К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Sales with AI · LearnSpace
Назад в каталог
courseraБизнес

Sales with AI

Курс от AI CERTs
Средний≈ 17.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

AI for Sales Professionals empowers sales leaders to harness the power of AI to drive smarter, data-driven decision-making and boost revenue. This course teaches professionals to integrate AI technologies into CRM systems, optimize forecasting, and enhance customer relationship management for maximum impact. Learners will explore industry-leading AI tools such as Salesforce Einstein, Conversica, and Uniphore to automate lead scoring, personalize outreach, and analyze sales performance in real time. By mastering predictive analytics and AI-driven insights, sales teams can identify new business opportunities, improve pipeline management, and streamline complex sales processes. The program emphasizes practical applications through hands-on workshops, case studies, and real-world examples, enabling participants to apply AI strategies immediately in their organizations. Ethical AI practices, bias mitigation, and responsible implementation are woven into the curriculum to ensure sustainable, trustworthy adoption. By the end of the course, learners will be equipped to lead AI-enhanced sales initiatives, optimize workflows, and drive measurable business growth, making them indispensable in today’s competitive sales landscape.

Навыки, которые вы освоите

Lead GenerationNatural Language ProcessingArtificial IntelligencePredictive ModelingCustomer InsightsCustomer EngagementMarketing AutomationAI EnablementBusiness DevelopmentPersonalized ServiceRevenue Forecasting

Программа курса

8 модулей · 85 учебных материалов

01Module 1: Introduction to Artificial Intelligence (AI) in Sales13 материалов
Navigation VideoВидеоCourse IntroductionВидеоEbook: Module 1: Introduction to Artificial Intelligence (AI) in SalesЧтениеAudiobook: Module 1: Introduction to Artificial Intelligence in SalesВидео

Учитесь у экспертов

AI CERTs Team

Преподаватель курса

Sales with AI
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 17.3 ч

8 модулей

Язык: Английский

Часть программы вашего университета
Podcast: Module 1: Introduction to Artificial Intelligence in SalesВидео
1.1 Fundamentals of AIВидео
1.2 Generative AI and Modern Evolution of AI in SalesВидео
1.3 AI Tools and Technologies Transforming SalesВидео
1.4 Benefits and Challenges in Adoption of AI in SalesВидео
1.5 Real-World Examples and Applications of AI in SalesВидео
1.6 Future of AI in SalesВидео
Activity: HotspotPLUGIN
Quiz: 1Задание
02Module 2: Understanding Data in Sales 10 материалов
Ebook: Module 2: Understanding Data in Sales ЧтениеAudiobook: Module 2: Understanding Data in SalesВидеоPodcast: Module 2: Understanding Data in SalesВидео2.1 Understanding Sales Data and Its CollectionВидео2.2 Basics of Data Analysis and InterpretationВидео2.3 Ensuring Data Protection and Ethical UseВидео2.4 Data Integration and Tools in CRM SystemsВидео2.5 Case Studies: Real-World Data Applications ВидеоActivity: TabPLUGINQuiz: 2Задание
03Module 3: AI Technologies for Sales13 материалов
Ebook: Module 3: AI Technologies for SalesЧтениеAudiobook: Module 3: AI Technologies for SalesВидеоPodcast: Module 3: AI Technologies for SalesВидео3.1 Introduction to Machine Learning in SalesВидео3.2 Predictive Analytics: Forecasting Sales TrendsВидео3.3 Enhancing Customer Interactions with AI: NLP and ChatbotsВидео3.4 Segmentation: Tailoring Customer ExperiencesВидео3.5 Personalization: Customizing Sales ApproachesВидео3.6 Recommendation Engines: Driving Product SuggestionsВидео3.7 Streamlining Sales ProcessesВидео3.8 Modern AI Sales Stack: Generative AI, Copilots, and Intelligent WorkflowsВидеоActivity: Drag and DropPLUGINQuiz: 3Задание
04Module 4: Implementation of AI in CRM Systems10 материалов
Ebook: Module 4: Implementation of AI in CRM SystemsЧтениеAudiobook: Module 4: Implementation of AI in CRM SystemsВидеоPodcast: Module 4: Implementation of AI in CRM SystemsВидео4.1 Introduction to CRM Systems and AI IntegrationВидео4.2 Leveraging AI for Customer Understanding and SalesВидео4.4 Data-Driven Decision Making in CRMВидео4.3 Enhancing Customer Interaction with AIВидео4.5 Modern AI CRM Stack: Tools, Integrations, and Execution LayerВидеоActivity: Case StudyPLUGINQuiz: 4Задание
05Module 5: Sales Forecasting in AI11 материалов
Ebook: Module 5: Sales Forecasting in AIЧтениеAudiobook: Module 5: Sales Forecasting in AIВидеоPodcast: Module 5: Sales Forecasting in AIВидео5.1 Introduction to Sales Forecasting and Predictive ModelsВидео5.2 Preparing and Analyzing Data for ForecastingВидео5.3 Enhancing Forecasting Precision Using AI Tools Видео5.4 Utilizing Real-time Data for ForecastsВидео5.5 Forecasting for Various Outcomes and Measuring SuccessВидео5.6 Case Study: How SaaS Companies Forecast Revenue Using AIВидеоActivity: SequencePLUGINQuiz: 5Задание
06Module 6: Enhancing Sales Processes with AI10 материалов
Ebook: Module 6: Enhancing Sales Processes with AIЧтениеAudiobook: Module 6: Enhancing Sales Processes with AIВидеоPodcast: Module 6: Enhancing Sales Processes with AIВидео6.1 Streamlining Sales with AI AutomationВидео6.2 Social Media with AI AnalyticsВидео6.3 AI for Lead Generation and Customer SegmentationВидео6.4 Optimizing Sales Interactions with AI InsightsВидео6.5 Real-time Sales Activity Monitoring, Upselling and Cross-SellingВидеоActivity: CarouselPLUGINQuiz: 6Задание
07Module 7: Ethical Considerations and Bias AI10 материалов
Ebook: Module 7: Ethical Considerations and Bias AIЧтениеAudiobook: Module 7: Ethical Considerations and Bias AIВидеоPodcast: Module 7: Ethical Considerations and Bias AIВидео7.1 Ethical Use of AI in SalesВидео7.2 Bias Identification and Mitigation in AI SystemsВидео7.3 Transparency and Accountability in AIВидео7.4 Data Protection and Compliance in AIВидео7.5 Fostering Trust and Addressing Ethical Challenges in AIВидеоActivity: AccordionPLUGINQuiz: 7Задание
08Module 8 : Practical Workshop8 материалов
Ebook: Module 8 : Practical WorkshopЧтениеAudiobook: Module 8: Practical WorkshopВидеоPodcast: Module 8: Practical WorkshopВидео8.1 Strategic AI Integration and Problem-Solving in SalesВидео8.2 Hands-On Workshop: AI-Powered Sales Execution Using HubSpot CRMВидеоCourse SummaryВидеоActivity: Problem StatementPLUGINQuiz: 8Задание