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Orchestrating Experiences: Designing Consistent UX Journeys · LearnSpace
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Orchestrating Experiences: Designing Consistent UX Journeys

Курс от Packt
Начальный≈ 13.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course equips you with the tools to design cohesive, customer-focused experiences across complex systems. It emphasizes collaboration, strategic thinking, and journey mapping to help teams align and drive meaningful change. Learn to create scalable experiences by gaining hands-on experience with real-world examples and structured methods. The course focuses on turning insights into intentional, customer-centric designs. What sets this course apart is its practical approach, blending theory with real-world applications. You’ll gain actionable strategies for improving user experiences across multiple touchpoints. Ideal for service designers, UX practitioners, product leaders, and experience architects, this course requires no prior journey mapping experience but benefits from a basic understanding of design principles. Copyright © 2018 Chris Risdon and Patrick Quattlebaum. All rights reserved. Originally published by Rosenfeld Media, LLC. This course edition is published by Packt Publishing under license from Rosenfeld Media LLC. No part of this material may be reproduced, distributed, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without prior written permission from the author or the publisher.

Навыки, которые вы освоите

Cross-Functional CollaborationExperience DesignUser Experience DesignCustomer experience improvementJourney MappingService DesignDesign ResearchCustomer EngagementStakeholder AnalysisBusiness Systems AnalysisUI/UX StrategyUser ExperienceDependency AnalysisProduct StrategyStrategic PlanningCustomer InsightsBusiness StrategiesUser Interface and User Experience (UI/UX) DesignDesign StrategiesBusiness Strategy

Программа курса

11 модулей · 88 учебных материалов

01Understanding Channels6 материалов

Lesson 1

Course OverviewВидеоUnderstanding Channels - Overview VideoВидеоIntroductionЧтениеChannels Don't Exist in IsolationЧтение

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Packt - Course Instructors

Преподаватель курса

Orchestrating Experiences: Designing Consistent UX Journeys
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 13.4 ч

11 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Корейский, Индонезийский, Испанский, Японский

Часть программы вашего университета
Channels Support the MomentЧтение
Channel Dynamics and Customer ExperienceЗадание
02Pinning Down Touchpoints11 материалов

Lesson 1

Pinning Down Touchpoints - Overview VideoВидеоIntroductionЧтениеA Unifying ApproachЧтениеTouchpoints by MomentЧтениеPractice: Analyze Touchpoints in a Customer JourneyDIALOGUEIdentifying Your TouchpointsЧтениеPhysical StoreЧтениеKeep It LeanЧтениеAgendaЧтениеReview Key ConceptsЧтениеMastering Touchpoint StrategyЗадание
03Exploring Ecosystems9 материалов

Lesson 1

Exploring Ecosystems - Overview VideoВидеоIntroductionЧтениеPlacesЧтениеBoundariesЧтениеPractice: Defining Ecosystem BoundariesDIALOGUEUsing an Ecosystem Map as a ToolЧтениеWorkshop Landscape AlignmentЧтениеCreate Individual MapsЧтениеExploring Organizational and Customer EcosystemsЗадание
04Orienting Around Journeys5 материалов

Lesson 1

Orienting Around Journeys - Overview VideoВидеоIntroductionЧтениеUsing Data to Build and Manage Customer RelationshipsЧтениеFrom Journey to Enterprise StrategyЧтениеCustomer Journey FundamentalsЗадание
05Mapping Experiences9 материалов

Lesson 1

Mapping Experiences - Overview VideoВидеоIntroductionЧтениеDo Your HomeworkЧтениеWhich Methods Get the Best Results?ЧтениеPractice: Designing a Customer Research PlanDIALOGUEIn the Moment and in ContextЧтениеCommunicating What MattersЧтениеCodaЧтениеMastering Experience Mapping FundamentalsЗадание
06Defining Experience Principles6 материалов

Lesson 1

Defining Experience Principles - Overview VideoВидеоIntroductionЧтениеIdentifying Draft PrinciplesЧтениеMake Your Headline Brief but MemorableЧтениеArtifactsЧтениеCrafting Effective Experience PrinciplesЗадание
07Identifying Opportunities11 материалов

Lesson 1

Identifying Opportunities - Overview VideoВидеоIntroductionЧтениеMultiple Possible FuturesЧтениеOptimize the End-to-End ExperienceЧтениеPractice: Frame and Evaluate OpportunitiesDIALOGUEReimagine the ExperienceЧтениеIdentifying OpportunitiesЧтениеCommunicating OpportunitiesЧтениеMaterialsЧтениеCluster Opportunities and Label CategoriesЧтениеStrategies for Identifying and Leveraging OpportunitiesЗадание
08Generating and Evaluating Ideas10 материалов

Lesson 1

Generating and Evaluating Ideas - Overview VideoВидеоIntroductionЧтениеInputs and ConstraintsЧтениеCrafting StoriesЧтениеPractice: Generate and Evaluate Contrasting IdeasDIALOGUEEvaluation and PrioritizationЧтениеFacet Description ExampleЧтениеCodaЧтениеPreparing for the WorkshopЧтениеIdea Development and Evaluation StrategiesЗадание
09Crafting a Tangible Vision10 материалов

Lesson 1

Crafting a Tangible Vision - Overview VideoВидеоIntroductionЧтениеDefining Your VisionЧтениеStories from the FutureЧтениеService BlueprintsЧтениеPractice: Connecting Vision, Stories, and BlueprintsDIALOGUECapability DescriptionsЧтениеDetermining Your Evolutionary PathЧтениеCommunicating Your Evolutionary PathwayЧтениеCrafting a Tangible VisionЗадание
10Designing the Moment4 материалов

Lesson 1

Designing the Moment - Overview VideoВидеоIntroductionЧтениеThe Prototype Value PropositionЧтениеDesigning the Moment: Prototypes and PrinciplesЗадание
11Taking Up The Baton7 материалов

Lesson 1

Taking Up The Baton - Overview VideoВидеоIntroductionЧтениеLearn How Stuff Is MadeЧтениеLean into Your Journey FrameworkЧтениеPractice: From Process Pain Point to Orchestrated ChangeDIALOGUEStart with YouЧтениеSustaining Change and Enhancing CollaborationЗадание