Generative AI for Marketing: Advanced & Responsible

О курсе

This course focuses on leveraging generative AI to transform modern marketing strategies through advanced techniques and responsible innovation. It highlights the growing role of AI in creating impactful, data-driven campaigns while ensuring ethical and sustainable practices in the professional landscape. Learners will gain hands-on understanding of zero-shot and few-shot learning, transfer learning, and retrieval-augmented generation to craft compelling content and micro-target campaigns. By applying these techniques, participants will be able to enhance brand presence and deliver highly personalized marketing experiences. What distinguishes this course is its integration of cutting-edge AI methodologies with real-world marketing use cases. It not only explains the technical foundations but also demonstrates how to apply them effectively in dynamic business environments. This course is ideal for marketing professionals, data practitioners, and business leaders looking to adopt AI-driven strategies. A foundational understanding of marketing concepts and basic familiarity with AI or machine learning is recommended. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization.

Навыки, которые вы освоите

Учитесь у экспертов

Packt - Course Instructors

Преподаватель курса