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Relationship & Communication Mastery · LearnSpace
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Relationship & Communication Mastery

Курс от Coursera
Средний≈ 14.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Build the relationship management and communication skills needed to sustain long-term success in B2B sales. In this course, you’ll learn how to develop strong professional relationships with clients, maintain trust across multiple interactions, and communicate effectively throughout the sales lifecycle. You’ll explore techniques for managing ongoing client relationships, strengthening collaboration with stakeholders, and maintaining consistent communication that supports business goals. The course also focuses on persuasive written and verbal communication used in professional sales environments, including client emails, follow-ups, and relationship-building conversations. What makes this course unique is its emphasis on relationship excellence as a strategic sales capability. Rather than focusing only on winning deals, you’ll learn how to maintain long-term client partnerships, improve customer satisfaction, and support ongoing business growth. These skills help sales professionals build credibility, strengthen collaboration with clients, and maintain productive relationships that lead to repeat business and stronger partnerships.

Навыки, которые вы освоите

Emotional IntelligenceCommunicationRapport BuildingActive ListeningStakeholder CommunicationsPersuasive CommunicationCommunication StrategiesRelationship ManagementStakeholder ManagementStakeholder AnalysisSalesComposureStakeholder EngagementBusiness WritingRelationship BuildingB2B SalesEmpathy & Emotional IntelligenceWritingDrive EngagementBusiness Relationship Management

Программа курса

14 модулей · 82 учебных материалов

01Boost Emotional Awareness: Define Emotional Intelligence for Sales: The Four Components7 материалов
Emotional Awareness as a Sales AdvantageВидеоWhat Does “Emotional Awareness” Actually Mean on a Sales Call?DIALOGUEThe Four EI Components in Sales—What Each One Looks LikeВидеоEI ≠ Being Friendly: Common Misconceptions in Sales CommunicationЧтение

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Professionals from the Industry

Преподаватель курса

 Relationship & Communication Mastery
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Обучение откроется на Coursera
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Обучение на Coursera

