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Mastering Salesforce Experience Cloud · LearnSpace
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courseraIT и технологии

Mastering Salesforce Experience Cloud

Курс от Packt
Начальный≈ 16.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course empowers learners with the skills to design and manage user-centric digital experiences using Salesforce Experience Cloud. It focuses on bridging the gap between user needs and organizational data, offering practical strategies for building and maintaining effective online platforms. Learners will gain practical knowledge on how to develop robust Salesforce Experience Cloud solutions, enhance customer interaction, and optimize business processes. By applying real-world case studies and technical tutorials, this course aims to equip learners with both the strategic and technical tools to implement and manage Experience Cloud effectively. What sets this course apart is its balanced approach, combining theoretical concepts with hands-on applications that can be immediately implemented in business scenarios. You'll also explore advanced features and gain insights into customization and integration strategies. This course is tailored for professionals with a foundational understanding of Salesforce, including Salesforce developers, IT professionals, and business leaders. Familiarity with Salesforce Service Cloud is recommended for best results.

Навыки, которые вы освоите

SalesforceSalesforce DevelopmentMarketing AutomationWeb ComponentsContent ManagementUser ExperienceBusiness StrategyCloud ManagementDriving engagementUI ComponentsSecurity ControlsDigital Media StrategyCloud DevelopmentCloud ServicesCustomer Communications ManagementExperience DesignIntegrated Marketing CommunicationsCustomer ServicePersonalized CampaignsData Mapping

Программа курса

14 модулей · 104 учебных материалов

01Defining Your Digital Experience Strategy6 материалов

Lesson 1

Course OverviewВидеоDefining Your Digital Experience Strategy - Overview VideoВидеоIntroductionЧтениеIdentifying Internal StakeholdersЧтение

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Packt - Course Instructors

Преподаватель курса

Mastering Salesforce Experience Cloud
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 16.7 ч

14 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Корейский, Индонезийский, Испанский, Японский

Часть программы вашего университета
Curating External Advisory CommitteesЧтение
Foundations of Digital Experience StrategyЗадание
02Translating Your Audience and Interactions into Meaningful Technology Features8 материалов

Lesson 1

Translating Your Audience and Interactions into Meaningful Technology Features - Overview VideoВидеоIntroductionЧтениеIdentifying ThemesЧтениеConnecting Feedback to Product FeaturesЧтениеPractice: Translate User Feedback into FeaturesDIALOGUEIdentifying Differences Between Experience Cloud OfferingsЧтениеExperience Cloud CMSЧтениеDesigning Effective Digital ExperiencesЗадание
03Technology Component Identification Which Parts of Experience Cloud Do I Need8 материалов

Lesson 1

Technology Component Identification Which Parts of Experience Cloud Do I Need - Overview VideoВидеоIntroductionЧтениеExperience Cloud PRMЧтениеExperience Cloud Content Management System CMSЧтениеPractice: Design an Experience Cloud SolutionDIALOGUENarrowing Down the Optimal CombinationЧтениеSales FunctionsЧтениеExperience Cloud Component Selection and ConfigurationЗадание
04Curating Data Models10 материалов

Lesson 1

Curating Data Models - Overview VideoВидеоIntroductionЧтениеStandard ObjectsЧтениеDesigning for Requested KPIsЧтениеIdentifying Data SensitivityЧтениеPractice: Analyze a Data Model for Security and Business ImpactDIALOGUECurating an Enterprise Architecture MapЧтениеIT SystemsЧтениеFranchisee Experience Cloud ERDЧтениеData Model Fundamentals and Design PrinciplesЗадание
05Understanding Experience Cloud Templates9 материалов

Lesson 1

Understanding Experience Cloud Templates - Overview VideoВидеоIntroductionЧтениеTemplates OverviewЧтениеCustomer TemplatesЧтениеPractice: Choosing the Right Experience Cloud TemplateDIALOGUEPartner Central TemplateЧтениеCustom TemplatesЧтениеUnderstanding Theming Declarative Versus Custom CSSЧтениеExperience Cloud Template Selection and ManagementЗадание
06When to Use Aura Components, Lightning Web Components, and Lightning Web Runtime Components10 материалов

