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Segmenting the Market with Jagdish Sheth · LearnSpace
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Segmenting the Market with Jagdish Sheth

Курс от Kennesaw State University
Начальный≈ 6.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.

Навыки, которые вы освоите

Marketing Strategy and TechniquesConsumer BehaviourProduct StrategyValue PropositionsMarket ResearchMarketing PsychologyCustomer AnalysisProduct PromotionRevenue ManagementMarket AnalysisStrategic MarketingTarget MarketMarket OpportunitiesCompetitive AnalysisPromotional StrategiesGrowth StrategiesMarketingProduct MarketingTarget Audience

Программа курса

3 модулей · 52 учебных материалов

01Introduction to Segmenting the Market27 материалов

Course Information

Course IntroВидеоAbout the AssignmentsЧтениеDiscussion Forum GuidelinesЧтениеAbout Peer ReviewsЧтение

Учитесь у экспертов

Jagdish Sheth

Преподаватель курса

Segmenting the Market with Jagdish Sheth
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Обучение на Coursera

≈ 6.4 ч

3 модулей

Язык: Английский

Субтитры: Вьетнамский

Часть программы вашего университета
Get help and meet other learners in this course. Join your discussion forums!Чтение
Meet and GreetОбсуждение

Segmenting the Market (part 1)

Segmenting the Market - 01ВидеоSegmenting the Market - 02ВидеоSegmenting the Market - 03ВидеоSegmenting the Market - 04ВидеоSegmenting the Market - 05ВидеоSegmenting the Market - 06ВидеоSegmenting the Market - 07ВидеоSegmenting the Market - 08ВидеоSegmenting the Market - 09ВидеоGeneral Course DiscussionОбсуждение

Segmenting the Market (part 2 )

Segmenting the Market - 10ВидеоSegmenting the Market - 11ВидеоSegmenting the Market - 12ВидеоSegmenting the Market - 13ВидеоSegmenting the Market - 14ВидеоSegmenting the Market - 15ВидеоSegmenting the Market - 16ВидеоSegmenting the Market - 17ВидеоSegmenting the Market - 18ВидеоModule 1 Practice QuizЗаданиеModule 1 Summative QuizЗадание
02Seven Ways to Differentiate in Marketing 11 материалов

Seven Ways to Differentiate in Marketing

Seven Ways to Differentiate in Marketing - 01ВидеоSeven Ways to Differentiate in Marketing - 02ВидеоSeven Ways to Differentiate in Marketing - 03ВидеоSeven Ways to Differentiate in Marketing - 04ВидеоSeven Ways to Differentiate in Marketing - 05ВидеоSeven Ways to Differentiate in Marketing - 06ВидеоSeven Ways to Differentiate in Marketing - 07ВидеоSeven Ways to Differentiate in Marketing - 08ВидеоSeven Ways to Differentiate in Marketing - 09ВидеоModule 2 Practice QuizЗаданиеModule 2 Summative QuizЗадание
03Positioning: Key to Successful Marketing 14 материалов

Positioning: Key to Successful Marketing

Positioning: Key to Successful Marketing - 01ВидеоPositioning: Key to Successful Marketing - 02ВидеоPositioning: Key to Successful Marketing - 03ВидеоPositioning: Key to Successful Marketing - 04ВидеоPositioning: Key to Successful Marketing - 05ВидеоPositioning: Key to Successful Marketing - 06ВидеоPositioning: Key to Successful Marketing - 07ВидеоPositioning: Key to Successful Marketing - 08ВидеоPositioning: Key to Successful Marketing - 09ВидеоPositioning: Key to Successful Marketing - 10ВидеоModule 3 Practice QuizЗаданиеModule 3 Summative QuizЗадание

Final Project (Peer Reviewed)

About Peer ReviewsЧтениеSubmit Your Project HereВзаимная проверка