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Sales Fundamentals · LearnSpace
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Sales Fundamentals

Курс от Keller Williams
Начальный≈ 25.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In the Sales Fundamentals course, you will build on and apply the previously learned concepts of lead generation and database management to obtain a deeper understanding of how real estate agents work with leads and how agents convert leads to potential, current, and future business. You will also learn how agents create a lasting client experience that fosters long-term relationships and continuously feeds new leads into their business. Additionally, you will explore the opportunity to grow a business with the rental market. By the end of this course, you'll be able to explain how real estate agents: 1. Generate leads through a variety of methods and convert those leads to appointments. 2. Manage leads in a database. 3. Construct a customer experience centered around business growth. 4. Compose brand standards that enhance the customer experience. 5. Grow a real estate business with a variety of different referral types. 6. Leverage the business opportunities of working with rental properties and leases.

Навыки, которые вы освоите

Value PropositionsBrandingLead GenerationProperty ManagementBrand StrategyBooking (Sales)Social Media ContentBrand MarketingSales DevelopmentProperty and Real EstateSales ProspectingCommunicationSales ManagementReal Estate SalesProspecting and QualificationCustomer Relationship ManagementSales ProcessSales PipelinesCustomer Acquisition ManagementMarket Opportunities

Программа курса

7 модулей · 143 учебных материалов

01Focus Your Lead Generation and Conversion Efforts36 материалов

Get to Know Different Lead Generation Methods

A Quick Guide to the Keller Williams Real Estate Agent Professional CertificateЧтениеIntroduction to Course 2- Sales FundamentalsВидеоCourse 2 Syllabus- Sales FundamentalsЧтениеShare Your What- Reflection

Учитесь у экспертов

Dennis Russell

Regional Director, North Central Region

Julia Lashay

Head of Inclusion and Belonging

Sales Fundamentals
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Обучение на Coursera

≈ 25.9 ч

7 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Китайский (Китай), Бразильский португальский, Вьетнамский, Немецкий, Пушту, Русский, Индонезийский, Испанский, Дари, Хинди

Часть программы вашего университета
Обсуждение
Introduction to Module 1- Focus Your Lead Generation and ConversionВидео
Lead Generation ReviewВидео
Prospect Your Way to ProfitВидео
Master Marketing BasicsВидео
Method, Message, and MarketВидео
Matchmaker- Lead Generation and Your PersonalityВидео
A Quick Guide to Lead GenerationЧтение
Hear It From The Experts- How I Lead GenerateВидео
Share Your How- Lead GenerationОбсуждение
A Quick Guide to Lead Generation ConversationsЧтение
Practice Quiz- Get to Know Different Lead Generation MethodsЗадание

Convert Possible Business to Profitable Business

The Lead Conversion ProcessВидеоStep One- CaptureВидеоA Quick Guide to Step One- CaptureЧтениеStep Two- ConnectВидеоA Quick Guide to Step Two- ConnectЧтениеHear it From the Experts- Come From Curiosity and Connect with LeadsВидеоStep Three- CultivateВидеоA Quick Guide to Step Three- CultivateЧтениеStep Four- CloseВидеоA Quick Guide to Step Four- CloseЧтениеPractice Quiz- Convert Possible Business to Profitable BusinessЗадание

Use Data to Fuel Your Lead Generation and Conversion Efforts

Lead Generation and ROIВидеоA Quick Guide to Lead Generation DataЧтениеLead Generation and the Rule of FourВидеоLevel Up Your ROI with Lead ConversionВидеоA Quick Guide to Tracking Lead ConversionЧтениеThe Impact of Lead ConversionВидеоA Quick Guide to the Impact of Lead ConversionЧтениеPractice Quiz- Use Data to Fuel Your Lead Generation and Conversion EffortsЗадание

Graded Quiz- Focus Your Lead Generation and Conversion Efforts

Summary and Wrap-Up- Focus Your Lead Generation and ConversionВидеоGraded Quiz- Focus Your Lead Generation and ConversionЗадание
02Maximize Your Database16 материалов

Contact and Classify

Introduction to Module 2- Maximize Your DatabaseВидеоYour Database is Your Crystal BallВидеоWork Your DatabaseВидеоDeliver Value Through Segmenting Your DatabaseВидеоHear It From the Experts- How I Deliver Value to the Segments in My DatabaseВидеоPractical Application- Your Sphere of Influence and Your DatabaseЧтениеPractice Quiz- Contact and ClassifyЗадание

Have Conversations That Matter

Communicate in Meaningful WaysВидеоBreaking it Down- Touch CampaignsВидеоA Quick Guide to Touch CampaignsЧтениеHear it From the Experts- Mindshare MattersВидеоHave Conversations that MatterВидеоA Quick Guide to Leading with ValueЧтение

Graded Quiz- Maximize Your Database

Summary and Wrap-Up- Maximize Your DatabaseВидеоGraded Quiz- Maximize Your DatabaseЗадание
03Create Clients for Life30 материалов

The Value of a Client Experience

Introduction to Module 3- Create Clients for LifeВидеоClient Experience vs Customer ServiceВидеоThe Value of a Client ExperienceВидеоA Quick Guide to the Client Experience ModelЧтениеA Quick Guide to The Value of a Client ExperienceЧтениеHear it From The Experts- My Client ExperienceВидеоShare Your What- A Client ExperienceОбсуждениеPractice Quiz- The Value of a Client ExperienceЗадание

