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Practical AI for Customer Service · LearnSpace
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Practical AI for Customer Service

Курс от Chegg Skills
Начальный≈ 14 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Practical AI for Customer Service prepares learners to apply customer service best practices alongside emerging AI-enabled workplace workflows. Designed for frontline employees, customer support professionals, retail associates, hospitality staff, and anyone in a customer-facing role, this program focuses on improving communication, problem-solving, operational efficiency, and customer engagement in today's evolving service environment. Learners explore how artificial intelligence is transforming customer service through technologies such as chatbots, virtual assistants, natural language processing, workflow automation, and personalized customer interactions. Through real-world scenarios and applied learning activities, learners build confidence using AI tools to support customer communications, streamline service operations, and enhance the overall customer experience while maintaining a human-centered approach. The curriculum emphasizes practical workplace application rather than technical AI development, making it accessible to learners with no prior AI experience. Along the way, learners strengthen essential professional skills including communication, critical thinking, collaboration, and ethical decision-making when working with AI-enabled technologies. By the end of the program, learners will be prepared to confidently use AI to improve customer interactions, increase workplace productivity, and deliver exceptional service across a variety of customer-facing industries.

Навыки, которые вы освоите

Customer experience improvementNatural Language ProcessingCustomer SupportAI PersonalizationArtificial IntelligenceResponsible AICustomer Communications ManagementCommunicationAI literacyOperational EfficiencyWorkflow ManagementOperationsService ImprovementCustomer experience strategy (CX)Customer ServiceData EthicsGuest RelationsProblem SolvingAI EnablementPrompt Engineering

Программа курса

6 модулей · 275 учебных материалов

01Course introduction: Applying AI in customer service4 материалов
Overview: Applying AI in customer serviceЧтениеWelcomeЧтениеSummary of the modulesЧтениеKey takeawaysЧтение
02Effective human-machine interaction64 материалов

Effective human-machine interaction

Учитесь у экспертов

Barry Finder

VP of Operations

Practical AI for Customer Service
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 14 ч

6 модулей

Язык: Английский

Часть программы вашего университета
Effective human-machine interactionЧтение
Summary of module overviewЧтение
Summary of module learning objectivesЧтение
Key takeawaysЧтение

Context awareness

Context awarenessЧтениеKey termsЧтениеIntroductionЧтениеAI in modern customer serviceЧтениеEffective HMI and context awarenessЧтениеKnowledge check: Context awarenessЗаданиеContext awareness: Real-world examplesЧтениеKnowledge check: Context awarenessЗаданиеReflectЧтениеContext awarenessЧтениеMethods for system improvementЧтениеApplying context awareness in customer interactionsЧтениеKnowledge check: Context awarenessЗаданиеKey takeawaysЧтение

Collaboration and shared control

Collaboration and shared controlЧтениеOverviewЧтениеRecognizing collaborative AI in customer serviceЧтениеKnowledge check: CollaborationЗаданиеSentiment analysisЧтениеReal-world example: Chatbot collaborationЧтениеKnowledge check: Sentiment analysisЗаданиеNavigating shared control scenariosЧтениеHow human agents and AI collaborateЧтениеKnowledge check: Sentiment analysisЗаданиеReflectЧтениеCollaborative AI in e-commerce supportЧтениеSentiment analysis in social media customer careЧтениеShared control in healthcare AIЧтениеVirtual assistant for travel planningЧтениеFinancial advisory collaborationЧтениеKnowledge check: Key strengthsЗаданиеKey takeawaysЧтение

Feedback and transparency

Feedback and transparencyЧтениеKey termsЧтениеWhy feedback matters for AI performanceЧтениеKnowledge check: FeedbackЗаданиеThe significance of feedback in improving AI performanceЧтениеKnowledge check: FeedbackЗаданиеEthical considerations linked to feedback utilization in AIЧтениеKnowledge check: Feedback and transparencyЗаданиеReal-life examples of feedback's impact on AI performanceЧтениеKnowledge check: Spam filtersЗаданиеKey takeawaysЧтение

Error handling and recovery

Error handling and recoveryЧтениеKey termЧтениеThe significance of error handling and recoveryЧтениеCommon types of AI errorsЧтениеCommon types of AI errorsЧтениеKnowledge check: Error handling and recoveryЗаданиеError recovery and handlingЧтениеAI for error handling and recoveryЧтениеKnowledge check: Error messageЗаданиеKey takeawaysЧтение

Summary and assessment: Effective human-machine interaction

Summary and assessment: Effective human-machine interactionЧтениеConclusionЧтениеSummaryЧтениеLeading the future of HMIЧтениеAssessmentЧтениеAssessment: Effective HMIЗаданиеKey takeawaysЧтение
03Enhanced customer experience60 материалов

