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Курс от IESE Business School
courseraОбщество
Persuasive Communication
Курс от IESE Business SchoolО курсе
Enhance your communication skills and leadership potential with this comprehensive course on Persuasive Communication. Designed for professionals, this course guides you from fundamental concepts to advanced techniques, enabling you to influence and motivate audiences effectively. Across five lectures, explore key strategies, including developing credibility, structuring logical arguments, fostering emotional connections, and mastering the art of storytelling. Apply these techniques in real-world situations through case studies and practical exercises. Learn how to leverage persuasive communication in marketing, sales, and business negotiations.
Навыки, которые вы освоите
Persuasive CommunicationCommunicationEmotional IntelligenceMotivational SkillsPresentationsDriving engagementDrive EngagementProfessional DevelopmentTrustworthinessDeductive ReasoningInfluencingStorytellingSales PresentationsVerbal Communication SkillsBusiness CommunicationPublic SpeakingLeadershipOral ExpressionTarget AudienceSales Presentation
Программа курса
6 модулей · 39 учебных материалов
01Introduction to Communication Skills for Business Presence2 материалов
02Lecture I: Essential Communication Skills for Professional Settings4 материалов
Учитесь у экспертов
Yago De la Cierva
Senior Lecturer de Dirección de Personas en las Organizaciones.
Greg Burke
Lecturer