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Sales Presentations and Objection Mastery

Курс от STARWEAVER
Начальный≈ 16.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Research shows that 92% of buyers are more likely to purchase after hearing a compelling story, yet most sales presentations fail to connect emotionally with audiences. This course transforms you into a master storyteller and objection handler who wins deals through persuasive presentations and confident responses to resistance. Learn to craft narratives using proven frameworks, design visuals that enhance your message, and deliver demos that captivate both in-person and virtual audiences. Master the psychology behind objections and apply frameworks like AER and Feel-Felt-Found to turn skepticism into enthusiasm. Discover ethical approaches to cross-selling and upselling that expand account value while building trust. The course culminates in creating a complete Sales Presentation Mastery Kit for financial services, giving you portfolio-ready materials including a polished deck, objection playbook, and competitive battlecards to showcase your expertise.

Навыки, которые вы освоите

Overcoming ObjectionsValue PropositionsStorytellingSales PresentationsSales PresentationSalesCross SellingSelling TechniquesCustomer Success ManagementCross-Functional CollaborationData StorytellingUpsellingSales StrategyProduct DemonstrationPrice NegotiationPresentationsVerbal Communication SkillsReturn On InvestmentProposal DevelopmentMarketing Collateral

Программа курса

4 модулей · 99 учебных материалов

01Compelling Presentation Design and Delivery 31 материалов

Welcome

Course IntroductionВидеоWelcome to the Course: Course OverviewЧтениеMeet the Experts ВидеоExpert Viewpoints: The Evolution of Sales PresentationsВидео

Учитесь у экспертов

Starweaver

Global Leaders in Professional & Technology Education

Rodrigo Seruya Cabral

General Manager / Partner @ ManWinWin Software | Sales Strategy, Leadership | Published author

Sales Presentations and Objection Mastery
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 16.4 ч

4 модулей

Язык: Английский

Часть программы вашего университета
FAQ: "Overcoming Presentation Anxiety" - Techniques for Confidence Чтение
Course SyllabusЧтение
Helpful Tips for Course CompletionЧтение

Storytelling and Slide Design

Story Arc for Sales ВидеоValue Prop WorkshopВидеоDemo Video: Value Prop in ActionВидеоSlide Design Best Practices ВидеоDemo Video: Slide MakeoverВидеоStorytelling, Value Prop, and Design Templates ЧтениеFAQ: "Story Structure Templates" - Quick Reference for Different Story Types ЧтениеDownloadable Resource: Customer Success Story Template and Value Proposition Canvas ЧтениеDownloadable Resource: Presentation Template Library ЧтениеLab 1.1: Integrated Story and Slide SprintВзаимная проверкаDownloadable Resource: Lab 1.1 Exemplar Solution ЧтениеStorytelling and Slide DesignЗадание

Demo Scripting and Virtual Delivery

Demo Script DevelopmentВидеоVirtual Engagement TechniquesВидеоHandling Tech Issues in Virtual SellingВидеоInclusive and Accessible Presentations ВидеоDemo and Virtual Delivery Best PracticesЧтениеFAQ: "Virtual Engagement Techniques" - Keeping Attention Online ЧтениеDownloadable Resource: Demo Script Template and Virtual Presentation Checklist ЧтениеLab 1.2: Demo Hook and Delivery PracticeВзаимная проверкаDownloadable Resource: Lab 1.2 Exemplar Solution ЧтениеDemo Scripting and Virtual DeliveryЗаданиеSummary and Highlights: Presentation Design and Delivery ЧтениеPresentation Design and DeliveryЗадание
02Mastering Objection Handling 24 материалов

The Psychology and Frameworks of Objections

Why Customers Object ВидеоTypes of ObjectionsВидеоAcknowledge-Explore-Respond (AER) FrameworkВидеоFeel-Felt-Found TechniqueВидеоObjection Response LibraryЧтениеFAQ: "Reading Objection Signals" - Non-Verbal Cues Guide ЧтениеDownloadable Resource: Objection Categories Reference Sheet & Response Flashcards ЧтениеLab 2.1: Objection Categorization and AER ResponseВзаимная проверкаDownloadable Resource: Lab 2.1 Exemplar Solution ЧтениеPsychology and Frameworks of Objections Задание

