Engaged: Behavioral Science for Digital Product Design

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Designing digital products that truly engage users requires more than great visuals or smooth functionality—it demands a deep understanding of human behavior. This course provides a science-backed framework for leveraging psychology in product design to drive lasting behavior change and meaningful user engagement. Throughout the course, you’ll learn how to apply evidence-based methods to increase motivation, reduce friction, and build user trust. Each module blends actionable tools with real-world examples, enabling you to translate theory into practical design strategies that improve user experiences and outcomes. What sets this course apart is its unique combination of behavioral science and product design expertise. You’ll not only explore psychological models but also see how they can be implemented in product workflows, decision points, and user journeys. This course is designed for product designers, managers, UX researchers, and anyone involved in creating digital experiences. No prior psychology training is required, but familiarity with design or product development concepts will help maximize your learning. Copyright @ 2020 Amy Bucher. All rights reserved. Originally published by Rosenfeld Media, LLC. This course edition is published by Packt Publishing under license from Rosenfeld Media LLC. No part of this material may be reproduced, distributed, or transmitted in any form or by any means @2014 electronic, mechanical, photocopying, recording, or otherwise @ 2014 without prior written permission from the author or the publisher.

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