Lesson 1

When to Use Aura Components, Lightning Web Components, and Lightning Web Runtime Components - Overview VideoВидеоIntroductionЧтениеAura ComponentsЧтениеLightning Web ComponentsЧтениеPractice: Plan a Component Migration StrategyDIALOGUELightning Web Runtime ComponentsЧтениеTransitioning from Aura to LightningЧтениеTransition Considerations and PreparationЧтениеHow to Make a Page with Declarative ComponentsЧтениеChoosing the Right Component Type in SalesforceЗадание
07Leveraging Screen Flows Versus Apex7 материалов

Lesson 1

Leveraging Screen Flows Versus Apex - Overview VideoВидеоIntroductionЧтениеSalesforce Flow and Screen FlowsЧтениеPlatform Event-Triggered FlowsЧтениеPractice: Choosing Between Clicks and CodeDIALOGUEWhen to Use Custom Code and Salesforce Screen FlowsЧтениеApex vs. Flow: Choosing the Right Tool for Custom DevelopmentЗадание
08Understanding Inputs Emails Chats and Text Messages7 материалов

Lesson 1

Understanding Inputs Emails Chats and Text Messages - Overview VideoВидеоIntroductionЧтениеImplementing Salesforce Chat or Third-Party ChatЧтениеImplementing and Managing Experience Cloud EmailsЧтениеPractice: Design a Customer Support Channel StrategyDIALOGUEImplementing and Managing Text MessagingЧтениеDigital Communication Channels and IntegrationЗадание
09Marketing Automation Setup7 материалов

Lesson 1

Marketing Automation Setup - Overview VideoВидеоIntroductionЧтениеSalesforce CMS and Dynamic ContentЧтениеSalesforce Marketing Cloud and Data Cloud IntegrationЧтениеPractice: Designing a Cross-Channel CampaignDIALOGUESetting Up SEOЧтениеMarketing Automation FundamentalsЗадание
10Leveraging Case Management and Knowledge Bases5 материалов

Lesson 1

Leveraging Case Management and Knowledge Bases - Overview VideoВидеоIntroductionЧтениеCustomer Service Template Native Service OptionЧтениеService Cloud Knowledge SetupЧтениеCustomer Service Experience and Knowledge ManagementЗадание
11Security Authentication, Data Sharing, and Encryption8 материалов

Lesson 1

Security Authentication, Data Sharing, and Encryption - Overview VideoВидеоIntroductionЧтениеSetting Up Authenticated UsersЧтениеUnauthenticated User ConsiderationsЧтениеPractice: Balance Security and UsabilityDIALOGUESetting Up Lightning LockerЧтениеEncrypting Your Data and Protecting Your UsersЧтениеSalesforce Security FundamentalsЗадание
12Monitoring Your Site Salesforce Native Reporting8 материалов

Lesson 1

Monitoring Your Site Salesforce Native Reporting - Overview VideoВидеоIntroductionЧтениеDashboards in Sales or Service CloudЧтениеEinstein Analytics CRMA ConfigurationsЧтениеPractice: Match the Reporting Tool to the Business QuestionDIALOGUEGoogle Analytics and Third-Party Web AnalyticsЧтениеSetting Up Reporting for Your Experience Cloud UsersЧтениеMastering Salesforce Reporting and Data VisibilityЗадание
13Site Launch Maintenance and Moderation7 материалов

Lesson 1

Site Launch Maintenance and Moderation - Overview VideoВидеоIntroductionЧтениеTechnical ReadinessЧтениеExploring Site Moderation and UsersЧтениеPractice: Analyze a Site Launch PlanDIALOGUEUnderstanding Analytics and Adopting Best PracticesЧтениеSite Launch and User Engagement FundamentalsЗадание
14Best Practices and Certification Test Preparation4 материалов

Lesson 1

Best Practices and Certification Test Preparation - Overview VideoВидеоIntroductionЧтениеAnswer KeyЧтениеCertification Test Preparation and Salesforce Best PracticesЗадание