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Product Management: Developing and Delivering a New Product · LearnSpace
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courseraIT и технологии

Product Management: Developing and Delivering a New Product

Курс от SkillUp
Начальный≈ 20.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In this course you will be introduced to the steps required to effectively develop and launch a new product. These are important phases of the product management lifecycle and generally consume majority of the product manager's time. The course highlights how resources are assigned to design, create, and test the new product. The course also walks you through best practices to ensure a smooth transition from product development to product launch and delivery. Then, once the lifecycle of the product has come to an end, you will learn about how the Product Manager oversees retirement processes for the product. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge throughout. Also, you will put what you have learned to the test in a series of practical exercises that culminates in a final project allowing you to demonstrate real-word product management expertise. This course is suitable for anyone who aspires to apply for product management jobs. It requires no prior experience or knowledge of product management.

Навыки, которые вы освоите

Product Lifecycle ManagementProduct ManagementProduct TestingProject Management Life CycleProduct DevelopmentStakeholder ManagementCommercializationTeam BuildingMarket ResearchProduct PlanningMarket AnalysisProduct RequirementsTeam ManagementCompetitive AnalysisStakeholder EngagementStakeholder AnalysisNew Product DevelopmentProduct DesignStakeholder Communications

Программа курса

5 модулей · 103 учебных материалов

01The Product Develop Phase27 материалов

Welcome

Course IntroductionВидеоCourse Syllabus and PrerequisitesЧтениеHow to Make the Most from this CoursePLUGIN

Product Develop Phase Activities Part I

Summarize Critical Develop Phase Activities Видео

Учитесь у экспертов

SkillUp

Преподаватель курса

Daniel C. Yeomans

Project Management Subject Matter Expert

Product Management: Developing and Delivering a New Product
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Обучение на Coursera

≈ 20.5 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Reading: The Develop Phase RACI PLUGIN
Your Team's Approach to Product Development: Making It RealDIALOGUE
Expert Viewpoints: Product DevelopmentВидео
Product ImplementationВидео
Product Requirements Refinement and Verification Видео
Expert Viewpoints: Managing Product ChangeВидео
Product Development Analysis: Investigating the Stay Cool LLC CaseЗадание
Lesson 1 Practice Quiz: Product Develop Phase Activities Part 1Задание
Navigating a Scope Change Request During the Develop PhaseDIALOGUE

Product Develop Phase Activities Part II

Market Validation: Beta Testing and Its BenefitsВидеоReading:  Beta Planning QuestionsPLUGINExpert Viewpoints: Beta PlanningВидеоBeta Testing Excellence: Strategic Analysis and Process OptimizationDIALOGUEReading: Usability Testing PLUGINLaunch Planning Activities ВидеоExpert Viewpoints: Effective Launch PlanningВидеоReading: Exiting the Develop Phase PLUGINHands-on Lab: Launch Planning EvaluationPLUGINLaunch Planning Strategy Session: From Consultation to ActionDIALOGUELesson 2 Practice Quiz: Product Develop Phase Activities Part IIЗадание

Module 1 Summary and Assessment

Module 1 Summary: The Product Develop PhaseЧтениеModule 1 Glossary: The Product Development PhasePLUGINModule 1 Graded Quiz: The Product Develop PhaseЗадание
02The Product Qualify Phase23 материалов

Introduction to the Qualify Phase

Qualify Phase Overview ВидеоReading: The Qualify Phase RACI PLUGINTransition from Product Development to Product LaunchОбсуждениеExpert Viewpoints: Transitioning to Product LaunchВидеоReading: Beta Testing Goals, Benefits, and the Role of UXPLUGINReading: Beta Testing ChecklistPLUGINHands-on Lab: Analyze the Beta Test PLUGINExpert Viewpoints: The Beta TestВидеоLesson 1 Practice Quiz: Introduction to the Qualify PhaseЗадание

Launch Preparation and the Launch Readiness Assessment

Launch Preparation Activities ВидеоReading: Manufacturing and Operations Launch Preparation PLUGINNew Product Launch PreparationОбсуждениеSales and Channel Launch Preparation ВидеоExpert Viewpoints: Sales Channel SupportВидеоReading: Customer Support Launch Preparation PLUGIN

