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Providing Legendary Customer Service · LearnSpace
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Providing Legendary Customer Service

Курс от Madecraft
Средний≈ 6.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

You'll build a customer service strategy anchored in five pillars, simplicity, ease, consistency, transparency, and fairness, the foundation for turning customer service from a cost most organizations tolerate into a differentiator few of them actually build. You'll apply a five-part engagement framework to strengthen loyalty in the moment, and personalize your approach using customer personas and quality measurements that fit your organization. You'll strengthen how you lead and invest in your team through servant leadership, recruiting for resilience, and structured coaching, and you'll reposition your organization's reputation, retention strategy, and customer data as sources of measurable business value rather than a cost to manage. By the end, you'll be able to build a customer service strategy that ties directly to your organization's KPIs and turns your service team from a cost center into a measurable differentiator.

Навыки, которые вы освоите

Customer ServiceService DesignCustomer Data ManagementCustomer RetentionCustomer experience improvementCustomer EngagementKey Performance Indicators (KPIs)Journey MappingStaff ManagementLeadership DevelopmentBrand LoyaltyCustomer Relationship BuildingTeam Performance ManagementCustomer Relationship ManagementCustomer Communications ManagementService ImprovementCustomer experience strategy (CX)Personalized ServiceCustomer InsightsCustomer Support

Программа курса

6 модулей · 47 учебных материалов

01Serving Your Customers: Understanding and Reaching Customers 9 материалов

Unlock Superior Customer Service

Unlock Superior Customer ServiceВидео

Intro to Customer Service

Intro to Customer ServiceВидеоNaming the Pillar Behind the ExperienceЗадание

Учитесь у экспертов

Madecraft

Преподаватель курса

Providing Legendary Customer Service
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Обучение на Coursera

≈ 6.8 ч

6 модулей

Язык: Английский

Часть программы вашего университета
One Pillar Is Holding Your Service BackDIALOGUE

Demystify Customer Expectations

Demystify Customer ExpectationsВидеоThe Three Words Customers Actually Judge You ByЧтение

Identify Customer Support Channels

Identify Customer Support ChannelsВидеоEvery Channel Feels Necessary Until the Budget MeetingDIALOGUEMatching Channels to What Customers Actually ExpectЗадание
02Serving Your Customers: Measuring and Personalizing Service8 материалов

Measure Customer Service Quality

Measure Customer Service QualityВидеоChoosing the Right Quality MetricЗаданиеWhich Number Actually Tells You the Truth?DIALOGUE

Define Customer Personas

Define Customer PersonasВидеоStop Designing Service for a GuessЧтение

Analyze Customer Service Engagements

Analyze Customer Service EngagementsВидеоSix Years of Loyalty, One Unannounced Price HikeDIALOGUETurning a Good Intention Into the Right Next StepЗадание
03Serving Your Employees: Motivation and Support10 материалов

Define Servant Leadership

Define Servant LeadershipВидеоThe Quality Your Team Actually Needs From You Right NowDIALOGUE

Invest in Your Employees

Invest in Your EmployeesВидеоThe Business Case for Treating Retention Like a Budget LineЧтение

Evaluate Your Recruiting Strategy

Evaluate Your Recruiting StrategyВидеоSpotting the Missing Recruiting TraitЗаданиеThe Résumé Never Shows You Who Can Actually Take the HeatЧтение

Support Your Agents

Support Your AgentsВидеоSixteen Yeses and One Ask for Real AuthorityDIALOGUEThe Leadership Habit That Actually Moves the NeedleЗадание
04Serving Your Organization: Reputation and Retention8 материалов

Manage Your Reputation

Manage Your ReputationВидеоThe Two Levers Behind Every Star RatingЗаданиеThe Review Site Nobody Wants to Look AtDIALOGUE

Retain Your Customers

Retain Your CustomersВидеоTurning a Pile of Complaints Into a Priority ListЧтение

Shift Your Mindset

Shift Your MindsetВидеоThe Data Nobody Asked For Until NowDIALOGUETurning Scattered Signals Into a Clear Next StepЗадание
05Serving Your Organization: Data and Alignment10 материалов

Align to Organizational Outcomes

Align to Organizational OutcomesВидеоFinding the Real Connection to Leadership's GoalsЗаданиеThe KPI Nobody Thinks You TouchDIALOGUE

Map the Customer Journey

Map the Customer JourneyВидеоWalking a Mile in a Customer's Shoes, on PaperЧтение

Reframing Customer Contact Data

Reframing Customer Contact DataВидеоThe Data Only Looks Like YoursЧтение

Drive Continuous Improvement

Drive Continuous ImprovementВидеоOne Coaching Session, Two Ways to ImproveDIALOGUEMaking the Case Leadership Actually SeesЗадание
06Conclusion2 материалов

Provide Legendary Customer Service

Provide Legendary Customer ServiceВидеоTurning the Whole Strategy Into PracticeЗадание