≈ 14.4 ч

14 модулей

Язык: Английский

Часть программы вашего университета
Micro-Signals That Reveal Emotion in Sales ConversationsВидео
Emotionally Intelligent Language in SalesЧтение
Hands-on Learning: Classify EI Behaviors in a Short Sales ScenarioЗадание
02Boost Emotional Awareness: Observe and Interpret Emotional Intelligence in Live Sales Interactions5 материалов
Calibrating Emotional Signals in Sales ConversationsЧтениеWhat Emotion Looks Like in Sales ConversationsВидеоHands-on Learning: Observe a Sales Role-Play and Design Emotionally Intelligent ResponsesЗаданиеWhat Do These Emotional Signals Suggest?DIALOGUEGraded Assessment: Observing and Responding with Emotional IntelligenceЗадание
03Control Emotions in Deals: Regulate Emotions Under Price Pressure6 материалов
Introduction to Control Emotions in DealsВидеоThe Power of the PauseDIALOGUEWhy Emotions Escalate in Price Discussions?ВидеоEmotional Self-Regulation for Sales ProfessionalsЧтениеHands-On Learning: Regulating Emotions in a Price-Pressure ScenarioЗаданиеRenewal Call in Action: Handling a 20% Discount DemandВидео
04Control Emotions in Deals: Turning Emotional Signals into Insight6 материалов
Emotional Signals That Shape Deal OutcomesВидеоTurning Observation into InsightDIALOGUEReading and Interpreting Non-Verbal Communication in SalesЧтениеIdentifying Emotional Non Verbal CuesВидеоHands-On Learning: Video Review and Emotional Cue AnalysisЗаданиеGraded Assessment: Control Emotions in DealsЗадание
05Unearth Needs Fast: Surface What’s Not Said5 материалов
Welcome and Why Executives Rarely Say What Matters ВидеоSurface What’s Not Said-The Mechanics of Discovery Accuracy ЧтениеMirror-Probe-Validate LoopВидеоSignal vs. Noise CheckDIALOGUEHands-On Learning: Manufacturing VP Discovery CallЗадание
06Unearth Needs Fast: Proving You Listened6 материалов
Why Instinct Isn’t EnoughВидеоHow to Audit a Discovery Call ВидеоWhy Smart Pros Miss the Real ProblemDIALOGUEProving You Listened - The Science of Discovery IntegrityЧтениеHands-On Learning: Discovery Call Transcript - From Confidence to ProofЗаданиеGraded Assessment: Evaluating Discovery & Listening EffectivenessЗадание
07Write Persuasive Emails: Persuasive Objection-Handling Emails: Social Proof + Scarcity5 материалов
Persuasion, Experimentation, and AI-Enabled Sales WorkflowsВидеоDefend Your Persuasion ChoicesDIALOGUEWhat “Social Proof” Looks Like in High-Trust Sales EmailsВидеоApplying Scarcity Responsibly in Objection-Handling Emails (AI-Augmented Sales Outreach)ЧтениеHands-On Learning: Draft a 400-Word Objection-Handling Email Using Social Proof and ScarcityЗадание
08Write Persuasive Emails: Measure What Works: A/B Test and Calculate Reply-Rate Lift6 материалов
Designing a Fair A/B Test in AI-Augmented Sales EnvironmentsВидеоMeasuring What Works: Reply Rate and Lift in A/B TestingЧтениеInterpreting Lift-When to Scale, Iterate, or Test AgainВидеоHands-On Learning: Run a Lightweight A/B Test and Calculate Lift in Reply RateЗаданиеExplain What the Numbers Actually Tell YouDIALOGUEGraded Assessment: Persuasive Email Writing and Data-Driven Optimization in AI-Enabled SalesЗадание
09Spark Instant Rapport: Create Instant Rapport Using the FORM Method7 материалов
Introductory Course Video – Rapport as a Professional Sales SkillВидеоWhat Does “Good Rapport” Actually Look Like in Sales?DIALOGUEUsing FORM Naturally in Live Sales ConversationsВидеоThe FORM Method – Structure Without Sounding ScriptedЧтениеHands-On Learning: Open a First Call Using FORM and Document Rapport IndicatorsЗаданиеDefend Your Rapport Choices Like a ProfessionalDIALOGUEPractice Quiz: Recognizing and Applying Rapport SignalsЗадание
10Spark Instant Rapport: Analyze Rapport Effectiveness Using Buyer Warmth Signals6 материалов
When Rapport Becomes MeasurableВидеоFrom Intuition to Evidence – Interpreting Buyer Warmth and CSAT SignalsЧтениеHands-On Learning: Compare Rapport Openings and Analyze Buyer Warmth LiftЗаданиеWhat Do These Numbers Actually Mean?DIALOGUEPractice Quiz: Are You Interpreting Rapport Data Responsibly?ЗаданиеEvaluate and Optimize Rapport Using FORM and Buyer Warmth InsightsЗадание
11Tailor Your Message: Diagnose the Buyer and Tailor the Message8 материалов
Welcome to Tailor Your Message ВидеоDeciding How to Tailor the MessageDIALOGUEWhy Tailored Follow-Ups Win DealsВидеоIdentifying DISC Signals in an Intro CallВидеоWriting for an Analytical BuyerВидеоDISC Email Tailoring Quick ReferenceЧтениеHands-on Learning: Tailor a Follow-Up Email for an Analytical BuyerЗаданиеDiagnosing Buyer Style and Tailoring the Follow-UpЗадание
12Tailor Your Message: Evaluate and Improve Message Alignment7 материалов
Why Buyer Feedback Matters After the Follow-UpВидеоWhen a Good Message Still Needs AdjustmentDIALOGUEUsing a Rubric to Score Clarity and RelevanceЧтение Turning Feedback Into Better Follow-UpsВидеоHands-on Learning: Evaluate and Revise a Proposal Email Using FeedbackЗаданиеPractice Quiz: Evaluating Buyer Feedback and Message AlignmentЗаданиеEvaluate DISC-based Tailored Buyer MessagingЗадание
13Generative AI for Sales Communication 5 материалов
AI as a Sales Communication Advantage ВидеоUsing Generative AI in Sales Communication ЧтениеEvaluating and Improving AI Outputs ЗаданиеHands-on Activity: AI-Assisted Email Optimization ЗаданиеQuiz: Applying AI in Sales Communication Задание
14Project: Building Client Relationships: Communication Strategy and Stakeholder Engagement 3 материалов
Why Relationship and Communication Mastery MattersЧтениеRelationship and Communication Strategy: Project RequirementsЧтениеExecute a Relationship and Communication Strategy Задание