Set and Communicate Defining Standards

Master Communication BasicsВидеоSet Your ExpectationsВидеоA Quick Guide to Setting Communication StandardsЧтениеHear it From the Experts- How I Set and Communicate StandardsВидеоThe Power of Your WordsВидеоAsk Question to Seek UnderstandingВидео

Surpass Client Expectations

Enforce the Standards You SetВидеоPractical Application- When Have Your Expectations Been Surpassed?ЧтениеReflect, React, and Adapt- Measure Your Client ExperienceВидеоSurprise and Delight Your Clients Through Your Client ExperienceВидеоHear it From the Experts- Exceeding ExpectationsВидеоShare Your How- Surpass Client ExpectationsОбсуждение

Graded Quiz- Create Clients for Life

Summary and Wrap-Up- Create Clients for LifeВидеоGraded Quiz- Create Clients for LifeЗадание
04Construct Cohesive Branding and Marketing21 материалов

Define Your Value

Introduction to Module 4- Construct Cohesive Branding and MarketingВидеоSet Your North Star to Guide Your Value PropositionВидеоPractical Application- Set Your North StarЧтениеValue Proposition versus Unique Selling PropositionВидеоDefine Your Value PropositionВидеоA Quick Guide to Defining Your Value PropositionЧтениеHear it From the Experts- Establishing My Value PropositionВидеоDevelop a Unique Selling PropositionВидеоA Quick Guide to Developing Your Unique Selling PropositionЧтениеPractice Quiz- Define Your ValueЗадание

Leverage Social Media Marketing

Marketing in a Digital EraВидеоA Quick Guide to Cohesive Branding Best PracticesЧтениеHear it From the Experts- How I Established a Positive Social Media PresenceВидеоA Quick Guide to Leveraging Social MediaЧтениеHear it From the Experts- Purposeful PostingВидеоA Quick Guide to Posting on Social MediaЧтение

Graded Quiz- Construct Cohesive Branding and Marketing

Summary and Wrap-Up- Construct Cohesive Branding and MarketingВидеоGraded Quiz- Construct Cohesive Branding and MarketingЗадание
05Grow Your Business with Relationships18 материалов

Establish More Than Just Client Relationships

Introduction to Module 5- Grow Your Business with RelationshipsВидеоKey RelationshipsВидеоA Quick Guide to Key RelationshipsЧтениеBest Practices for Key RelationshipsВидеоThe Relationship OpportunityВидеоA Quick Guide to Building Key Relationships Using ConversationsЧтениеPractice Quiz- Establish More Than Just Client RelationshipsЗадание

Grow Your Business with Referrals

Grow Your Business with Client ReferralsВидеоA Blueprint For Client ReferralsВидеоHear it From the Experts- Client ReferralsВидеоA Quick Guide to Asking For Client ReferralsЧтениеGrow Your Business with Agent-to-Agent ReferralsВидеоA Blueprint for Agent-to-Agent ReferralsВидео

Graded Quiz- Grow Your Business with Relationships

Summary and Wrap-Up- Grow Your Business with RelationshipsВидеоGraded Quiz- Grow Your Business with RelationshipsЗадание
06Grow Your Business with the Rental Opportunity19 материалов

The Rental Opportunity with Homeowners

Introduction to Module 6- Grow Your Business with the Rental OpportunityВидеоThe Rental Opportunity with HomeownersВидеоThe Earning Potential- Working with HomeownersВидеоA Real Estate Agent's Value Proposition for HomeownersВидеоHear it From the Experts- Helping Homeowners in the Rental ProcessВидеоA Quick Guide to Creating a Value Proposition for HomeownersЧтениеPractice Quiz- The Rental Opportunity with HomeownersЗадание

The Rental Opportunity with Renters

The Rental Opportunity with RentersВидеоThe Earning Potential- Working with RentersВидеоA Real Estate Agent's Value Proposition for RentersВидеоHear it From the Experts- How Working with Renters Impacted My Real Estate BusinessВидеоA Quick Guide to Creating a Value Proposition for RentersЧтениеPractice Quiz- The Rental Opportunity with RentersЗадание

The Property Management Opportunity

The Property Management OpportunityВидеоThe Earning Potential- Property ManagementВидеоHear it From the Experts- How I Grew My Business With the Help of Property ManagementВидеоA Quick Guide to the Property Management OpportunityЧтениеPractice Quiz- The Property Management OpportunityЗадание

Graded Quiz- Grow Your Business with the Rental Opportunity

Graded Quiz- Grow Your Business with the Rental OpportunityЗадание
07Summary and Wrap-Up- Sales Fundamentals3 материалов

Summary and Wrap-Up- Sales Fundamentals

Summary and Wrap-Up- Sales FundamentalsВидеоA Quick Guide to Sales FundamentalsЧтениеSales FundamentalsВзаимная проверка
Practice Quiz- Have Conversations That MatterЗадание
A Quick Guide to Asking QuestionsЧтение
Use Communication to Seek Agreement with ClientsВидео
A Quick Guide to Adding a Personal TouchЧтение
Practical Application- Developing Communication StandardsЧтение
Practice Quiz- Set and Communicate Defining StandardsЗадание
Sustain the Relationships You EstablishВидео
A Quick Guide to Client ExperienceЧтение
Practice Quiz- Surpass Client ExpectationsЗадание
A Quick Guide to Additional Social Media Best PracticesЧтение
Share Your How- Social Media and a Real Estate BrandОбсуждение
Practice Quiz- Leverage Social Media MarketingЗадание
Hear it From the Experts- Agent-to-Agent ReferralsВидео
A Quick Guide to Asking For Agent-to-Agent ReferralsЧтение
Practice Quiz- Grow Your Business with ReferralsЗадание