategic Thinking in Business6 материалов

Strategic Thinking in Business

Course IntroductionВидеоStrategic Thinking for Modern LeadersВидеоWhy a Business Needs a New Strategy Every 6 MonthsВидеоModels for Describing the External Environment: VUCA, BANI, TUNA, RUPTВидеоHow to Integrate Chaos into a Strategic Map

Учитесь у экспертов

Packt - Course Instructors

Преподаватель курса

DeepSeek AI for Business Strategy and Decision-Making
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 7.1 ч

6 модулей

Язык: Английский

Часть программы вашего университета
Видео
Full Course ResourceЧтение
02Getting Started with DeepSeek AI7 материалов

Getting Started with DeepSeek AI

Why DeepSeek AI Is a Game-Changer for BusinessВидеоGetting Started with DeepSeekВидеоSearch Feature in DeepSeekВидеоDeepSeek Mobile AppВидеоDeepSeek vs ChatGPTВидеоStrategic Business Thinking with DeepSeek: Sensing Signals vs. Following MetricsDIALOGUEGetting Started with DeepSeek AI - AssessmentЗадание
03Prompt Engineering & Creative Control6 материалов

Prompt Engineering & Creative Control

How AI Understands Your PromptsВидеоKey Parameters in AI GenerationВидеоPrompt Structures That Always WorkВидеоPrompt Engineering vs Vibe CodingВидеоUnderstanding How Language Models Process TextDIALOGUEPrompt Engineering & Creative Control - AssessmentЗадание
04Strategic Analytics for Business Using DeepSeek AI16 материалов

Strategic Analytics for Business Using DeepSeek AI

Market Survey via DeepSeek AI: How to Find Relevant Business TrendsВидеоCompetitor Analysis via DeepSeek AIВидеоDeepSeek and AnalyticsВидеоBusiness SWOT Analysis Based on AI DataВидеоEvaluating a Business Product Line Using DeepSeek AIВидеоPortfolio Strategy for Product Development Using DeepSeek AIВидеоDefining the Target Audience of a Business Through AI ToolsВидеоCustomer Journey Map via DeepSeek AIВидеоFinancial Model Analysis with DeepSeek AIВидеоStructuring Goals and Building a Strategic FrameworkВидеоStrategy Map: Connecting Business Goals to Teams, Structure, and KPIsВидеоUsing AI in HR and Business Process ManagementВидеоCreating a Strategy Dashboard to Track ExecutionВидеоCalculating Unit Economics and ROI with DeepSeek AIВидеоBuilding a Data-Driven Market Strategy for Skills BoosterDIALOGUEStrategic Analytics for Business Using DeepSeek AI - AssessmentЗадание
05DeepSeek in Marketing Workflow17 материалов

DeepSeek in Marketing Workflow

DeepSeek and Communication Strategy BuildingВидеоDeepSeek and Content Strategy CreationВидеоDeepSeek and Content Calendar CreationВидеоDeepSeek and Finding Customers' Pain PointsВидеоDeepSeek and Writing Texts for Social MediaВидеоDeepSeek and Ad Copy WritingВидеоDeepSeek and SEO Strategy CreationВидеоDeepSeek and Keyword ResearchВидеоDeepSeek and Call-To-Action CreationВидеоDeepSeek and Content CreationВидеоDeepSeek and Promotion PlanВидеоDeepSeek and Ad Performance AnalysisВидеоReal-Time Document Analysis with DeepSeekВидеоDeepSeek for Research – Literature Review and CitationsВидеоDeepSeek for Multilingual CommunicationВидеоApplying DeepSeek for Strategic Communication and Content CreationDIALOGUEDeepSeek in Marketing Workflow - AssessmentЗадание
06Responsible AI & Strategic Leadership5 материалов

Responsible AI & Strategic Leadership

Ethics of DeepSeek Use and Data Security ControlВидеоDeepSeek AI as a Strategic Tool for Company ManagementВидеоResponsible AI & Strategic Leadership - AssessmentЗаданиеFull Course Practice AssessmentЗаданиеFull Course AssessmentЗадание