Product Development and Services Marketing

О курсе

Learn to lead the marketing function at the very heart of business: product management. This course explores the crucial role of product managers in creating and launching new products, developing brand strategy, and managing the entire product lifecycle in response to ever-changing markets. By the end of this course, you will be able to apply these strategic skills to successfully guide a product or service from its initial concept to long-term market success.

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Pearson

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