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Honest SEO: Unveiling the Google Algorithm for Traffic · LearnSpace
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Honest SEO: Unveiling the Google Algorithm for Traffic

Курс от Packt
Начальный≈ 10.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is based on Jason Hennessey's bestselling book, Honest SEO. This course offers a comprehensive guide to understanding and leveraging SEO, focusing on how Google's ranking algorithm impacts content visibility and website traffic. In today’s digital landscape, mastering SEO is essential for anyone seeking to enhance their online presence and drive measurable business outcomes. By breaking down SEO into actionable strategies, the course equips learners with practical tools to boost website rankings and generate more traffic, all while aligning with specific business goals. You'll learn to develop a scalable SEO strategy and implement core SEO techniques related to content, links, and technical aspects. Unlike many SEO resources, this course combines theoretical insights with real-world applications, offering a clear, jargon-free roadmap that enables learners to put strategies into practice immediately. The practical, actionable frameworks presented here are tailored for professionals who need results fast. This course is ideal for marketing professionals, entrepreneurs, and content strategists. No technical coding experience is required, but a basic understanding of digital marketing will be beneficial. Copyright ©2023 Jason Hennessey All rights reserved. Originally published by Greenleaf Book Group LLC, Austin, Texas. This course has been packaged and distributed by Packt Publishing on behalf of Greenleaf Book Group. Greenleaf Book Group is a hybrid publisher and book distributor dedicated to empowering independent authors and small presses. Renowned for its innovative publishing model, Greenleaf offers a comprehensive suite of services, including editorial guidance, design, distribution, and marketing support, tailored to each author's goals. With a focus on quality and collaboration, Greenleaf has produced numerous bestsellers across a wide range of genres, providing authors with the tools and expertise to maximize their reach and impact in the competitive publishing industry.

Навыки, которые вы освоите

Search Engine OptimizationWeb AnalyticsKeyword ResearchPublic RelationsContent MarketingBusiness PlanningContent OptimizationContent StrategyMarketingDigital MarketingMultimediaWeb Analytics and SEODigital Marketing Tools

Программа курса

14 модулей · 69 учебных материалов

01What Is SEO?6 материалов

Lesson 1

Course Overview VideoВидеоWhat Is SEO? - Overview VideoВидеоIntroductionЧтениеA Proven StrategyЧтение

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Packt - Course Instructors

Преподаватель курса

Honest SEO: Unveiling the Google Algorithm for Traffic
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 10.2 ч

14 модулей

Язык: Английский

Часть программы вашего университета
How Much Does SEO Cost?Чтение
Introduction to Search Engine OptimizationЗадание
02Behind the Scenes of the Google Algorithm4 материалов

Lesson 1

Behind the Scenes of the Google Algorithm - Overview VideoВидеоIntroductionЧтениеTechnical Website Problems to AvoidЧтениеGoogle Algorithm FundamentalsЗадание
03The Three Main Components of SEO4 материалов

Lesson 1

The Three Main Components of SEO - Overview VideoВидеоIntroductionЧтениеGoogle Must Constantly Outsmart Malicious WebsitesЧтениеSEO Fundamentals and Algorithm ImpactЗадание
04Creating the Blueprint for Your Overall Web Strategy5 материалов

Lesson 1

Creating the Blueprint for Your Overall Web Strategy - Overview VideoВидеоIntroductionЧтениеPlanning Your Pillar PagesЧтениеReverse Engineering Your Competitors' StrategiesЧтениеBuilding a Strategic Web FoundationЗадание
05Your Digital Marketing Team6 материалов

Lesson 1

Your Digital Marketing Team - Overview VideoВидеоIntroductionЧтениеWhat If You're a Medium-Sized Business?ЧтениеTechnical SEO LeadЧтениеThe Right Team for Your BusinessЧтениеDigital Marketing Team EssentialsЗадание
06Tools to Help You Measure Success5 материалов

Lesson 1

Tools to Help You Measure Success - Overview VideoВидеоIntroductionЧтениеFind Guest Post Link-Building OpportunitiesЧтениеThird-Party SEO ToolsЧтениеEvaluating Digital Marketing and SEO ToolsЗадание
07Content Strategy4 материалов

Lesson 1

Content Strategy - Overview VideoВидеоIntroductionЧтениеContent's Cumulative EffectЧтениеContent Strategy and Search OptimizationЗадание
08Increasing Your Website's Popularity One Link at a Time6 материалов

Lesson 1

Increasing Your Website's Popularity One Link at a Time - Overview VideoВидеоIntroductionЧтениеProtecting Your Website from Link AttacksЧтениеLink Building Takes Real WorkЧтениеPublishing on External BlogsЧтениеMastering Effective Link Building for SEOЗадание
09PR and Marketing6 материалов

Lesson 1

PR and Marketing - Overview VideoВидеоIntroductionЧтениеDo Remarkable ThingsЧтениеStep #2: Compiling a media listЧтениеPress ReleasesЧтениеPR and Marketing FundamentalsЗадание
10Technical SEO5 материалов

Lesson 1

Technical SEO - Overview VideoВидеоIntroductionЧтениеQuestion #3: Are any pages ranking for the same keyword?ЧтениеQuestion #7: Is there any duplicate content?ЧтениеTechnical SEO FundamentalsЗадание
11Getting onto Google Maps5 материалов

Lesson 1

Getting onto Google Maps - Overview VideoВидеоIntroductionЧтениеEngage with Your ReviewsЧтениеCan I Use a Virtual Office for a Google Business Profile Listing?ЧтениеMastering Google Maps Business VisibilityЗадание
12The Importance of Photos and Videos in Your Strategy4 материалов

Lesson 1

The Importance of Photos and Videos in Your Strategy - Overview VideoВидеоIntroductionЧтениеCreating a Better User ExperienceЧтениеVisual Content in Digital StrategyЗадание
13How to Convert Traffic to Profit5 материалов

Lesson 1

How to Convert Traffic to Profit - Overview VideoВидеоIntroductionЧтениеDon't Leave Potential Clients HangingЧтениеFunnel PlacementЧтениеOptimizing Traffic for Profitable OutcomesЗадание
14Negative SEO4 материалов

Lesson 1

Negative SEO - Overview VideoВидеоIntroductionЧтениеDistributed Denial of Service (DDoS) AttackЧтениеDefending Against Negative SEO ThreatsЗадание