К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
Introduction to Google SEO · LearnSpace
Назад в каталог
courseraБизнес

Introduction to Google SEO

Курс от University of California, Davis
Начальный≈ 16.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape. SEO Evolution and Future Trends - Stay ahead of the curve by exploring the ever-changing SEO landscape. Learn to anticipate and adapt to future developments, ensuring your skills remain cutting-edge and relevant. Proven Strategies and Tactics - Master core SEO techniques to drive organic search traffic to your websites. Discover powerful methods to improve your search rankings while avoiding Google penalties. Hands-on Experience - Put theory into practice with exciting exercises designed to enhance your Google visibility. These engaging activities will solidify your understanding and provide immediate, real-world application of SEO principles, or help you create your own portfolio so you can get started with a career in SEO. This course is the first in our comprehensive SEO Specialization. By the end, you'll have a solid foundation in SEO and delve deeper into this exciting field. Get ready to transform your digital presence and unlock new opportunities in the world of search engine optimization.

Навыки, которые вы освоите

Search Engine OptimizationContent OptimizationPersona DevelopmentConsumer BehaviourUser ResearchBrandingDigital MarketingBusiness ReportingAlgorithmsTarget AudienceData AnalysisWeb Analytics and SEOTarget Market

Программа курса

4 модулей · 61 учебных материалов

01Introduction to Google SEO17 материалов

Getting Started

Course IntroductionВидеоDiscovering Your SEO Starting PointDIALOGUECourse Navigation and Online Safety StatementЧтение

Introduction to Google SEO

Introduction to Google SEOВидео

Учитесь у экспертов

Rebekah May

Organic Growth Consultant & SEO Instructor

Introduction to Google SEO
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 16.7 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
SEO as a CareerВидео
Building a Successful Career in SEODIALOGUE
From Advice to Action: SEO Career GuideЧтение
SEO in Non-SEO Specific RolesВидео
SEO Starter QuizЗадание

Evolution of SEO

How Search Engines WorkВидеоTimeline of Google SearchЧтениеSearch Engine EvolutionВидео3 Key Areas of SEOВидеоEvolution of SEOЧтениеBuilding Your Expertise as an SEOЗаданиеBuilding Your Expertise as an SEO (Optional)Обсуждение

Review

Introduction to Google SEO QuizЗадание
02Current SEO Best Practices7 материалов

Current SEO Best Practices

5 Best Practices for SEOВидеоIntroduction to Search Engine AlgorithmsЧтениеAlgorithm Updates: History, Part 1ВидеоAlgorithm Updates: Important Algorithms, Part 2ВидеоYour SEO ApproachОбсуждение

Optional Materials - Current SEO Best Practices

SEO Resources (Optional)Видео

Review

Current SEO Best Practices QuizЗадание
03SEO of Today, Tomorrow, and Beyond23 материалов

SEO of Today, Tomorrow and Beyond

SEO of Today, Tomorrow, and BeyondВидеоSEO of Today, Tomorrow, and BeyondОбсуждениеCore Web VitalsВидеоCore Web VitalsЧтениеEEAT & YMYL, Part 1ВидеоEEAT & YMYL, Part 2ВидеоEEAT & YMYLЧтениеEEAT Site EvaluationЗаданиеEEAT Site Evaluation (Optional)ОбсуждениеFeatured Snippets and Rich SnippetsВидеоFeatured Snippets and Rich ResultsЧтениеRich Results and Structured Data, Part 1ВидеоRich Results and Structured Data, Part 2ВидеоThe Ever-Changing Appearance of Search ResultsВидеоAI Overviews (AIO)ВидеоBERTЧтениеStrengthening Your Keyword StrategyЧтениеHow Does Branding Influence Website Rank?ВидеоHow Branding and SEO Work TogetherЧтениеSearch Appearance AuditЗаданиеSearch Appearance Audit (Optional)Обсуждение

Review

SEO of Today, Tomorrow and Beyond QuizЗаданиеPoll Family & FriendsОбсуждение
04Your Audience and Building Personas14 материалов

Your Audience and Building Personas

Your Audience and Building PersonasВидеоPersona DevelopmentВидеоPersona DevelopmentЧтениеMarketing to Your PersonaВидеоUnderstanding User Intent and Its Role in Persona CreationВидеоYour Audience and Building PersonasЗаданиеYour Audience and Building Personas (Optional)ОбсуждениеCrafting Your Buyer Persona, Part 1ВидеоCrafting Your Buyer Persona, Part 2ВидеоBuyer's PersonaЗаданиеBuyer's Persona (Optional)Обсуждение

Review

Your Audience and Building Personas QuizЗадание

Course Wrap-Up

Course SummaryВидеоSelf-ReflectionОбсуждение