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Regression Modeling for Marketers · LearnSpace
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Regression Modeling for Marketers

Курс от University of Colorado System
Средний≈ 19.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

"Regression Modeling for Marketers" is a specialized course designed to elevate marketing professionals' analytical skills. Focusing on regression analysis, the course enables learners to quantify, explain, and predict marketing outcomes using both simple and multiple linear regression models. This course stands out by not only teaching the creation and interpretation of market data visualizations but also showing the use of advanced statistical software for gaining marketing insights. Learners will explore sophisticated analytical techniques like ANOVA, ANCOVA, and MANCOVA, enhancing their ability to dissect the impact of marketing strategies. The course also covers logistic regression and multivariate testing, key tools for anticipating market shifts and consumer choices. Additionally, it emphasizes the application of uplift modeling for targeted and personalized marketing campaigns, making it an essential resource for contemporary marketers.

Навыки, которые вы освоите

Regression AnalysisPredictive ModelingStatistical Hypothesis TestingLogistic RegressionStatistical AnalysisStatistical SoftwareModel EvaluationMarketingPredictive AnalyticsStrategic MarketingVariance AnalysisStatistical ModelingMarketing AnalyticsTarget MarketMarket AnalysisCustomer InsightsData VisualizationData-Driven MarketingStatistical Methods

Программа курса

4 модулей · 90 учебных материалов

01Understanding Simple Linear Regression14 материалов

Simple Linear Regression

A Note About Readings & R-ScriptsЧтениеThe Main Ideas of Simple Linear Regression (SLR)ВидеоSimple Linear RegressionЧтениеR-Scripts - Simple Linear Regression (SLR), Normal Distribution, and Prediction IntervalsЧтение

Учитесь у экспертов

A.W. Lukens

Course Developer

Tony Cox, Jr.

Преподаватель курса

Regression Modeling for Marketers
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Обучение на Coursera

≈ 19.2 ч

4 модулей

Язык: Английский

Субтитры: Венгерский, Казахский, Испанский

Часть программы вашего университета
The Main Ideas of Simple Linear Regression (SLR) QuizЗадание
Describing Lines and Normal DistributionsВидео
Describing Lines and Normal Distributions QuizЗадание

SLR Basics

Residuals, SSE, and Ordinary Least Squares RegressionВидеоResiduals, SSE, and Ordinary Least Squares Regression QuizЗаданиеConfidence Bands for Regression Lines: HomoscedasticityВидеоConfidence Bands for Regression Lines: Homoscedasticity QuizЗаданиеPredicting With SLR: Obtaining Regression CoefficientsВидеоPredicting With SLR: Obtaining Regression Coefficients QuizЗадание

Module 1 Graded Quiz

Module 1 Graded QuizЗадание
02Interpreting SLR Output17 материалов

Regression Coefficients

Testing for Normality of ResidualsВидеоQ-Q PlotsЧтениеR-Scripts - SLR & Q-Q PlotsЧтениеTesting for Normality of Residuals QuizЗаданиеStandard Errors for Regression CoefficientsВидеоStandard Errors for Regression Coefficients QuizЗадание

R-Squared

R-SquaredВидеоAdjusted R-SquaredЧтениеR-Squared QuizЗаданиеSummary of Regression OutputsВидеоSummary of Regression Outputs QuizЗадание

Difference of Means

Difference of Means, Part 1: Two-Sample T-TestВидеоDifference of Means, Part 1: Two-Sample T-Test QuizЗаданиеDifference of Means, Part 2: SLR with Dummy Variables and A/B TestingВидеоAB TestingЧтениеDifference of Means, Part 2: SLR with Dummy Variables and A/B Testing QuizЗадание

Module 2 Graded Quiz

Module 2 Graded QuizЗадание
03Beyond Simple Linear Regression (SLR)27 материалов

SLR Assumptions

Checking SLR AssumptionsВидеоR-Scripts - SLR & Comparing Prediction IntervalsЧтениеChecking SLR Assumptions QuizЗаданиеAssessing SLR Assumptions Visually: Anscombe's QuartetВидеоAssessing SLR Assumptions Visually: Anscombe's Quartet QuizЗадание

