Personal Branding: Stand Out and Succeed

О курсе

In Personal Branding: Stand Out and Succeed, you’ll explore how the branding strategies used by top-brands can inform your own personal brand, one that’s authentically you. Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You’ll reflect on your core values, and translate them into an elevator pitch, brand imagery, and brand story. Taught by world-class faculty from the University of Michigan’s Ross School of Business, this course provides a foundational understanding of how to create and refine your brand to help you achieve your personal and professional goals, regardless of where you are in your career.

Навыки, которые вы освоите

Учитесь у экспертов

Cheri Alexander

Professor of Practice, Management and Operations

Marcus Collins

Clinical Assistant Professor of Business