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Press Coverage, Publicity And Public Relations · LearnSpace
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Press Coverage, Publicity And Public Relations

Курс от Alex Genadinik
Уровень не указан≈ 1.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

START GETTING PUBLICITY WITHIN THE FIRST WEEK OF GETTING THIS COURSE - THESE STRATEGIES WORK! Recently updated to include more lectures:  How to write better headlines that increase click-through rates 10 actionable strategies to get press coverage as early as this week Press release example and template Case study of how one of my clients got millions of website visitors from publicity  OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS PUBLIC RELATIONS COURSE  INSTRUCTOR BACKGROUND I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide creating 6- and 7-figure businesses in the process, and I would love to help you. MAIN STRATEGIES IN THE COURSE Learn Actionable strategies to get publicity you can begin implementing on day one. This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities.  The first part of the course gives you actionable strategies to get publicity and to position your business to naturally get more PR exposure by being more exciting. I share many advanced tactics for generating publicity and press coverage for your business.    In the second part of the course I show you practical tips for how to get publicity in various types of media, and how to pitch journalists, radio show hosts and podcasters to get them to invite you on their shows. In the third part of the course, I interview my client who has gone on to use the publicity strategies I taught him to get publicity and exposure to millions of people! In addition to the course lectures, you get my help and advice! You can start discussions and message me with private questions about your publicity or public relations questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.  RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course.  Invest in your future. Enroll now.

Навыки, которые вы освоите

Case StudiesMarketing and Public RelationsMedia RelationsBrand AwarenessProduct PromotionEarned MediaStorytellingPromotional StrategiesProfessional NetworkingCopywritingPress ReleasesPublic RelationsMedia Strategy

Программа курса

3 модулей · 16 учебных материалов

01Course introduction: Watch this first to understand what you get from the course3 материалов
Publicity course welcome and what to expect from the courseВидеоDifference between publicity, direct sales, and brandingВидео10 ways to make your business immediately more newsworthyВидео
02Getting publicity9 материалов
WORKSHEET, EXAMPLE & EXERCISE: How to make your business an attractive storyВидео

Учитесь у экспертов

Alex Genadinik

Преподаватель курса

Press Coverage, Publicity And Public Relations
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 1.5 ч

3 модулей

Язык: Английский

Часть программы вашего университета
Example of a plumber who got publicity by being uniqueВидео
REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote youВидео
How to use your blog to get publicity and position yourself as an authorityВидео
How to get noteworthy guests on your showВидео
How publicity will help your SEO and to get your site to rank in GoogleВидео
How to use publicity stunts to get publicityВидео
WORKSHEET: Publicity stunts for your businessВидео
Hashtags to get publicityВидео
03Additional publicity methods4 материалов
What is a publicist and how does a publicist workВидеоWhen to hire a publicity or PR companyВидеоStrategy for hiring freelancers to help you with publicity & what doesn't workВидеоCourse testЗадание