LOESS

Non-Parametric Smoothing Regression Using LOESS: Part 1ВидеоNon-Parametric Smoothing RegressionЧтениеR-Scripts - Smoothing Regression LOESSЧтениеNon-Parametric Smoothing Regression Using LOESS: Part 1 QuizЗаданиеNon-Parametric Smoothing Regression Using LOESS: Part 2ВидеоNon-Parametric Smoothing Regression Using LOESS: Part 2 QuizЗаданиеComparing SLR and LOESSВидеоComparing SLR and LOESS QuizЗадание

Introduction to Multiple Linear Regression

Introduction to Multiple Linear Regression (MLR)ВидеоMultiple Linear Regression (MLR)ЧтениеR-Scripts - Multiple Linear Regression (MLR)ЧтениеIntroduction to Multiple Linear Regression (MLR) QuizЗаданиеR-Squared for MLRВидеоR-Squared for MLR QuizЗадание

Multiple Linear Regression

MLR with Discrete Independent Variables: One-Hot EncodingВидеоOne-Hot Encoding with 0-1 Dummy VariablesЧтениеMLR with Discrete Independent Variables: One-Hot Encoding QuizЗаданиеInterpreting MLR Coefficients for Dummy VariablesВидеоInterpreting MLR Coefficients for Dummy Variables QuizЗаданиеWrap-up on One-Hot Encoding in MLRВидео

Module 3 Graded Quiz

Module 3 Graded QuizЗадание
04Applying and Generalizing Multiple Linear Regression (MLR)32 материалов

ANOVA

Analysis of Variance (ANOVA)ВидеоAnalysis of Variance (ANOVA)ЧтениеR-Scripts - Analysis of Variance (ANOVA) and BeyondЧтениеAnalysis of Variance (ANOVA) QuizЗаданиеChecking Anova AssumptionsВидеоKruskal-Wallis Non-Parametric ANOVAЧтениеChecking Anova Assumptions QuizЗадание

ANCOVA

Analysis of Covariance (ANCOVA)ВидеоANCOVA & Multicollinearity Testing and VIF FactorsЧтениеAnalysis of Covariance (ANCOVA) QuizЗаданиеBeyond ANCOVAВидеоMANOVA & Stepwise Variable SelectionЧтениеBeyond ANCOVA QuizЗадание

Logistic Regression

Logistic Regression & Generalized Linear ModelsВидеоLogistic Regression and Generalized Linear ModelsЧтениеR-Scripts - Logistic RegressionЧтениеLogistic Regression & Generalized Linear Models QuizЗаданиеMLE and Multivariate Logistic RegressionВидеоMultinomial Logistic Regression and GAMЧтение

Causal Evaluation with Regression Models

Causal Evaluation with Regression Models 1: Improved A/B Testing with MLRВидеоA/B TestingЧтениеCausal Evaluation with Regression Models 1: Improved A/B Testing with MLR QuizЗаданиеCausal Evaluation with Regression Models 2: Multivariate Testing and Uplift ModelingВидеоMultivariate Testing & Uplift ModelingЧтениеCausal Evaluation with Regression Models 2: Multivariate Testing and Uplift Modeling Quiz Задание

Module 4 Graded Quiz

Module 4 Graded QuizЗадание
Wrap-up on One-Hot Encoding in MLR QuizЗадание
MLE and Multivariate Logistic Regression QuizЗадание
Causal Evaluation with Regression Models 3: Difference-in-Differences (DID)Видео
Difference-in-Differences (DID)Чтение
Causal Evaluation with Regression Models 3: Difference-in-Differences (DID) QuizЗадание
Causal Evaluation MethodsВидео
Causal Evaluation Methods QuizЗадание