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Promotional Materials Every Musician Needs · LearnSpace
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courseraИскусство

Promotional Materials Every Musician Needs

Курс от University of Colorado Boulder
Средний≈ 10.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd. In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image. From artist bios and captivating headshots to polished resumes/CVs, persuasive cover letters, attractive websites, and engaging promotional videos, this course will walk you through the promotional materials you need to establish a strong and professional presence in the music industry. By mastering the art of creating compelling promotional materials, you can effectively showcase your talent, convey your unique brand identity, and leave a lasting impression on your target audience. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

Навыки, которые вы освоите

Business WritingBrandingTarget AudienceCopywritingPromotional MaterialsProduct PromotionPromotional StrategiesMarketing MaterialsVideo ProductionBrand ManagementMusicWritingContent CreationLayout DesignPhoto/Video Production and TechnologyPhotographyWeb PresenceDesign Elements And PrinciplesVideography

Программа курса

3 модулей · 26 учебных материалов

01Resumes and CVs11 материалов

Introductory Materials

Course Updates and Accessibility SupportЧтениеWelcome Musicians!ЧтениеAssignments and Honors TrackЧтениеMeet Your Peers!Обсуждение

Учитесь у экспертов

Jeffrey Nytch

Director of the Entrepreneurship Center for Music

Promotional Materials Every Musician Needs
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Обучение на Coursera

≈ 10.9 ч

3 модулей

Язык: Английский

Часть программы вашего университета
General Discussion BoardОбсуждение

Resumes and CVs I: Types & Purposes

Resumes and CVs I: Types & PurposesВидеоAngela Beeching, "12 ways to fine-tune your CV"ЧтениеTransferrable SkillsОбсуждение

Resumes and CVs II: Formatting

Resumes and CVs II: FormattingВидеоResumes and CVsЗадание

Create a Musical Resume or CV (optional assignment)

Musical Resume/CV ActivityВзаимная проверка
02Bios and Cover Letters7 материалов

Your Prose Bio

Your Prose BioВидеоHarris, "Butt heads with the artist bio"ЧтениеMusician BiosОбсуждение

Cover Letters

Cover LettersВидеоBaer, "Here is the incredible cover letter Leonardo Da Vinci wrote in the 1480s"ЧтениеCover Letters and BiosЗадание

Write Your Biography and Cover Letter (optional assignment)

Musical Biography or Cover Letter Взаимная проверка
03Promotional Images, Demo Videos, and Websites8 материалов

Essential Content

Essential ContentВидеоBrown, "10 pieces of essential content"Чтение

Visual Materials I: What Makes a Good Headshot?

Visual Materials I: What makes a good headshot?Видео

Visual Materials II: What Makes a Good Promo Video?

Visual Materials II: What makes a good promo video?Видео

Visual Materials III: What Makes a Good Website?

Visual Materials III: What makes a good website?ВидеоWebsite CritiqueОбсуждениеImages, Demos, and WebsitesЗадание

Create a Headshot, Storyboard or Website Mockup (optional assignment)

Headshot, Storyboard or Website Mockup ActivityВзаимная проверка