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Run Campaign Projects

Курс от Coursera
Начальный≈ 2.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Master the project management skills that transform email marketing from chaos to strategy. This Short Course was created to help marketing professionals accomplish sophisticated campaign execution through structured project management and systematic learning. By completing this course, you'll be able to leverage Microsoft Outlook's advanced features for comprehensive project tracking and implement retrospective methodologies that capture insights and drive measurable process improvements. By the end of this course, you will be able to: Use Microsoft Outlook to integrate deadlines, task owners, and progress updates in the email campaign plan After campaign execution, conduct retrospective meetings to capture learnings and refine planning processes This course is unique because it bridges project management expertise with email marketing execution, showing you how to transform individual campaigns into organizational learning systems. To be successful in this project, you should have a background in basic email marketing concepts and familiarity with Microsoft Outlook's core functions.

Навыки, которые вы освоите

Process ImprovementSprint RetrospectivesMicrosoft OutlookEmail MarketingContinuous Improvement ProcessMilestones (Project Management)Discussion FacilitationCampaign ManagementProject ManagementKnowledge TransferMarketing StrategiesCampaign Planning

Программа курса

2 модулей · 15 учебных материалов

01Module 1: Advanced Campaign Project Management - Foundation7 материалов
Project Management as a Marketing SuperpowerВидеоAdvanced Email Project Management MethodologiesВидеоProject Management Tools for Email MarketersЧтениеPodcast: Advanced Outlook Project Management - Part 1Чтение

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Professionals in the Industry

Преподаватель курса

Run Campaign Projects
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Обучение на Coursera

≈ 2.1 ч

2 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Podcast: Advanced Outlook Project Management - Part 2Чтение
Making the Case for Structured Campaign ManagementDIALOGUE
Advanced Email Project ManagementЗадание
02Module 2: Retrospectives and Continuous Process Improvement - Core Application8 материалов
The Compounding ROI of Process ImprovementВидеоFrom Action to Intelligence: The Power of the Campaign RetrospectiveЧтениеFrom Insights to Action: Process ImprovementЧтениеPodcast : Conducting a Campaign Retrospective - Part 1ЧтениеPodcast: Conducting a Campaign Retrospective - Part 2ЧтениеRetrospective Facilitation and DocumentationDIALOGUERetrospectives and Process ImprovementЗаданиеRun Campaign Projects - Course AssessmentЗадание