Advanced Objection Techniques

Mastering Price ObjectionsВидеоCompetitive Objections and Positioning ВидеоHandling Hostile Prospects ВидеоDemo Video: Objection Handling Role-PlayВидеоAdvanced Objection Techniques ЧтениеFAQ: "Handling Tough Questions" - Advanced Techniques Чтение
03Strategic Cross-Selling and Upselling 31 материалов

Personalization and Opportunity Identification

Cultural Intelligence in SalesВидеоPersonalization at ScaleВидеоReading Expansion SignalsВидеоDemo Video: Analyzing an Account for ExpansionВидеоGlobal Sales and Expansion PlaybookЧтениеFAQ: "Cross-Cultural Presentation Tips" - Do's and Don'ts by Region ЧтениеDownloadable Resource: Personalization Checklist & Expansion Opportunity Worksheet ЧтениеLab 3.1: Personalized Opportunity AnalysisВзаимная проверкаDownloadable Resource: Lab 3.1 Exemplar Solution ЧтениеPersonalization and Opportunity IdentificationЗадание

Bundle Strategy and Proposal Development

Bundle Design and PsychologyВидеоCrafting ROI-Focused ProposalsВидеоEthical Upselling ExcellenceВидеоSME Interview: Expansion Success StoriesВидеоPricing Psychology and Proposal GuideЧтениеDownloadable Resource: ROI Proposal Template & Bundle Design Calculator Чтение

Expansion Execution and Objection Handling

Expansion Conversation FrameworksВидеоHandling Expansion-Specific ObjectionsВидеоNegotiating Expansion TermsВидеоDemo Video: Expansion Conversation Role-PlayВидеоExpansion Conversation PlaybookЧтениеDownloadable Resource: Expansion Objection Response Guide Чтение
04Final Project and Course Wrap-Up 13 материалов

Final Project and Final Exam

Final Project OverviewЧтениеDownloadable Resource: Financial Services Presentation Examples ЧтениеCareer Resource: Battlecard Template Library ЧтениеFinal Project: Sales Presentation Mastery Kit CreationВзаимная проверкаFinal Project: Submission and EvaluationЧтениеFinal Exam: Sales Presentations and Objection MasteryЗадание

Course Wrap-Up

Course Wrap-UpВидеоExpert Viewpoints: Tips and Advice for a Career in Sales PresentationsВидеоCareer Resource: Portfolio Presentation Guide ЧтениеFAQ: Portfolio Best Practices ЧтениеCongratulations and Next StepsЧтениеTeam and AcknowledgmentsЧтение
FAQ: "De-escalation Techniques" - Managing Hostile SituationsЧтение
Downloadable Resource: "Quantifying Objection Handling Success"Чтение
Lab 2.2: Advanced Response BuilderВзаимная проверка
Downloadable Resource: Lab 2.2 Exemplar Solution Чтение
Practice Quiz: Advanced Objection Techniques Задание
Most Difficult Objection ChallengeОбсуждение
Summary and Highlights: Objection Handling MasteryЧтение
Objection Handling MasteryЗадание
FAQ: "Pricing Psychology Basics" - Key Principles Чтение
Lab 3.2: Bundle and Business Case LabВзаимная проверка
Downloadable Resource: Lab 3.2 Exemplar Solution Чтение
Bundle Strategy and Proposal DevelopmentЗадание
Lab 3.3: Expansion Conversation Practice Взаимная проверка
Downloadable Resource: Lab 3.3 Exemplar Solution Чтение
Expansion Execution and Objection HandlingЗадание
Summary and Highlights: Expansion Strategies Чтение
Expansion StrategiesЗадание
Course Glossary Чтение