Overview: Enhanced customer experience

Overview: Enhanced customer experienceЧтениеWelcomeЧтениеSummary of the moduleЧтениеKey takeawaysЧтение

Intelligent virtual assistants and chatbots

Intelligent virtual assistants and chatbotsЧтениеKey termsЧтениеKnowledge check: Define intelligent virtual assistant (IVA)ЗаданиеIntroductionЧтениеUnderstanding IVAsЧтениеKnowledge check: Define intelligent virtual assistantЗаданиеExploring chatbotsЧтениеKnowledge check: IVAs and chatbotsЗаданиеReal-world example of chatbotsЧтениеRead: Artificial intelligenceЧтениеKnowledge check: IVAs and chatbotsЗаданиеKey takeawaysЧтение

A unified experience

A unified experienceЧтениеKey termsЧтениеIntroductionЧтениеKnowledge check: A unified experienceЗаданиеConsider this scenarioЧтениеEnhancing customer journey maps with AIЧтениеBuilding customer loyalty

Smart routing and triage

Smart routing and triageЧтениеKey termsЧтениеWhy smart routing and triage mattersЧтениеSmart routingЧтениеWhat happens in smart routing?ЧтениеKnowledge check: Smart routing and triageЗаданиеCustomer service in a telecommunications company

Continuous learning and improvement

Continuous learning and improvementЧтениеKey termsЧтениеWhy smart routing and triage mattersЧтениеStaying abreast of evolving AIЧтениеKeeping up with technological changesЧтениеKnowledge check: Continuous learning and improvementЗадание

Summary and assessment: Enhanced customer experience

Summary and assessment: Enhanced customer experienceЧтениеConclusionЧтениеRecap of the lessonsЧтениеAssessmentЧтениеKnowledge check: Enhanced customer experienceЗаданиеKey takeawaysЧтение
04Natural language processing (NLP) in customer service63 материалов

Overview: Natural language processing (NLP) in customer service

Overview: Natural language processing in customer serviceЧтениеWelcomeЧтениеModule summaryЧтениеKey takeawaysЧтение

NLP fundamentals

NLP fundamentalsЧтениеKey termsЧтениеWhat is NLP?ЧтениеCore components of NLPЧтениеKnowledge check: NLP fundamentalsЗаданиеExplore NLP in a customer service environmentЧтениеNLP in a customer service environmentЧтениеKnowledge check: NLP fundamentalsЗаданиеNext stepsЧтениеKey takeawaysЧтение

Sentiment analysis

Sentiment analysisЧтениеWhat is sentiment analysis?ЧтениеImagine a scenarioЧтениеHow sentiment analysis works?ЧтениеTechniques for sentiment analysisЧтениеApplications of sentiment analysisЧтениеReal-world examples

Language generation and multilingual support

Language generation and multilingual supportЧтениеMultilingual support with NLPЧтениеReal-world exampleЧтениеKnowledge check: Language generation and multilingual supportЗаданиеLanguage detection and translationЧтениеScenarioЧтение

Contextual and situational awareness

Contextual and situational awarenessЧтениеKey termsЧтениеThe essence of contextЧтениеNLP and contextual understandingЧтениеNatural language processing (NLP)ЧтениеBenefits of NLPЧтениеTechniques for contextual analysis

Ethical considerations in NLP

Ethical considerations in natural language processing (NLP)ЧтениеUnderstanding NLP in customer serviceЧтениеEthical considerations of NLPЧтениеBias and fairnessЧтениеAccountabilityЧтениеKnowledge check: Ethical considerations in NLPЗадание

Summary and assessment: Natural language processing (NLP) in customer service

Summary and assessment: Natural language processing in customer serviceЧтениеRecap of the lessonsЧтениеAssessment overviewЧтениеKnowledge check: NLP in customer serviceЗаданиеKey takeawaysЧтение
05Natural language understanding (NLU) in customer service76 материалов

Overview: Natural language understanding (NLU) in customer service

Overview: Natural language understanding (NLU) in customer serviceЧтениеIntroductionЧтениеModule summaryЧтениеKey takeawaysЧтение

Introduction to NLU

Introduction to NLUЧтениеKey termsЧтениеWhat is NLU?ЧтениеThe role of NLU in customer serviceЧтениеKnowledge check: The role of NLUЗаданиеImportance of NLU in customer serviceЧтениеKnowledge check: Reducing customer wait timesЗаданиеAdditional resourceЧтениеDescribe a typical NLU customer service workflowЧтениеKnowledge check: Introduction to NLUЗаданиеKey takeawaysЧтение

