Mastering Prompting Skills for Social Media Marketing

О курсе

Generative AI tools are rapidly changing how social media marketers create content, generate ideas, and analyze audiences. But to get high-quality results from AI tools, marketers need to know how to write effective prompts. In this course, you’ll learn practical prompting techniques that help you get more useful and relevant outputs from generative AI tools. You’ll explore how AI is transforming social media marketing and identify the tasks where strong prompting can create the most value. You’ll learn the key components of effective prompts and practice applying frameworks such as the CCC framework to improve prompt clarity and results. Through real marketing examples, you’ll use prompts to support tasks like content ideation, caption writing, visual generation, and audience insight discovery. You’ll also learn how to evaluate and refine AI outputs through an iterative process. By the end of the course, you’ll be able to design effective prompts and integrate AI tools into your daily social media marketing workflow to work more efficiently and creatively.

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Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management