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Secrets to Content that Engages and Converts · LearnSpace
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Secrets to Content that Engages and Converts

Курс от University of California, Davis
Средний≈ 11.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Unlock the secrets to creating content that captivates, converts, and drives growth. This course goes beyond theory to give you actionable strategies for mastering copywriting within a modern content marketing framework. You’ll learn how to craft irresistible headlines, write persuasive copy that sells, and apply proven frameworks like CREATE to connect with your audience on a deeper level. Discover the art of storytelling, adapt your message for multiple channels, and leverage social media to amplify your reach. Packed with real-world examples, creative techniques, and optimization strategies, this course equips you with the skills to turn words into results. Whether you’re building a brand or boosting conversions, you’ll walk away ready to create content that stands out and performs.

Навыки, которые вы освоите

CopywritingContent MarketingContent OptimizationDriving engagementSearch Engine OptimizationSocial Media MarketingSelling TechniquesAdvertising CampaignsEmail MarketingBrandingWriting and EditingMarketing

Программа курса

4 модулей · 57 учебных материалов

01Introduction24 материалов

Getting Started

Course IntroductionВидеоCourse Navigation and Safety StatementЧтение

Copywriting in Content Marketing, Part 1

What is Copywriting in Content Marketing? Part 1ВидеоWhat is Copywriting in Content Marketing? Part 2Видео

Учитесь у экспертов

Rebekah May

Organic Growth Consultant & SEO Instructor

Secrets to Content that Engages and Converts
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Обучение на Coursera

≈ 11.7 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Blog PostОбсуждение
CopywritingDIALOGUE

Strategic Pillars of Copy That Converts

Strategic Pillars of Copy That Converts: ConversionВидеоStrategic Pillars of Copy That Converts: EngagementВидеоStrategic Pillars of Copy That Converts: TrustВидеоStrategic Pillars of Copy That Converts: FeelingВидеоCopy That ConvertsОбсуждениеStrategic Pillars of Copy That Converts: Recap & Portfolio InstructionsВидеоPortfolio: Create CopyЗадание

Copywriting in Content Marketing, Part 2

Selling the Sizzle not the Steak, Part 1ВидеоSelling the Sizzle not the Steak, Part 2ВидеоSelling the Sizzle not the Steak, Part 3ВидеоPractice: Selling the Sizzle not the SteakОбсуждениеThe Psychology of Persuasion in Copywriting, Part 1ВидеоThe Psychology of Persuasion in Copywriting, Part 2ВидеоThe Psychology of Persuasion in Copywriting, Part 3ВидеоCrafting Compelling Offers - Steps 1 & 2ВидеоCrafting Compelling Offers - Steps 3, 4, & 5ВидеоPortfolio: Create an ArticleЗадание

Review

Module 1 QuizЗадание
02Headlines 1019 материалов

Headlines 101

Your First Impression: The Power of a Great HeadlineВидеоEssentials for Crafting Captivating HeadlinesВидеоHeadline Essentials Across Platforms, Part 1ВидеоHeadline Essentials Across Platforms, Part 2ВидеоUnlocking Visibility: Crafting SEO-Friendly HeadlinesВидеоNever Run Out of Headline Ideas, Part 1ВидеоNever Run Out of Headline Ideas, Part 2ВидеоPortfolio: Crafting a HeadlineЗадание

Review

Module 2 QuizЗадание
03CREATE Framework for Crafting Copy10 материалов

The CREATE Framework

Introducing CREATEВидеоThe First Step: CONNECTВидеоCrafting Writing That ResonatesВидеоCrafting Writing That EducatesВидеоCrafting Writing That ActivatesВидеоCrafting Writing to Build TrustВидеоCrafting Writing That EngagesВидеоThe CREATE FrameworkDIALOGUEPortfolio: Appealing to Your Customer Using the CREATE FrameworkЗадание

Review

Module 3 QuizЗадание
04Copywriting and Storytelling for Different Mediums14 материалов

Copywriting and Storytelling for Different Mediums

Mastering the Art of Storytelling: Building the Foundation, Part 1ВидеоMastering the Art of Storytelling: Building the Foundation, Part 2ВидеоAdvanced Techniques for Brand Narratives, Part 1ВидеоAdvanced Techniques for Brand Narratives, Part 2ВидеоContent Marketing in Social Media, Part 1: Crafting Effective ContentВидеоContent Marketing in Social Media, Part 2: Engagement, Analysis, and OptimizationВидеоCrafting Content for Email, Part 1ВидеоCrafting Content for Email, Part 2ВидеоDifferent Types of Email Campaigns, Part 1ВидеоDifferent Types of Email Campaigns, Part 2ВидеоPortfolio: Content Marketing CampaignЗадание

Review

Module 4 QuizЗадание

Summary

Course SummaryВидеоCourse ReflectionОбсуждение