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Scaling Product and Processes · LearnSpace
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Scaling Product and Processes

Курс от IE Business School
Начальный≈ 12.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup. In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other startup companies and develop a "toolbox" of scaling solutions. Get perspective on how your startup company operates and optimize it for scale – this course will prime your product and processes for exponential growth!

Навыки, которые вы освоите

Sales ProcessProduct DevelopmentKey Performance Indicators (KPIs)Product StrategyGrowth StrategiesSalesBusiness ProcessProcess ManagementWorking CapitalEntrepreneurshipSales StrategyProduct ManagementBusiness StrategySales ManagementPerformance MetricPerformance MeasurementOperational EfficiencyOperational Performance ManagementProcess OptimizationLeadership and Management

Программа курса

4 модулей · 72 учебных материалов

01Product Market Fit17 материалов

Rethinking Value and Product-Market Fit

Welcome to the Course!ВидеоWhy the Scale Up Stage of a Company Has Become Increasingly Important (Video)PLUGINRethinking Your Product´s Value: From MVP to Whole Product Видео Your Product is Already ObsoleteЧтение

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Joe Haslam

Преподаватель курса

Scaling Product and Processes
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≈ 12.3 ч

4 модулей

Язык: Английский

Субтитры: Вьетнамский, Дари, Пушту

Часть программы вашего университета
Not All Good Products Make Good BusinessesЧтение
12 Things About Product-Market FitЧтение
Finding Product Market Fit - A Chief Product Officer´s PerspectiveЧтение
How Superhuman Built an Engine to Find Product Market FitЧтение
The Product Reinvention ChallengeDIALOGUE

Product vs. Platform

Thinking of Your Product Like a PlatformВидеоForget Products. Build Ecosystems.ЧтениеThe Difference Between Platforms and EcosystemsЧтениеProduct, Platform, or Ecosystem?ОбсуждениеMaking Good Decisions As a Product ManagerЧтениеOne for the Roadmap (Podcast)Чтение#GoBeyond (OPTIONAL)Чтение

Test Your Knowledge of Module 1!

Module 1Задание
02Growth12 материалов

Building Growth Teams

Growth and Growth TeamsВидеоWho Is Responsible for Growth?ОбсуждениеHow The Growth Team Helped Facebook Reach 500 Million UsersЧтениеWhat Matters Most for Growth? (Video)PLUGINThe Only Essential Thing Is GrowthЧтение

Insights on Product Development During Scaleup

Scaling Product DevelopmentВидеоScaling Product DevelopmentЧтениеFive Lessons from Scaling PinterestЧтениеFive More Lessons from Scaling PinterestЧтениеRituals For Hypergrowth: An Inside Look At How YouTube ScaledЧтение#GoBeyond (OPTIONAL)Чтение

Test Your Knowledge of Module 2!

Module 2Задание
03Sales & Marketing18 материалов

Getting Pricing Right

IE Professor Interview: Martin Boehm on PricingВидеоThe Price is Right! Is it?Чтение9 Tricks To Experiment With Your Pricing StrategyЧтение

Scaling Up Sales

Scaling Your Sales Operations as You Move Out of the Startup PhaseВидеоScaling Sales: Arming & Aiming — A’s, B’s & C’sЧтениеScaling Your Company: Scaling and Sales (Video)PLUGINWhy Startups Should Establish Qualifying Signals for Sales Teams Early OnЧтениеHow Ready is Your Sales Team?Обсуждение

Marketing Strategy: Shifting Gears for the Scaleup Phase

Marketing: Doubling Down On What Works, Stopping What Doesn´t ВидеоFour Main Differences Between Startup Marketing and Scale-Up MarketingЧтениеThe One Thing That Kills Sales (Podcast)ЧтениеBuilding a Sales and Marketing Function at a Product CompanyЧтение

Your Customers are Your Advantage: The Role of Customer Service During Scaleup

Zappos: Turning Customer Service Into An AdvantageВидеоCheck Out The Insane Lengths Zappos Customer Service Reps Will Go ToЧтениеScalable Customer ServiceОбсуждение

Blitzscaling

Reid Hoffman And Chris Yeh Share Four Ways To ‘Blitzscale’ Your BusinessЧтение#GoBeyond (OPTIONAL)Чтение

Test Your Knowledge of Module 3!

Module 3 Задание
04Scaling Up Operations 25 материалов

Entrepreneur Insights on Scaling Operations

Entrepreneur Interview: Mike Arias (Carto) on OperationsВидеоScaling Up with Joe Haslam and Daniel CorstenPLUGINDemand in the Scaleup PhaseОбсуждение

Lesson – The Stories Data Tells: Getting Your Reporting Right in the Scaleup Stage

Reporting: Dashboards, KPIs & the Single Clarifying Metric Видео10 Marketplace KPIs That MatterЧтениеOKRs and KPIs—Defining Metrics for Innovative TeamsЧтениеFrom Six Weeks Roadmaps to OKRsЧтениеBest Practices After 18 Months of OKRsЧтениеKPIs in Your CompanyОбсуждение

Personal Performance and Productivity: Getting Ready and Staying Primed for the Scaleup Phase

Personal Productivity, Energy Levels and PerformanceВидеоOverloaded Circuits - Why Smart People Under PerformЧтениеStress, Startups and SurvivalЧтениеThe Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of SuccessЧтениеChanging Roles and ExpectationsОбсуждение

Time to Talk Money: Cash and Investors

Raising Money: Cash, Breakeven & InvestorsВидеоVC’s Are Not Your Friends, They’re FrenemiesЧтениеHow Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing?ЧтениеThe Importance Of Founder-Market Fit & How To Highlight It While FundraisingЧтениеCan Your Startup Generate Venture-Scale Returns?ЧтениеVC Interview: Liz Fleming of Adara VenturesВидео

Test Your Knowledge of Module 4

Module 4 Задание

Wrapping Up the Course

Final Thoughts on the CourseВидеоRate This Course!ЧтениеLooking for More Scale-Up Knowledge? Check Out the SpecializationЧтение
#GoBeyond (OPTIONAL)Чтение