Назад в каталог
Курс от Coursera
courseraБизнес
Sell on Value
Курс от CourseraО курсе
Sell on Value is for B2B professionals who need to move beyond feature-focused selling and build a clear, defensible business case for their solution. In this course, you will learn how to move beyond feature-focused messaging and develop a defensible business case for your solution. Using practical frameworks, you will analyze and reframe messaging around quantified value, apply the Four Pillars of Value: revenue, cost, risk, and speed, and practice communicating ROI, risk reduction, and strategic impact in a way that earns executive trust.
Навыки, которые вы освоите
Value PropositionsExecutive PresenceStrategic CommunicationBusiness MetricsB2B SalesSales EnablementSales PresentationsKey Performance Indicators (KPIs)Sales StrategyPerformance MeasurementReturn On InvestmentSalesSelling TechniquesBusiness CommunicationRisk AnalysisProposal DevelopmentRisk MitigationConsultative SellingNegotiationSolution Selling
Программа курса
2 модулей · 13 учебных материалов
01From Feature-Benefit to Outcome-Value Framing6 материалов
Учитесь у экспертов
Professionals in the Industry
ansrsource instructors