Search Engine Optimization and Content Marketing

О курсе

Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether you're looking to enhance your career in digital marketing, boost your brand’s visibility, or grow your business, this course gives you the skills you need to achieve powerful results. This course provides a strong foundation in SEO – from core concepts to cutting-edge technologies like Generative Engine Optimization (GEO) and Google Artificial Intelligence Optimization (AIO). You’ll learn how to implement on-page and off-page SEO strategies, conduct keyword research, optimize content and meta tags, and build high-authority backlinks. You’ll discover how to craft engaging, high-quality content that ranks well and drives user engagement. Additionally, you'll explore growth hacking techniques tailored specifically to SEO. You’ll also examine technical SEO, including site speed, mobile optimization, schemas, and indexability. You'll also gain hands-on experience with tools like Google Analytics, Search Console, and YoastSEO to analyze and improve performance. To build the SEO and content skills you need to boost visibility, engagement, and business growth, enroll today!

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IBM Skills Network Team

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