К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Rapport Mastery: Building Trust Quickly and Authentically · LearnSpace
Назад в каталог
courseraБизнес

Rapport Mastery: Building Trust Quickly and Authentically

Курс от STARWEAVER
Средний≈ 8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Rapport Mastery: Building Trust Quickly and Authentically is the foundational course in this sales communication skills program, built on a simple fact: buyers form a first impression in about seven seconds, and everything after gets filtered through it. Grounded in buyer psychology course principles, the course breaks down cognitive trust (confidence in your competence) versus emotional trust (belief that you genuinely care), while building communication style agility so you can adapt authentically to different buyers instead of relying on a one-size-fits-all pitch — making it a strong entry point into persuasive communication for sales and sales discovery conversation skills. The course also builds practical, lasting skills: creating rapport in a cold start, holding trust steady under tension, and repairing it after misalignment. With active listening in sales techniques, role-play simulations, and a hands-on credibility audit, learners leave knowing not just what to do differently, but why it works — setting up everything that follows in the program's executive presence for sales and elevator pitch training modules.

Навыки, которые вы освоите

Rapport BuildingTrustworthinessCommunication StrategiesCustomer Relationship BuildingVerbal Communication SkillsConsultative SellingCommunicationCustomer EngagementConsultative ApproachesRelationship BuildingPersonal AttributesSales TrainingSelling TechniquesService RecoveryGeneral Sales PracticesComposureActive ListeningSalesSales DevelopmentEmpathy

Программа курса

3 модулей · 58 учебных материалов

01The Psychology of Trust20 материалов

Lesson 1: How Buyer Psychology Has Changed

Earning the Room: Building Credibility with a Skeptical BuyerDIALOGUEIntro Video to Course ВидеоWelcome to the Course: Course OverviewЧтениеModule Introduction Видео

Учитесь у экспертов

Eric Zackrison

Educator, Consultant, Speaker, and Trainer focused on building better leaders, better teams and better organizations

Starweaver

Global Leaders in Professional & Technology Education

Rapport Mastery: Building Trust Quickly and Authentically
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 8 ч

3 модулей

Язык: Английский

Часть программы вашего университета
The Informed Buyer Revolution Видео
The Collapse of Information Asymmetry Видео
What Today's Buyers Actually Respond To Видео
Cognitive v/s. Emotional Trust in Business Чтение

Lesson 2: Cognitive v/s. Emotional Trust

Understanding Cognitive Trust ВидеоThe Power of Emotional Trust ВидеоBuilding Both Dimensions Simultaneously ВидеоBuilding Trust Across CulturesЧтениеWhich Dimension of Trust Are You Actually Building?Обсуждение

Lesson 3: The Three Pillars of Credibility

Competence: The First Pillar ВидеоCharacter and Consistency: Pillars Two and Three ВидеоYour Credibility Audit and Action Plan ВидеоWhere Your Credibility Breaks DownОбсуждениеHands-On-Learning: Trust and Credibility Audit: Assessing Your Current Buyer Communication ApproachВзаимная проверкаEarning the Room: Establishing Credibility with a Skeptical Buyer in a First MeetingDIALOGUEThe Psychology of TrustЗадание
02Communication Style Agility18 материалов

Lesson 1: Recognizing Buyer Communication Preferences

Four Buyers, One Afternoon: Real-Time Style RecognitionDIALOGUEModule Introduction ВидеоTwo Dimensions, Four OrientationsВидеоProfiling the Four Buyer Orientations in Sales Contexts ВидеоReading Style Signals From Early Conversation CuesВидеоUnderstanding the 4 Buyer Types and How to Communicate With ThemЧтениеReading the Buyer EarlyОбсуждение

Lesson 2: Adapting Without Losing Authenticity

The Mechanics of Real-Time Style Adaptation ВидеоAdaptation in Action: Four Buyer Scenarios ВидеоIdentifying Your Own Default Style ВидеоIs It Bad to Be Fake at Work? Чтение

Lesson 3: Emotional Regulation in High-Stakes Interactions

How Stress Hijacks Your Communication Style ВидеоEmotional Regulation Techniques That Actually Work ВидеоStaying Adaptive When the Conversation Gets Hard ВидеоWhat Pressure Does to Your CommunicationОбсуждениеHands-On-Learning: Style-Adapted Conversation Planner: Preparing Buyer-Specific Communication Approaches Взаимная проверкаFour Buyers, One Afternoon: Real-Time Style Recognition and Adaptation DIALOGUE
03Trust in Action20 материалов

Lesson 1: Building Rapport in Cold Starts

Reopening a Damaged Relationship: Navigating Trust RepairDIALOGUEModule Introduction ВидеоWhy Cold Starts Are Where Trust Goes to DieВидеоThe Opening Moves That Actually Work ВидеоBuilding a Personalized Cold-Start Approach ВидеоHow to Make a Good First Impression ЧтениеWhat Your Opening Actually SignalsОбсуждение

Lesson 2: Maintaining Trust Through Tension or Disagreement

Why Tension Is a Trust Test, Not a Trust Threat ВидеоStaying Present and Credible When the Conversation Gets Hard ВидеоTurning Disagreement Into a Deeper Conversation Видео4 Ways to Quickly Build Trust in a Conversation, According to a Former FBI Hostage Negotiator ЧтениеReworking a Moment of TensionОбсуждение

Lesson 3: Repairing Trust When Misalignment Occurs

Why Trust Breaks Down, and What It Costs ВидеоThe Communication of Genuine Accountability ВидеоFrom Repair to Renewal: Rebuilding Stronger ВидеоHands-On-Learning: The Trust Repair Lab: Designing a Principled Response to a Real Trust BreakdownВзаимная проверкаReopening Damaged Relationship: Navigating a Trust Repair Conversation DIALOGUEProject: The Trust Blueprint: Diagnosing and Strengthening Your Buyer Relationships Взаимная проверка
Communication Style AgilityЗадание
Trust in ActionЗадание
Course Wrap-UpВидео