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Mastering Customer Success · LearnSpace
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Mastering Customer Success

Курс от Packt
Начальный≈ 17.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In today’s competitive landscape, customer success is critical for driving business growth and ensuring long-term value. This course equips professionals with the essential strategies and tools needed to enhance customer relationships, reduce churn, and foster sustainable revenue expansion. Throughout the course, learners will gain practical insights into the core aspects of customer success. It covers proven methods for developing strategies that increase customer retention, utilizing measurement tools to ensure service excellence, and engaging customers through behavioral analysis to improve engagement models. What sets this course apart is its combination of expert knowledge and real-world applications. You will not only learn strategic frameworks but also see how these frameworks are implemented successfully in various industries, providing you with actionable insights that can be applied immediately. This course is ideal for customer success professionals looking to refine their strategies and expand their impact. A basic understanding of business operations and customer success principles is recommended, so it is accessible to beginners, but the course also accommodates intermediate and advanced learners seeking to enhance their skills.

Навыки, которые вы освоите

Customer Success ManagementCustomer RetentionCustomer Relationship ManagementCustomer EngagementCustomer Relationship BuildingBusiness MetricsCustomer InsightsCrisis ManagementCustomer experience improvementAccount StrategyAccount ManagementPerformance MetricCompany, Product, and Service KnowledgeOperational ExcellenceKey Performance Indicators (KPIs)Customer Relationship Management (CRM) SoftwareProduct KnowledgeStakeholder EngagementCustomer ServiceCustomer Data Management

Программа курса

10 модулей · 83 учебных материалов

01Optimizing Your Key Metrics for Growth9 материалов

Lesson 1

Course OverviewВидеоOptimizing Your Key Metrics for Growth - Overview VideoВидеоIntroductionЧтениеAligning CS with Business GoalsЧтение

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Packt - Course Instructors

Преподаватель курса

Mastering Customer Success
В каталоге вашей программы

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Новые знания — в удобное для вас время.

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 17.2 ч

10 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Individual Versus Team Goals in CS MetricsЧтение
Qualitative Metrics How Evidence Takes on a Human DimensionЧтение
Customer Lifetime ValueЧтение
Key Metrics for Business GrowthЗадание
Discussion: Balancing Team Success and Individual AccountabilityОбсуждение
02Building a Strong Foundation Key Knowledge for Success10 материалов

Lesson 1

Building a Strong Foundation Key Knowledge for Success - Overview VideoВидеоIntroductionЧтениеUnderstanding CLTVЧтениеSoft Skills of Exceptional CSMsЧтениеAnalytical SkillsЧтениеPractice: Prioritize Your Customer PortfolioDIALOGUEFeedbackЧтениеPublic SpeakingЧтениеCSM-specific and CS Operations-specific SkillsЧтениеBuilding a Strong Foundation in Customer SuccessЗадание
03Strategies for Effective Course of Business Management9 материалов

Lesson 1

Strategies for Effective Course of Business Management - Overview VideoВидеоIntroductionЧтениеStrategies for Effective Customer PrioritizationЧтениеSegmentationЧтениеPractice: Compare and Apply Segmentation StrategiesDIALOGUEScaling for SuccessЧтениеBuilding Your Sales PartnershipsЧтениеRelationshipЧтениеEffective Book of Business ManagementЗадание
04Streamlining Onboarding and Boosting Engagement9 материалов

Lesson 1

Streamlining Onboarding and Boosting Engagement - Overview VideoВидеоIntroductionЧтениеDriving EngagementЧтениеSuccess PlanningЧтениеPractice: Design a Client Success PlanDIALOGUEGamificationЧтениеAdvocacy and TestimonialsЧтениеOptimizing Onboarding and Engagement PracticesЗаданиеDiscussion: Creating Engagement That LastsОбсуждение
05Building Referenceable Customers7 материалов

Lesson 1

Building Referenceable Customers - Overview VideoВидеоIntroductionЧтениеStrategies for Building Referenceable CustomersЧтениеPractice: Prioritizing Customer AdvocatesDIALOGUECultivating AdvocatesЧтениеShowcasing Your AdvocatesЧтениеBuilding Lasting Customer RelationshipsЗадание
06Leveraging Data for Customer Success10 материалов

Lesson 1

Leveraging Data for Customer Success - Overview VideoВидеоIntroductionЧтениеUnderstanding User/Consumer Behaviors and Patterns of Product UseЧтениеA Short Dive into Consumption AnalyticsЧтениеPractice: Building a Data-Driven Retention StrategyDIALOGUEAssessing Risk and Developing Predictive Customer Retention StrategiesЧтениеRefining Personalization for More Precise Expansion ApproachesЧтениеData for CS Through an External LensЧтениеStrengthening Long-Term Customer Relationships and Nurturing the Growth of Customer AdvocacyЧтениеLeveraging Data for Customer SuccessЗадание
07Building Your Customer Success Inner Circle9 материалов

Lesson 1

Building Your Customer Success Inner Circle - Overview VideoВидеоIntroductionЧтениеSupport and Technical AssistanceЧтениеFinance and LegalЧтениеPractice: Building Your Internal CoalitionDIALOGUEHow to Build Internal RelationshipsЧтениеNurturing Internal RelationshipsЧтениеStrengthening Customer Success Through Strategic RelationshipsЗаданиеDiscussion: Building Strong Internal PartnershipsОбсуждение
08Strategies for Retention and Expansion in Your Business7 материалов

Lesson 1

Strategies for Retention and Expansion in Your Business - Overview VideoВидеоIntroductionЧтениеLand and Expand Is More Involved Than People ThinkЧтениеExhibiting Excellence as Individual CSMs in Retention and ExpansionЧтениеPractice: Navigate a Customer Renewal ScenarioDIALOGUEHow to Identify Upsell and Cross-sell OpportunitiesЧтениеCustomer Retention and Business Growth StrategiesЗадание
09Mastering Crisis Management for Business Resilience7 материалов

Lesson 1

Mastering Crisis Management for Business Resilience - Overview VideoВидеоIntroductionЧтениеIdentifying CrisesЧтениеPractice: Identifying and Responding to Customer CrisesDIALOGUEPreparing for CrisesЧтениеPost-crisis ManagementЧтениеMastering Crisis Management for Business ResilienceЗадание
10The Exciting Future of Customer Success6 материалов

Lesson 1

The Exciting Future of Customer Success - Overview VideoВидеоIntroductionЧтениеShifting toward More Personalized and Proactive Customer EngagementsЧтениеPractice: Designing a Proactive Customer Success ModelDIALOGUEExpanding Career OpportunitiesЧтениеThe Evolving Role of Customer SuccessЗадание