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Promoting Yourself at Work: Branding & Networking · LearnSpace
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Promoting Yourself at Work: Branding & Networking

Курс от PracticalGrowth
Начальный≈ 18.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course will help you build a practical, sustainable system for professional visibility without feeling fake, pushy, or overly self-promotional. You’ll learn how to maintain real relationships, reach out with confidence, conduct informational interviews that create value, and identify mentors and sponsors who can support your growth. You’ll also learn how to show your work through content, case stories, internal talks, and everyday communication habits that strengthen your reputation over time. What makes this course unique is its grounded, non-gross approach to personal branding and networking. Instead of treating visibility like self-promotion for its own sake, the course shows how relationship-building, generosity, credibility, and consistency work together. It gives you practical systems you can actually use: relationship pipelines, lightweight CRM habits, outreach cadences, content strategies, and a personal visibility plan that fits real life. Whether you want to grow inside your current company or create more external career opportunities, this course will help you become more visible, more trusted, and more top of mind in a way that feels authentic.

Навыки, которые вы освоите

Professional NetworkingRelationship ManagementMentorshipBrandingContent StrategySales PipelinesWeb PresenceBrand StrategyBrand AwarenessContent CreationProfessional DevelopmentRelationship BuildingTrustworthinessInterviewing SkillsCommunication StrategiesSelf-AwarenessRapport BuildingValue Propositions

Программа курса

4 модулей · 51 учебных материалов

01Rethinking Networking: Relationship Pipelines & Value Exchange15 материалов

Networking as Relationship Pipelines (Warm, Dormant, New)

Networking as Relationship Pipelines (Warm, Dormant, New)ВидеоWhy Relationship Depth Beats Contact VolumeЧтениеWorksheet: Relationship Pipeline MapperЧтениеGoing deeper into relationship pipelines and networking that lastsЧтение

Учитесь у экспертов

Evan Kimbrell

Преподаватель курса

Promoting Yourself at Work: Branding & Networking
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Обучение на Coursera

≈ 18.5 ч

4 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета

Giver Mindset & Value Exchanges

Giver Mindset & Value ExchangesВидео
Example Pack: 20 Small Professional Gestures That Create Real ValueЧтение
15 Non-Awkward Ways to Offer ValueЧтение
Making networking feel generous, useful, and sustainableЧтение

Lightweight CRM Habits

Lightweight CRM HabitsВидеоExample Pack: 15 Great CRM EntriesЧтениеWeekly Relationship Review ChecklistЧтениеGoing deeper on building a lightweight personal CRMЧтение

Module 1 Knowledge Check

Module 1 Knowledge CheckЗадание

Role play

Giver Mindset in Action: Offering Value and Setting BoundariesDIALOGUE

Module 1 Assignment

Build Your Relationship Pipeline: Mira’s Network Mapping ScenarioЗадание
02Outreach, Informational Interviews & Mentor/Sponsor Maps12 материалов

Outreach Cadences That Don’t Feel Awkward

Outreach Cadences That Don’t Feel AwkwardВидеоWeak Outreach vs Strong OutreachЧтениеPractical guides for outreach that feels natural, specific, and easy to answerЧтение

Informational Interviews that Don’t Waste People’s Time

Informational Interviews that Don’t Waste People’s TimeВидеоWorksheet: Informational Interview Prep BuilderЧтениеSharpening your approach to informational interviewsЧтение

Mentor & Sponsor Mapping

Mentor & Sponsor MappingВидеоExamples List: Mentor Behavior vs Sponsor BehaviorЧтениеMapping mentors and sponsors for real career momentumЧтение

Module 2 Knowledge Check

Module 2 Knowledge CheckЗадание

Role play

Informational Interview Practice: Asking Better Questions and Building RapportDIALOGUE

Module 2 Assignment

Applying Outreach, Informational Interviews, and Mentor/Sponsor MappingЗадание
03Showing Your Work: Content, Cases & Public Presence12 материалов

Content Strategy for Career Visibility (LinkedIn, Slack, Communities)

Content Strategy for Career Visibility (LinkedIn, Slack, Communities)ВидеоExamples List: One Work Insight, Three Different PostsЧтениеTurning everyday updates into a visibility strategyЧтение

Portfolio Pieces & Case Stories from Everyday Work

Portfolio Pieces & Case Stories from Everyday WorkВидеоWhat Makes a Work Example Credible, Not Just ImpressiveЧтениеStrengthening your case stories and work portfolioЧтение

Public Speaking, Panels & Internal Visibility

Public Speaking, Panels & Internal VisibilityВидеоExamples List: Weak Speaking Topics vs Strong Speaking TopicsЧтениеExtending your visibility through talks, panels, and internal knowledge-sharingЧтение

Module 3 Knowledge Check

Module 3 Knowledge CheckЗадание

Role play

Internal Visibility Through Speaking: Pitching a Useful Brown-Bag SessionDIALOGUE

Module 3 Assignment

Show Your Work: Content, Case Stories, and Internal VisibilityЗадание
04Ethical Self-Promotion & Long-Term Reputation Building12 материалов

Ethical Self-Promotion (Signal, Don’t Brag)

Ethical Self-Promotion (Signal, Don’t Brag)ВидеоWorksheet: Ethical Self-Promotion Message BuilderЧтениеPracticing self-promotion with accuracy, generosity, and trustЧтение

Integrating Branding into Daily Work

Integrating Branding into Daily WorkВидеоExamples List: Ordinary Work Behaviors → Stronger Brand SignalsЧтениеMaking your day-to-day work reinforce your brandЧтение

Your Personal Visibility System (Putting It All Together)

Your Personal Visibility System (Putting It All Together)ВидеоWhy Visibility Systems Fail (and How to Make Them Stick)ЧтениеBuilding a visibility rhythm you can actually sustainЧтение

Module 4 Knowledge Check

Module 4 Knowledge CheckЗадание

Role play

Ethical Self-Promotion: Explaining Your Impact with Clarity and CredibilityDIALOGUE

Module 4 Assignment

Build Your Ethical Visibility PlanЗадание