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Persuade with Data · LearnSpace
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Persuade with Data

Курс от Coursera
Начальный≈ 2.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Data doesn't change minds—persuasive narratives do. In this course, you'll apply your understanding of why evidence-based arguments are the key to stakeholder buy-in for HR initiatives—and how to build them. You'll master the problem-evidence-solution framework, applying it to create a persuasive slide deck that transforms workforce data into a compelling case for action. You'll use industry benchmarks to create urgency, anticipate counterarguments using steel-manning techniques, and leverage AI tools like ChatGPT to draft and refine your arguments—while verifying that every claim matches your actual data. Through realistic role plays, you'll practice defending recommendations to skeptical leadership teams. Through coach dialogues, you'll work through real challenges like causation pushback and source credibility concerns. Designed for HR professionals, analysts, and business partners who want to turn analysis into influence. Basic familiarity with HR metrics helpful. Access to free ChatGPT or Claude recommended.

Навыки, которые вы освоите

Persuasive CommunicationOvercoming ObjectionsData PresentationCorrelation AnalysisData ValidationStakeholder CommunicationsAI IntegrationsArtificial IntelligenceHuman Resource StrategyOral ExpressionHuman ResourcesPrompt Engineering ToolsData LiteracyData StorytellingAI PersonalizationPresentationsInfluencingBenchmarkingPeople Analytics

Программа курса

2 модулей · 15 учебных материалов

01Building the Case: From Data to Persuasive Narrative7 материалов
Welcome: Why Good Data Often Loses to Bad ArgumentsВидеоThe CFO Says 'We Can't Afford This'—Can You Change Her Mind?DIALOGUEData Doesn't Speak for Itself: The Narrative GapВидеоThe Problem-Evidence-Solution Framework: Your Persuasion BlueprintВидео

Учитесь у экспертов

Professionals in the Industry

Преподаватель курса

Ritesh Vajariya

Преподаватель курса

Persuade with Data
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Обучение откроется на Coursera
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Обучение на Coursera

≈ 2.4 ч

2 модулей

Язык: Английский

Часть программы вашего университета
Framing Evidence for Executive AudiencesЧтение
Building Your First Persuasive Slide: Benchmarks That Create UrgencyВидео
The VP Says 'That's Just Correlation—Prove Causation'DIALOGUE
02Strengthening Your Argument Against Objections8 материалов
Anticipating Counterarguments: Steel-Manning ObjectionsВидеоYour Data Is Solid—But the Stakeholder Doesn't Trust Your SourceDIALOGUEHandling 'We Tried That Before' ObjectionsЧтениеThe Complete Workflow: From Data to Defended Slide DeckВидеоDefend Your Recommendation to a Skeptical Leadership TeamDIALOGUEFinal AssessmentЗаданиеYour New Skill: Persuade with DataВидеоCareer Resources: Building Your People Analytics Practice: Resources & Next StepsЧтение