courseraIT и технологии

Salesforce Marketing Cloud Integration Essentials

Курс от Coursera

Средний≈ 3.9 чАнглийский

О курсе

Did you know that 73% of marketing automation failures stem from poor CMS integration? This Short Course was created to help Marketing professionals accomplish seamless CMS-to-SFMC data synchronization with API-driven workflows. By completing this course, you'll be able to build reliable integrations that trigger personalized campaigns from website events — starting the next day at work. By the end of this course, you will be able to: - Apply SFMC REST API calls to insert CMS event data into data extensions and trigger Journey Builder entry events - Analyze data extension schema mapping to ensure subscriber attributes align with dynamic content requirements - Evaluate automation and consent controls to confirm workflows meet security standards This course is unique because it combines hands-on Postman API testing with real Drupal-to-SFMC integration scenarios. To be successful, you should have a background in web development and marketing automation platforms.

Навыки, которые вы освоите

Compliance Management Content Management Systems Data Integration Security Controls Application Programming Interface (API)Data Security Restful API Drupal Personalized Campaigns Data Mapping Marketing Automation API Testing Postman API Platform Workflow Management

Программа курса

3 модулей · 21 учебных материалов

01Module 1: SFMC REST API Implementation7 материалов

The Integration That's Holding Up the Campaign LaunchDIALOGUE When API Integration Fails: A Marketing Campaign CrisisВидео SFMC REST API Authentication and Core EndpointsЧтение Authenticating with the SFMC REST API in PostmanВидео

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