Plan & Debrief Deals

О курсе

"Plan & Debrief Deals is an intermediate-to-advanced course within the B2B Sales Negotiation: Leveraging AI Professional Certificate. In this course, you will strengthen two critical enterprise negotiation capabilities: structured preparation and disciplined post-deal review. You will learn how to design a negotiation plan that clearly defines your BATNA, stop-price boundaries, conditional trade-offs, and value-add options before entering a negotiation conversation. Using a realistic enterprise renewal scenario, you will create a two-page negotiation brief that translates preparation principles into a practical planning artifact you can defend and explain. You will then analyze a recorded negotiation conversation and evaluate anchoring strength, silence discipline, and concession timing using a structured debrief checklist. Through these applied exercises, you will learn how to protect margin through thoughtful preparation and improve negotiation performance through reflective analysis. By the end of the course, you will have a repeatable approach you can use to prepare for enterprise negotiations and systematically improve your performance after each deal."

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