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The Theory of the Firm

Курс от University of Illinois Urbana-Champaign
Начальный≈ 8.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In this course, we will begin covering the theory of the firm. Economists call this "The Economics of the Lemonade Stand." And that title makes perfect sense, since the concepts we cover can be used by anyone, from someone owning a lemonade stand, to a car manufacturing company, to a hair salon, to a burrito stand, etc. We will continue our discussion of the firm by focusing on those firms working in a perfectly competitive (or competitive) environment. Also, why is it that when you fly, the person sitting next to you in the plane probably paid a different price for the ticket than what you paid for it? And why does Starbucks charge so much for its coffee even though you can buy coffee at Dunkin’ Donuts for almost half of that price? We will finish our discussion of the firm by focusing on cases that should be more familiar to you than the perfect competition examples we have been using.

Навыки, которые вы освоите

EconomicsBusiness EconomicsConsumer BehaviourBusinessSupply And DemandBusiness OperationsDecision MakingMarket AnalysisOperationsMarket DynamicsRevenue ManagementBusiness StrategyEntrepreneurshipCompetitive Analysis

Программа курса

3 модулей · 38 учебных материалов

01Production and Costs12 материалов

Lesson 1: Introduction

Week 5 OverviewЧтение1.1. Introduction to ProductionВидео

Lesson 2: The Production Process

2.1. Demonstration: The Production of Tennis BallsВидео2.2. The Production Process at a GlanceВидео

Учитесь у экспертов

Dr. José J. Vázquez-Cognet

Clinical Professor

The Theory of the Firm
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Обучение на Coursera

≈ 8.9 ч

3 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Европейский португальский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

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2.3. A Numerical Example: Cooks in the KitchenВидео

Lesson 3: Introducing Costs

3.1. Fixed, Variable, and Total CostsВидео3.2. Marginal CostsВидео3.3. Cost CurvesВидео

Lesson 4: Conclusion to Production

4.1. Back to Black DogВидео4.2. ApplicationsВидео

Week 1 Activities

Week 5 Discussion QuestionsОбсуждениеWeek 5 QuizЗадание
02Competitive Output13 материалов

Lesson 1: Introduction

Week 6 OverviewЧтение1.1. Introduction to Competitive OutputВидео

Lesson 2: Profit Maximization

2.1. The Maximizing Profit AssumptionВидео2.2. The Profit EquationВидео2.3. The Profit Maximizing RuleВидео

Lesson 3: Different Market Structures

3.1. Perfect CompetitionВидео

Lesson 4: Competitive Output

4.1. The Short-run DecisionВидео4.2. Long-run Competitive OutputВидео4.3. Using the Long-run Equilibrium ModelВидео4.4. The Long-run Supply CurveВидео

Lesson 5: Conclusion

5.1. Conclusion to Competitive OutputВидео

Week 2 Activities

Week 6 Discussion QuestionsОбсуждениеWeek 6 QuizЗадание
03Firms with Market Power13 материалов

Lesson 1: Introduction

Week 7 OverviewЧтение1.1. Pricing with Market Power: An IntroductionВидео

Lesson 2: Market Structures

2.1. Market Structures With Pricing PowerВидео2.2. Sources of Market PowerВидео

Lesson 3: Output for Firms with Market Power

3.1. When Marginal Revenue is Less than PriceВидео3.2. Marginal Revenue and the Price Elasticity of DemandВидео

Lesson 4: Price Strategies

4.1. Perfect Price DiscriminationВидео4.2. Imperfect Price DiscriminationВидео4.3. Other Pricing StrategiesВидео

Lesson 5: The Social Cost of Market Power

5.1. The Social Cost of Market PowerВидео

Lesson 6: Conclusion

6.1. Pricing with Market Power: ConclusionВидео

Week 3 Activities

Week 7 Discussion QuestionsОбсуждениеWeek 7 QuizЗадание