Module 2 Summary and Assessment

Module 2 Summary: The Product Qualify PhaseЧтениеModule 2 Glossary: The Product Qualify PhasePLUGINModule 2 Graded Quiz: The Product Qualify PhaseЗаданиеGetting Started: The Product Qualify Phase Check-InDIALOGUE
03The Launch and Deliver Phases27 материалов

Launch Phase:  Take the Product to Market

Launch Phase Overview ВидеоReading: The Launch Phase RACI PLUGINExpert Viewpoints: The LaunchВидеоProduct Launch PhaseОбсуждениеProduct Launch Activities ВидеоReading: Critical Launch Activities Synopsis PLUGINProduct Post-Launch Activities ВидеоExpert Viewpoints: Launch SupportВидеоHands-on Lab: Product Launch Planning Retrospective PLUGINLesson 1 Practice Quiz: Take the Product to MarketЗадание

The Deliver Phase

Deliver Phase Overview ВидеоReading: The Deliver Phase RACI PLUGINReading: Product Lifecycle Intersect PLUGINReading: The Product Lifecycle PLUGINProduct Lifecycle ОбсуждениеReading: The Growth Stage PLUGINExpert Viewpoints:  The Growth Stage

Module 3 Summary and Assessment 

Module 3 Summary: The Launch and Deliver PhasesЧтениеModule 3 Glossary: The Launch and Deliver PhasesPLUGINModule 3 Graded Quiz: The Launch and Deliver PhasesЗаданиеSetting Your Launch and Deliver Phases Learning ExpectationsDIALOGUE
04The Product Retire Phase and Next Steps 21 материалов

Product Retirement Phase Introduction  

Introduce the Retire Phase of Product Management LifecycleВидеоReading: The Retire Phase RACI PLUGINReasons to Retire a Product ВидеоExpert Viewpoints: Product RetirementВидеоProduct RetirementОбсуждениеThe End of Life (EOL) Plan ВидеоEOL Plan Success factors ВидеоHands-on Lab: Product EOL ScenariosPLUGINLesson 1 Practice Quiz: Product Retirement Phase IntroductionЗаданиеProduct Retirement Phase and End-of-Life (EOL) Planning in Product ManagementDIALOGUE

External and Internal EOL Plan Considerations

Reading: EOL Planning Checklist PLUGINEOL Planning ChecklistОбсуждениеExternal Areas of Impact ВидеоInternal Areas of Impact ВидеоReading: Planning Next Steps PLUGINHands-on Lab: Product EOL Requirements PLUGIN

Module 4 Summary and Assessment

Module 4 Summary: The Product Retire Phase and Next Steps ЧтениеModule 4 Glossary: The Product Retire Phase and Next Steps PLUGINModule 4 Graded Quiz: The Product Retire Phase and Next StepsЗадание
05Course Summary and Final Assessment5 материалов

Final Project and Final Exam

Reading: Final Project Overview PLUGINCapstone Project: Product Lifecycle Planning for LWT LLCЗаданиеFinal Graded Exam Задание

Course Wrap up

Congratulations and Next StepsЧтениеThanks from the Course TeamЧтение
Expert Viewpoints: Marketing ReadinessВидео
Reading: The Launch Decision PLUGIN
Hands-on Lab: Assess Launch Readiness PLUGIN
Lesson 2 Practice Quiz: Launch Preparation and the Launch Readiness AssessmentЗадание
Видео
Reading: The Maturity Stage PLUGIN
Reading:  Support and Maintenance PLUGIN
Expert Viewpoints: Customer InterfaceВидео
The Decline Stage Видео
Hands-on Lab: Analyze Some Common ProductsPLUGIN
Lesson 2 Practice Quiz: The Deliver PhaseЗадание
Expert Viewpoints: Product Management as a CareerВидео
Lesson 2 Practice Quiz: External and Internal EOL Plan ConsiderationsЗадание