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Relationship Management and Business Development · LearnSpace
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Relationship Management and Business Development

Курс от STARWEAVER
Средний≈ 4.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course provides practical strategies for building and managing business relationships that drive growth and long-term success. Learners will explore techniques to identify high-potential clients, stakeholders, and partners, segment target markets, and apply proactive networking strategies. Emphasis is placed on trust-building, active listening, and empathy as core skills for strengthening professional relationships and fostering client loyalty. Through real-world examples and interactive exercises, participants will develop a personal action plan to apply best practices in business relationship management. The course also examines client-centric approaches such as cross-selling, upselling, and long-term partnership development. Designed for junior to mid-level supervisors and managers with 3–5 years of experience in business development, sales, or stakeholder engagement, this program equips learners to enhance communication, expand opportunities, and influence organizational growth in diverse industries.

Навыки, которые вы освоите

TrustworthinessActive ListeningUpsellingRelationship ManagementBusiness CommunicationCommunicationCustomer Relationship BuildingStakeholder EngagementOrganizational DevelopmentRapport BuildingCustomer RetentionBusiness Development

Программа курса

1 модулей · 30 учебных материалов

01Relationship Management and Business Development30 материалов

Lesson 1: Understanding Relationship Management in Business

Welcome to the Course: Course OverviewЧтениеIntroduction to Instructor and Course OverviewВидеоRelationship Management and Its Significance in Driving Business DevelopmentВидеоKey Principles and Strategies for Effective Relationship ManagementВидео

Учитесь у экспертов

Hector Sandoval

Leadership Effectiveness Coach, Consultant, Facilitator

Starweaver

Global Leaders in Professional & Technology Education

Relationship Management and Business Development
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Обучение на Coursera

≈ 4.6 ч

1 модулей

Язык: Английский

Субтитры: Вьетнамский

Часть программы вашего университета
Identifying the Role of Sales and Commercial Agents in Building and Managing RelationshipsВидео
Relationship Management, Key Principles and Strategies Задание

Lesson 2: Strategies for Identifying and Cultivating Relationships

Techniques for Identifying Potential Clients, Stakeholders, and Business PartnersВидеоTargeting and Segmenting Your Market EffectivelyВидеоProactive Networking and Relationship-Building ApproachesВидеоLeveraging Digital Platforms and Social Media for Relationship CultivationВидеоStrategies for Identifying and Cultivating RelationshipsЗадание

Lesson 3: Rapport Building and Effective Communication

Importance of Rapport Building in Business RelationshipsВидеоBuilding Trust and Credibility with Clients and StakeholdersВидеоEffective Communication Techniques for Business ContextsВидеоActive Listening and Empathy in Relationship ManagementВидеоRole-Playing Exercises to Practice Rapport-Building and Communication SkillsЧтениеRapport Building and Effective Communication Задание

Lesson 4: Leveraging Relationships for Business Opportunities

Developing a Client-Centric MindsetВидеоEffective Cross-Selling and Upselling TechniquesВидеоNurturing Long-Term Partnerships for Repeat BusinessВидеоLeveraging Relationships for Business OpportunitiesЗадание

Lesson 5: Best Practices in Relationship Management

Relationship Management Best Practices and Success StoriesВидеоTechniques for Maintaining Client Loyalty and Customer SatisfactionВидеоContinuous Learning and Adaptation in Relationship ManagementВидеоDeveloping a Personal Action Plan for Implementing Relationship Management Best PracticesВидеоBest Practices in Relationship Management Задание

Conclusion and Course evaluation

Conclusion and Course EvaluationВидеоCommitment to Applying Relationship Management Skills in Daily ActivitiesВидеоFinal AssessmentЗаданиеRecommended reading and podcastsЧтение