NLU - Part II

NLU - Part IIЧтениеRecap of the previous lessonЧтениеUnderstanding NLUЧтениеKnowledge check: Define NLUЗаданиеApplications of NLU in customer serviceЧтениеChallenges and solutionsЧтениеKnowledge check: NLU and customer service tools

Contextual awareness and dialog management

Contextual awareness and dialog managementЧтениеKey termsЧтениеIntroductionЧтениеRecognizing contextual distinctionЧтениеKnowledge check: Recognizing contextual distinction in AIЗаданиеEffective dialog management strategiesЧтение

Computer vision

Computer visionЧтениеKey termsЧтениеWhat is computer vision?ЧтениеImage interpretation and descriptionЧтениеKnowledge check: The purpose of CNN in image interpretationЗаданиеUnlocking image contextЧтениеEnhancing image interpretation with text

Unraveling vague request queries

Unraveling vague request queriesЧтениеKey termsЧтениеUnderstanding vague request queriesЧтениеKnowledge check: Vague request queriesЗаданиеStrategies for handling vague request queriesЧтениеKnowledge check: Contextual responsesЗадание

Evaluation and continuous improvement

Evaluation and continuous improvementЧтениеKey termsЧтениеIdentifying NLU modelsЧтениеUnderstanding metrics for NLU modelsЧтениеKnowledge check: NLU model metricsЗаданиеContinuous improvement strategiesЧтение

Summary and assessment: Natural language understanding (NLU) in customer service

Summary and assessment: NLU in customer serviceЧтениеRecap of the lessonsЧтениеPractical skills and knowledge in NLP techniquesЧтениеAssessment overviewЧтениеKnowledge check: Significance of NLU in customer serviceЗаданиеKey takeawaysЧтение
06Course wrap-up: Applying AI in customer service8 материалов

Summary: Applying AI in customer service

Summary: Applying AI in customer serviceЧтениеThe AI customer service blueprintЧтениеThe catalyst of innovationЧтениеKey takeawaysЧтение

Assessment: Applying AI in customer service

Assessment: Applying AI in customer serviceЧтениеAssessment overviewЧтениеKnowledge check: Applying AI in customer serviceЗаданиеKey takeawaysЧтение
Чтение
Online bookstore recommendationЧтение
Knowledge check: A unified experienceЗадание
Building a customer service chatbotЧтение
Tailoring customer interactionsЧтение
Knowledge check: A unified experienceЗадание
Key takeawaysЧтение
Чтение
TriageЧтение
Benefits of triageЧтение
Triage algorithmsЧтение
Knowledge check: Define smart routingЗадание
AI-assisted smart routing and triageЧтение
Knowledge check: Smart routing and triageЗадание
Key takeawaysЧтение
Change in customer service protocolЧтение
Continuous learning and improvementЧтение
The value of active involvementЧтение
Knowledge check: Continuous learning and improvementЗадание
Key takeawaysЧтение
Чтение
Key takeawaysЧтение
Language generation techniquesЧтение
Knowledge check: Language generation and multilingual supportЗадание
Enhancing customer experienceЧтение
Language generation and multilingual supportЧтение
Knowledge check: Language generation and multilingual supportЗадание
Key takeawaysЧтение
Чтение
Real-time situational awarenessЧтение
Identifying language generation techniquesЧтение
Key takeawaysЧтение
Recognizing biasЧтение
Mitigating biasЧтение
Knowledge check: Ethical considerations in NLPЗадание
Privacy and transparencyЧтение
Best practices for privacy and transparencyЧтение
Knowledge check: Ethical considerations in NLPЗадание
The business value of ethical NLPЧтение
Key takeawaysЧтение
Задание
Understanding NLUЧтение
Additional resourceЧтение
Knowledge check: Sentiment analysisЗадание
Key takeawaysЧтение
Knowledge check: Dialog management strategiesЗадание
Real-world exampleЧтение
Additional resourceЧтение
Knowledge check: Contextual awareness Задание
Key takeawaysЧтение
Чтение
Knowledge check: Image annotation and AIЗадание
Visual AI in customer serviceЧтение
Additional resourceЧтение
Computer visionЧтение
Knowledge check: Extracting text from signs or documentsЗадание
Key takeawaysЧтение
Real-world exampleЧтение
Unraveling vague requests and queriesЧтение
Knowledge check: Dealing with vague request queriesЗадание
Key takeawaysЧтение
NLU and continuous improvementЧтение
Additional resourceЧтение
Knowledge check: Types of NLU modelsЗадание
Key takeawaysЧтение